Sprint edged out T-Mobile US and retained the title of the No. 3 U.S. wireless carrier in the first quarter, remaining ahead of its rival for at least another quarter. Sprint added 1.2 million total customers in the period and though it lost postpaid handset customers it pared back those losses compared to earlier quarters.
T-Mobile US CEO John Legere has made one of his missions in 2015 to have his company pass Sprint in terms of total subscribers, to became the nation's No. 3 carrier. Sprint CEO Marcelo Claure indicated that if that happens, it won't be a big deal.
Sprint continued to expand its LTE network and improve its subscriber growth trends in the fourth quarter, even though it posted a net loss of postpaid customers in the quarter.
Sprint parent SoftBank plans to clear out most of the staff of its Silicon Valley offices, according to a Reuters report, following SoftBank's aborted effort to merge Sprint with T-Mobile US.
Sprint CEO Marcelo Claure is expecting strong December sales thanks to a new promotion Sprint launched on Friday to cut customers' service bill prices in half if they switch from Verizon Wireless or AT&T Mobility and buy a new Sprint phone.
Sprint decided to go after Verizon Wireless and AT&T Mobility and not T-Mobile US with its new half-off billing price promotion because Sprint has seen a positive response in attracting Verizon and AT&T customers with its existing shared data plans, according to Sprint CFO Joe Euteneuer.
Sprint said it will shine in the second half of the year and set itself apart from the competition in terms of network speeds and improved capacity. At that time, Sprint will be deploying LTE radios in the 2.5 GHz spectrum, said a senior Sprint executive at an investor conference Monday.
In 2013 Sprint CEO Dan Hesse had probably his busiest year at the helm of the carrier since he came on board in late 2007, and the company handsomely rewarded him for his efforts. Hesse scored a total compensation package of $49 million in 2013, according to a filing with the Securities and Exchange Commission. That figure is far above Hesse's 2012 compensation and made him easily the highest-paid executive in the wireless industry last year.
Sprint's management and the wider company is in line with the thinking of its hard-charging chairman, SoftBank CEO Masayoshi Son--contrary to a recent report of friction between Son and some Sprint executives, according to Sprint CFO Joe Euteneuer.
Sprint's subscriber numbers were bolstered by a surge in tablet activations, which Sprint CFO Joe Euteneuer attributed to a variety of factors, including Sprint's introduction of installment pricing for tablets last fall and its holiday promotions.