The average cost-per-install (CPI) of an iOS app is 85 percent higher than that of Android apps, according to InMobi. The company's State of Mobile App Downloads report is based on data from the second quarter of 2014, April 1 through June 30, on the InMobi network.
Apple said this week that it sold over 10 million new iPhone 6 and iPhone 6 Plus models just three days after the launch on Sept. 19, marking a new record for the U.S.-based company. Such sales figures indicate that the iPhone continues to appeal, after last year's iPhone 5s generated similar levels of frenzy particularly in markets where the devices had previously not been available.
Android devices generate proportionately more application store downloads (15.3 percent) than iOS mobile devices (12.5 percent) as measured by daily mobile data volumes, according to the Citrix Mobile Analytics Report for the second quarter of 2014.
Nearly half, or 46 percent, of iOS apps have more than a 1 percent crash rate, according to mobile app performance firm Crittercism.
What has become accepted wisdom in app developer circles--deploy to iOS to make money, deploy to Android for reach and engagement--may soon be debunked. A few weeks ago, a company called Tapdaq published a blog post that pulled together the results of an informal survey it conducted with 50 independent app developers. Tapdaq asked about discoverability on Apple's App Store, questions they would like Apple to answer and their overall experience with the platform. Then came the doozy: Half of the developers said they would ditch iOS if they could generate the same revenue elsewhere.
Most call it AdThief. Others refer to it as "Spad." For iOS app developers, though, it's probably best to describe it as a rare piece of malware targeting Apple devices that has taken a lot of the money they made.
Women make 31 percent more in-app purchases than men, according to a recent report from Flurry. Following the surprise success of the game Kim Kardashian: Hollywood, the analytics firm decided to dig deeper into gender differences across a variety of mobile gaming factors.
The vast mobile applications ecosystem, enabled by the ability of apps to run on a shared smartphone infrastructure or operating system, has created open doors for hackers that want to obtain personal information from mobile device users. And the threat is believed to extend across Google Android, Apple iOS and Microsoft Windows operating systems, according to a group of university researchers.
It is reasonable to assume that the use of streaming music must have some impact on mobile network performance as well as device battery life, but just how much? Researchers at Nokia have quantified the impacts by testing the popular music streaming applications Spotify and Pandora.
He has fought--and won--battles against warlords, terrorists and (with his fellow Avengers) invaders from outer space. Can it really be that difficult for Iron Man to take on smartphone users?