HTC is once again making Jason Mackenzie, its president of global sales, the leader of its Americas business. The company is also creating an emerging devices unit, though it's unclear what that will be focused on.
HTC said COO Matthew Costello will be leaving the company, the latest in a string of high-profile executive departures for the smartphone maker as it works to regain market share and sales momentum on the back of its flagship One smartphone.
HTC's net profit in the first quarter plunged as the company's earnings took a hit because of launch delays for the One, HTC's flagship smartphone around which it is basing its 2013 turnaround strategy.
HTC has received "several hundred thousand" U.S. pre-orders for its flagship One smartphone, according to an email from a top HTC executive. The news creates a clearer indication of domestic demand for the device that HTC is banking its comeback on. However, the timing of the launch of the device, particularly in the United States, will put the One in direct competition with Samsung Electronics' Galaxy S4.
HTC promised to be more aggressive in its marketing to counter the likes of Samsung Electronics and Apple--and that attitude was in full display in HTC's reaction to Samsung's unveiling of its new flagship smartphone, the Galaxy S4.
HTC is searching for a comeback. After selling 43.2 million phones in 2011, according to research firm Gartner, HTC saw sales slide in 2012 down to 32.1 million units amid intense competition from the likes of Samsung Electronics and Apple at the high end and Huawei and ZTE at the lower end of the market. FierceWireless Editor Phil Goldstein talked with Jason Mackenzie, HTC's global president of sales, about the company's brand, the software features of the One and how the company can get its smartphone swagger back.
HTC reported that its February sales plunged 44 percent from the year-ago period, down to around $381.7 million, as the company awaits the launch of its new One smartphone, which it hopes will help reinvigorate sales. The weak showing is also an indication that the smartphone maker's emphasis on Microsoft's Windows Phone in the fourth quarter and into the early part of 2013 has done little to help stanch the company's bleeding.
HTC can break out of its sales slump and rank behind Samsung Electronics and Apple as No. 3 in terms of smartphone sales if it executes on an aggressive new marketing strategy for its flagship HTC One smartphone, according to a senior HTC executive.
HTC unveiled its long-rumored new flagship Android smartphone, the HTC One, as it mounts a comeback based on a new user interface, a news hub for the home screen and enhanced camera and sound capabilities. AT&T Mobility, Sprint Nextel and T-Mobile USA will be among the company's U.S. carrier partners, but Verizon Wireless is noticeably absent.
HTC named Benjamin Ho as its new CMO. The action comes as the Taiwanese smartphone maker looks to gain back its edge in the market and reverse declines in sales.