T-Mobile US will drop its overage fees for all of its domestic plans and is launching a petition to get Verizon Wireless, AT&T Mobility and Sprint to do the same thing.
T-Mobile US is letting customers purchase LTE-enabled tablets for the same price as Wi-Fi models, and the carrier is also giving away 1 GB of free tablet data per month to voice customers who sign up for a tablet. The company's announcement is the second of three it is making this week to add momentum to its "uncarrier" message.
T-Mobile US introduced a low-end $40 plan and promised other competitive moves in the days ahead as it seeks to continue shaking up the market with its "uncarrier" push.
Two days after BlackBerry said it will soon cut sales ties with T-Mobile US, the carrier said it is offering its existing BlackBerry customers a $100 credit toward any new device, including the BlackBerry Q10 or the Z10. T-Mobile said the offer is good through the end of the year.
BlackBerry is essentially going to sever ties with T-Mobile US just weeks after the two companies' CEOs got into a spat over T-Mobile promoting the iPhone to its BlackBerry customers. The development represents a severe escalation, although relations between the companies have been souring since last year.
T-Mobile US is putting an end to discount rate plans for customers who have Advantage plans. Beginning April 1, the company will end employee rate plan discounts and will replace them with $25 reward cards every time an employee purchases a new device.
Almost all T-Mobile US customers who traded in their BlackBerry phones during a recent promotion switched to another smartphone platform, according to a blog post from TMoNews.
T-Mobile US reported adding another 1.6 million new customers in the fourth quarter of 2013, and used its end-of-2013 results to trumpet the progress of its "uncarrier" initiatives, which it launched at the beginning of last year. Specifically, T-Mobile said it was able to garner 2 million branded postpaid net adds in 2013, ahead of its guidance of 1.6 million to 1.8 million, and that it earned 2013 adjusted EBITDA of $5.3 billion, directly in line with its previous guidance range of $5.2 billion to $5.4 billion.
T-Mobile US is offering its existing BlackBerry customers up to $250 in credit if they upgrade to a new BlackBerry Z10 or Q10 phone. If the carrier's existing BlackBerry customers choose to upgrade to a different device, including an Android phone or an iPhone, the carrier said it would give them $200 in credit.
BlackBerry CEO John Chen struck back hard at T-Mobile US for sending a promotion to the carriers BlackBerry customers urging them to switch from BlackBerry to an iPhone 5s. Chen said he was "outraged" over the promotion and puzzled as to why BlackBerry was not informed of the promotion beforehand.