Jason Mackenzie

Latest Headlines

Latest Headlines

HTC banks on revival in Q2 thanks to new One M8 smartphone

HTC expects to see stronger sales in the second quarter than the first thanks in large part to the success it is seeing in the market with its new flagship smartphone, the One M8, which went on sale at the end of the March.

HTC's Mackenzie details new marketing strategy for One M8 to counter Samsung

HTC just unveiled its new flagship smartphone, the One M8, but it faces an uphill battle in marketing against industry behemoths Apple and Samsung Electronics. To gain momentum and set itself apart, HTC is putting the phone on sale immediately and also taking a new, aggressive marketing strategy, according to a senior HTC executive.

HTC unveils One M8 flagship smartphone- and Verizon gets to sell it in stores first

HTC announced its latest flagship smartphone, the HTC One M8, which is an improvement over the original HTC One's software, camera and industrial design. HTC also has secured strong carrier distribution, especially in North America, in hopes it can gain inroads on Samsung Electronics' Galaxy S5, its main competitor for the moment in the high-end smartphone market.

HTC names CFO as head of global sales

HTC said that current CFO Chialin Chang will also serve as global head of sales for the time being as the Taiwanese smartphone maker works to reverse sales declines and spark a turnaround.

HTC brings Mackenzie back to lead Americas unit, creates emerging devices biz

HTC is once again making Jason Mackenzie, its president of global sales, the leader of its Americas business. The company is also creating an emerging devices unit, though it's unclear what that will be focused on.

HTC COO latest to step down from smartphone maker

HTC said COO Matthew Costello will be leaving the company, the latest in a string of high-profile executive departures for the smartphone maker as it works to regain market share and sales momentum on the back of its flagship One smartphone.

HTC sinks to record-low profit in Q1 amid One launch delay

HTC's net profit in the first quarter plunged as the company's earnings took a hit because of launch delays for the One, HTC's flagship smartphone around which it is basing its 2013 turnaround strategy.

HTC receives 'several hundred thousand' U.S. pre-orders for One smartphone

HTC has received "several hundred thousand" U.S. pre-orders for its flagship One smartphone, according to an email from a top HTC executive. The news creates a clearer indication of domestic demand for the device that HTC is banking its comeback on. However, the timing of the launch of the device, particularly in the United States, will put the One in direct competition with Samsung Electronics' Galaxy S4.

HTC takes swipes at Samsung's Galaxy S4, unleashes aggressive guerilla marketing

HTC promised to be more aggressive in its marketing to counter the likes of Samsung Electronics and Apple--and that attitude was in full display in HTC's reaction to Samsung's unveiling of its new flagship smartphone, the Galaxy S4.

HTC's Mackenzie: We're embracing our role as a challenger to Samsung, Apple

HTC is searching for a comeback. After selling 43.2 million phones in 2011, according to research firm Gartner, HTC saw sales slide in 2012 down to 32.1 million units amid intense competition from the likes of Samsung Electronics and Apple at the high end and Huawei and ZTE at the lower end of the market. FierceWireless  Editor Phil Goldstein talked with Jason Mackenzie, HTC's global president of sales, about the company's brand, the software features of the One and how the company can get its smartphone swagger back.