T-Mobile US reported that since it started selling Apple's iPhone nationwide April 12 it has sold 500,000 units of the device, an indication of pent-up demand for the gadget at the carrier. T-Mobile made the disclosure in conjunction with the release of its first-quarter results, in which it said its total revenue slipped 7 percent.
T-Mobile US CEO John Legere said it is possible, but by no means certain, that its prepaid brand MetroPCS will get Apple's iPhone, but he and CMO Mike Sievert made clear they want to move as many MetroPCS customers as possible onto T-Mobile's HSPA+ and LTE networks.
To build buzz and hike sales of its anticipated April 12 launch of Apple's iPhone 5, T-Mobile USA is launching an iPhone trade-in program aimed at encouraging existing iPhone users to switch to T-Mobile's network.
Verizon Communications CEO Lowell McAdam said Verizon Wireless could easily drop wireless contracts in the wake of T-Mobile USA's decision to do so--if consumers start asking for it. His comments reiterate what other top industry executives have said: That they will be watching to see how the market reacts to T-Mobile's new model and will respond accordingly.
In preliminary subscriber figures for the first quarter of 2013, T-Mobile USA managed to reverse its "branded customer" losses, recording a net gain of 3,000 branded customers during the period. The figure is notable considering T-Mobile reported a loss of 349,000 branded customers in the previous quarter and the loss of 262,000 branded customers in the year-ago quarter.
Institutional Shareholder Services, an influential proxy advisory firm seen as an arbiter between warring shareholders, recommended MetroPCS shareholders vote against the carrier's proposed merger with T-Mobile USA on April 12.
T-Mobile USA CEO John Legere expressed strong confidence Tuesday that MetroPCS shareholders will approve T-Mobile's planned merger with the flat-rate carrier when they vote on the deal April 12.
T-Mobile USA wants you to know that it's the "Uncarrier." It's moving to a no-contract model (mostly), and doing away with the traditional Tier 1 U.S. carrier model of smartphone subsidies in exchange for a two-year contract. Unfortunately, I don't think much will change in the U.S. industry as a result.
Verizon Wireless, AT&T Mobility and Sprint Nextel seemed unfazed by T-Mobile USA's decision to do away with wireless contracts and CEO John Legere's vow to shake up the status quo.
T-Mobile USA will hold a media event in New York City where it will likely flesh out the details of its new "Un-carrier" business model, including its switch to Value plans without subsidies and the launch of its LTE network.