BARCELONA, Spain-- In its continuing efforts to push the RCS standard for messaging, the GSMA announced that Google will create an RCS client for Android. A number of global operators including América Móvil, Deutsche Telekom, and Vodafone voiced support for the move, but Sprint was the only U.S. carrier that added its name to the list of supporting wireless operators.
T-Mobile US shed some additional light on its launch of Rich Communication Services (RCS) technology, noting that Samsung upgraded its native messaging app to include support for T-Mobile's new RCS-based Advanced Messaging service. "Generally, T-Mobile Advanced Messaging replaces the existing messaging app on RCS-capable phones and offers enhanced messaging features right out of the box, without the need to download and configure an over-the-top application," explained a T-Mobile representative.
T-Mobile US announced it launched new messaging services based on Rich Communication Services (RCS) technology. The carrier said the service will be called Advanced Messaging and will be available initially on the new Samsung Galaxy Grand Prime smartphone. The carrier said it will soon update the Samsung Galaxy S6 and S5 to support the technology as well.
BARCELONA, Spain--Jibe Mobile CEO Amir Sarhangi thinks Rich Communications Services (RCS), carriers' answer to over-the-top messaging services, is not dead--far from it. For a long time it was hard to take that position seriously, but Sarhangi said that there is growing momentum behind RCS because smartphone makers are embedding phones with RCS software, which combines IP messaging and traditional SMS messaging into a single service.
Sprint today launched its new "Messaging Plus" app for Android and iOS phones. The app allows customers to communicate via text, instant messaging, group messaging and video chat, and share photos, videos and files, with any other mobile phone user in the United States, Canada and Mexico.
Sprint and AT&T Mobility both appear to be preparing their networks for a launch of RCS-based messaging services, which the GSMA and some European carriers are promoting through the "joyn" brand. However, it remains unclear exactly how Sprint and AT&T will launch their respective services, and whether they too will offer them under the "joyn" brand.
BARCELONA, Spain--Two major trends in the wireless industry appear to be converging. On one hand, operators continue to struggle with over-the-top players like Google, Viber, Facebook Messenger and Skype cutting into their voice and messaging revenues. On the other hand, operators have quietly been inking deals with content providers in order to offer cheap or free access to specific services, a practice some have dubbed the toll-free data model. Now, it seems some companies are hoping toll-free data models can put wireless carriers back in the game and give them some leverage against the OTT tide.
The growing threat from over-the-top providers such as Netflix and YouTube has wireless operators on the defensive. Consumers are increasingly watching video content on their smartphones and tablets, rather than their TVs, and many are using services such as Netflix, YouTube and Hulu to access that content.
MetroPCS said its deployment of Rich Communication Services under the GSMA's joyn brand is humming along just fine. The comments are notable considering the technical difficulties Deutsche Telekom is experiencing in Germany that have forced the carrier to indefinitely delay launching joyn there.
MetroPCS is bringing Rich Communication Services under the GSMA's joyn brand to more of its LTE smartphones. The joyn service is part of an effort by carriers worldwide to counter the rise of over-the-top communications services like WhatsApp, Apple's iMessage and Facebook's Messenger.