It's not a smart watch, but HTC is making its first foray into wearable devices. The smartphone maker is releasing the RE camera, a small, portable camera that can capture still images or HD video and then sync with Android phones or iPhones to share the content.
HTC is not going to unveil a smart watch anytime in the immediate future, according to company executives. However that doesn't mean the smartphone maker is abandoning an eventual entrance into the wearables market.
HTC unveiled a variant of its flagship One M8 smartphone running Microsoft's Windows Phone software, giving the platform the same kind of high-end hardware HTC and other phone makers have usually reserved for flagship Android devices. HTC hopes it can fill what it sees as a gap in the premium Windows Phone segment.
HTC expects to see stronger sales in the second quarter than the first thanks in large part to the success it is seeing in the market with its new flagship smartphone, the One M8, which went on sale at the end of the March.
HTC just unveiled its new flagship smartphone, the One M8, but it faces an uphill battle in marketing against industry behemoths Apple and Samsung Electronics. To gain momentum and set itself apart, HTC is putting the phone on sale immediately and also taking a new, aggressive marketing strategy, according to a senior HTC executive.
HTC announced its latest flagship smartphone, the HTC One M8, which is an improvement over the original HTC One's software, camera and industrial design. HTC also has secured strong carrier distribution, especially in North America, in hopes it can gain inroads on Samsung Electronics' Galaxy S5, its main competitor for the moment in the high-end smartphone market.
HTC said that current CFO Chialin Chang will also serve as global head of sales for the time being as the Taiwanese smartphone maker works to reverse sales declines and spark a turnaround.
HTC is once again making Jason Mackenzie, its president of global sales, the leader of its Americas business. The company is also creating an emerging devices unit, though it's unclear what that will be focused on.
HTC said COO Matthew Costello will be leaving the company, the latest in a string of high-profile executive departures for the smartphone maker as it works to regain market share and sales momentum on the back of its flagship One smartphone.
HTC's net profit in the first quarter plunged as the company's earnings took a hit because of launch delays for the One, HTC's flagship smartphone around which it is basing its 2013 turnaround strategy.