T-Mobile US rolled to another strong quarter of subscriber growth in the third quarter, making good on executives' promises that the carrier would continue the momentum generated by its new no-contract plans, handset upgrade program and aggressive new style.
It's no secret that the vast majority of what wireless executives say in public is not surprising. Usually it's a recitation of phrases, talking points and ideas they have made in the past that they are simply reinforcing. However, every once in a while, in an interview or unguarded moment, wireless executives can let loose a whopper.
T-Mobile US plans to offer up to 200 MB of free LTE data each month for life for customers who use tablets on its network. The carrier said its latest "uncarrier" move is designed to get customers using cellular data on their tablets.
T-Mobile US CEO John Legere appears to be hinting that T-Mobile will sell service for Apple's new iPads.
T-Mobile US may not be claiming to be the fastest wireless network in the U.S. right now, but expect the company to make that announcement soon.
NEW YORK--T-Mobile US may not be claiming to be the fastest wireless network in the U.S.--yet. But expect the company to make that announcement soon.
T-Mobile US took its "uncarrier" strategy to a new level by effectively killing global data roaming rates in more than 100 countries for customers on its Simple Choice rate plans starting Oct. 31. In addition, the company announced that its LTE coverage is now nationwide, covering 202 million POPs, which is about one quarter ahead of plan. The company has previously said it would reach 200 million POPs by year-end.
A brief network outage at T-Mobile US last Friday provided an opportunity for CEO John Legere to once again highlight his hands-on management style at the "un-carrier."
T-Mobile US CEO John Legere noted multiple times during the company's second-quarter earnings conference call that the introduction of Apple's iPhone was not the dominant factor in the carrier's return to postpaid growth in the quarter. Yet, for all the downplaying of the iPhone's importance, he's still pretty excited about the iPhone and promised more Apple products to come.
T-Mobile US surged back to strong postpaid subscriber growth in the second quarter, thanks in part to the addition of Apple's iPhone to its lineup. The company's "Un-carrier" strategy of providing cheaper, no-contract rate plans appears to be paying off so far, though the question will be how much momentum T-Mobile can retain throughout the rest of the year. The company promised no letup, and CEO John Legere said the company will unveil "Un-carrier 3.0" proposals to add more pressure to its larger rivals.