No-contract carrier Leap Wireless is taking a hard look at its basic business model--from service activation to device financing--as it works to better accommodate customer adoption of more sophisticated smartphones, according to Doug Hutcheson, president and CEO.
Leap Wireless and MetroPCS both recently launched handset financing options that will allow eligible customers to make a down payment on a smartphone and pay off the remainder in the future. The programs are geared toward helping the prepaid carriers' customers afford high-end smartphones, which the carriers do not subsidize and can cost as much as $500 upfront.
The likes of MetroPCS and Sprint Nextel prepaid brands Boost Mobile and Virgin Mobile outhustled Tier 1 carriers in signing up prepaid smartphone customers in the third quarter, according to a new report from research firm NPD Group.
Cricket provider Leap Wireless launched LTE service in eight more markets and released its first two LTE smartphones and a new rate plan as part of a bid to bulk up its nascent LTE network. The company also revealed a management shakeup that moved CFO Jerry Elliott to the role of president and COO.
Cricket provider Leap Wireless lost 269,000 subscribers and saw its churn rise to 4.8 percent in the third quarter. However, the flat-rate carrier said it is taking concrete steps to improve the customer experience.
Cricket provider Leap Wireless is in the midst of its LTE deployment. The carrier is working to catch up to its larger rivals by providing subscribers with the latest LTE phones and high-speed data services. Doug Hutcheson, president and CEO of Leap Wireless, spoke with FierceWireless Executive Editor Mike Dano about Leap's buildout, its spectrum position and its network access payments to Sprint Nextel.
Leap Wireless CEO Doug Hutcheson told FierceWireless that the prepaid carrier has been selling most of the iPhone 5 units it gets, and that it's unclear exactly how many of the gadgets the company will ultimately be able to sell.
Cricket provider Leap Wireless confirmed to FierceWireless that the carrier earlier this week discontinued sales of its PAYGo prepaid daily plans. The plans offered wireless service for between $1.50 and $2 per day.
Cricket provider Leap Wireless launched LTE service in Las Vegas, its second LTE market. The operator previously launched LTE in Tucson, Ariz., in December 2011 as a test market.
Softbank's proposed $20.1 billion deal to acquire 70 percent of Sprint Nextel will allow Sprint to better compete against Verizon Wireless and AT&T Mobility and will benefit the wider U.S. wireless market, analysts said.