HTC is seeking to revive its fortunes with a new flagship smartphone called the One A9 that it hopes will stand out in a crowded field because it is selling it as an unlocked phone and because it is the first non-Nexus device to run on Android 6.0 Marshmallow, the latest version of Google's mobile operating system.
As smartphone vendor HTC gears up to launch its new One M9 flagship Android smartphone, the company said it will offer a phone-replacement service to U.S. One M9 users at no additional cost. The program will provide users with one free replacement for up to a year after they buy their One M9--no questions asked.
Smartphone makers are seeking to emulate and put their own spin on Apple's success as more than just a device maker but as a services provider and maybe even a lifestyle brand. The question is whether device companies can provide services and products to consumers beyond smartphones that actually make their lives better.
LAS VEGAS--HTC thinks it is turning a corner, both financially and in terms of the direction of the company, as the smartphone maker looks to produce unique products in the connected home, health, media and entertainment markets. Additionally, the specter of financial calamity is receding, as the firm posted its first quarterly revenue growth in more than three years and another profit in the fourth quarter.
It's not a smart watch, but HTC is making its first foray into wearable devices. The smartphone maker is releasing the RE camera, a small, portable camera that can capture still images or HD video and then sync with Android phones or iPhones to share the content.
HTC is not going to unveil a smart watch anytime in the immediate future, according to company executives. However that doesn't mean the smartphone maker is abandoning an eventual entrance into the wearables market.
HTC unveiled a variant of its flagship One M8 smartphone running Microsoft's Windows Phone software, giving the platform the same kind of high-end hardware HTC and other phone makers have usually reserved for flagship Android devices. HTC hopes it can fill what it sees as a gap in the premium Windows Phone segment.
HTC expects to see stronger sales in the second quarter than the first thanks in large part to the success it is seeing in the market with its new flagship smartphone, the One M8, which went on sale at the end of the March.
HTC just unveiled its new flagship smartphone, the One M8, but it faces an uphill battle in marketing against industry behemoths Apple and Samsung Electronics. To gain momentum and set itself apart, HTC is putting the phone on sale immediately and also taking a new, aggressive marketing strategy, according to a senior HTC executive.
HTC announced its latest flagship smartphone, the HTC One M8, which is an improvement over the original HTC One's software, camera and industrial design. HTC also has secured strong carrier distribution, especially in North America, in hopes it can gain inroads on Samsung Electronics' Galaxy S5, its main competitor for the moment in the high-end smartphone market.