Sprint has no intention of bringing back the Nextel brand for enterprise customers, despite recent rumors to the contrary, the company confirmed to FierceWireless.
Sprint may be bringing back the Nextel brand to lure enterprise customers back into the fold, according to a TechCrunch report. The report, which cited an unnamed source familiar with the company's plans, also said that Sprint may merge its Boost Mobile and Virgin Mobile prepaid brands into a new brand dubbed "Sprint Freedom."
Sprint posted its first quarterly net profit since 2007 in the third quarter under new ownership of Japanese parent SoftBank. However, the carrier still lost subscribers as the hangover from its shutdown of the Nextel network at the end of the second quarter continued to hurt its results.
Sprint said it will cut around 800 customer service jobs nationwide in the first major reorganization of the company since SoftBank took over control of the carrier in July. Sprint said the cuts are being made primarily because it has been receiving fewer calls to customer care.
U.S. wireless carriers added the lowest number of net new subscribers on record--139,000--in the second quarter, owing in large part to Sprint's shutdown of its Nextel iDEN network, according to a new report from Chetan Sharma Consulting.
Sprint reported a steeper-than-expected net loss for the second quarter and shed more than 2 million total wireless customers in the period, with much of that related to its June 30 shutdown of its Nextel iDEN network.
Sprint officially shut down its Nextel iDEN network at the end of June, and forecasted that during the second quarter it would "recapture" 30 to 40 percent of the remaining 1.31 million iDEN customers still left, and keep them on Sprint's network. That means, by Sprint's estimation, that at least 786,000 and as many as 917,000 iDEN customers left Sprint. Those customers presumably helped fatten the subscriber numbers for competitors in the second quarter. A major question facing the industry now though is, now that leaving iDEN subscribers won't be a source of subscriber growth for Sprint's competitors, where will growth come from?
Sprint Nextel is just days away from shutting down service on its iDEN Nextel network--the last full day of service will be June 29--but is already looking to the advanced services it will enable on that vacated spectrum.
AT&T Mobility said it is bringing its Enhanced Push-to-Talk service to business customers through a new app available for Apple's iPhone 5 and iPhone 4S. AT&T boasted that this will be the first time a U.S. carrier is offering push-to-talk capabilities on the iPhone, and the app's launch comes less than three weeks ahead of Sprint Nextel's planned shutdown of its Nextel iDEN network.
Sprint Nextel said the shutdown of its Nextel iDEN network to make room for LTE will result in more than 100 million pounds of unused network gear and other materials, much of which the carrier hopes to recycle or reuse.