LAS VEGAS--AT&T Mobility's Cricket Wireless prepaid brand plans to shut down its Muve Music service on Feb. 7, and starting Jan. 31 will replace it with the Deezer music service, which will be available to Cricket subscribers for $6 per month, taxes and fees included.
As the third-quarter earnings season comes to a close, FierceWireless is taking a deeper look at the revenue trends at the top 8 U.S. wireless operators.
AT&T Mobility's Cricket prepaid brand is planning to phase out its support for the government's Lifeline service. The company said it will continue to support its existing Lifeline customers on CDMA phones for the next 18 months or so, and that it will not sign up any new Lifeline customers on Cricket GSM phones.
Cricket, the new prepaid brand of AT&T Mobility, is now offering a wide range of financing options to customers who want to purchase expensive phones. The financing options include a tax-free plan, a 29.99 percent APR plan with 6 months deferred interest, and a 12-month leasing plan.
AT&T Mobility will restrict the maximum download speeds available to its new Cricket prepaid customers to 8 Mbps on LTE devices and 4 Mbps on HSPA+ devices. The action is likely a way for AT&T to differentiate its AT&T-branded services from its Cricket-branded prepaid services, which now operate over the same network.
The following charts the top U.S. wireless carriers in the first quarter of 2014 by subscriber base, according to research firm Strategy Analytics, and includes major metrics--such as churn, ARPU and revenue--of each carrier.
AT&T Mobility is considering selling the Muve Music business it acquired via its $1.2 billion purchase of Leap Wireless and Leap's prepaid Cricket brand, according to a New York Times report.
AT&T Mobility is preparing to unveil its new prepaid strategy that stems from the carrier's recent acquisition of regional prepaid provider Leap Wireless, which operates under the Cricket brand. And according to a source familiar with the company's plans, AT&T will launch a refreshed service currently dubbed "New Cricket" with pricing plans that are almost identical to AT&T's current Aio Wireless prepaid offering.
AT&T Mobility plans to launch an upgraded version of the Cricket prepaid brand in the second quarter, according to AT&T CFO John Stephens. AT&T closed on its $1.2 billion acquisition of Leap Wireless' Cricket brand and 4.5 million customers last month.
AT&T Mobility surprised the market by reporting 625,000 postpaid subscriber net additions in the first quarter, more than analysts had expected and the carrier's best first-quarter postpaid performance in five years.