With Android now accounting for almost 50 percent of all mobile impressions served, it is catching up to iOS on the monetization front, according to Opera Mediaworks.
Microsoft's vice president of OEM partners, Nick Parker, said the retail price of Windows Phone smartphones and tablets will become more competitive during 2014, as company initiatives to boost the operating system (OS) begin to bear fruit.
During its annual developer's conference, Apple took the wraps off the newest version of its tablet and smartphone operating system, iOS 8. The platform includes a number of new functions and features for iPad and iPhone users, and a wide range of new services and tools for iOS app developers. Specifically, Apple announced iOS 8 will allow applications to interact with each other, a feature that has long been available to Android app developers and long sought after by iOS app developers.
Android users spend 17 percent more time in any given app due to a greater number of app sessions in the month, according to mobile marketing automation firm Swrve. The company released its first App Monetization and Engagement Report, which examines the relative rates of retention across platforms.
Global smartphone brands such as Apple and Samsung are facing growing competition from a raft of smaller players that are driving the trend towards greater fragmentation of Europe's smartphone market.
Total global shipments of branded tablets reached 41.3 million in the first quarter of 2014, as Samsung continued to close the gap with Apple.
According to a detailed report from the Wall Street Journal, Apple and Google are battling each other for the most popular mobile games. Each company wants to offer its respective users the latest and greatest mobile games, and both are offering mobile gaming developers promotional incentives to encourage them to focus only on iOS (for Apple) or Android (for Google) with their game launches.
Apple said users of smart devices running its iOS software face no risk from a flaw in the OpenSSL web security standard, despite BlackBerry working up a fix for its messenger service for iOS and Android devices.
A Canadian company that used Qualcomm's Gimbal geolocation beacon technology to create a series of secure ad-hoc networks for interactive sessions at the recent South By Southwest Interactive conference in Austin, Texas, also intends to use the technology at future events.
Shipments of PC tablets into the Middle East and Africa (MEA) increased by 111 per cent year on year in the final quarter of 2013, according to latest figures from IDC.