A Mobile Marketing Association and Brainstorm consumer survey revealed that 74 per cent of respondents are happy to share their location-based data with third parties.
Nokia's HERE mapping platform is now available for download on Samsung Electronics' Galaxy smartphones, marking the first time Nokia is bringing its core mapping software to devices that run on Google's Android. Nokia announced a licensing deal with Samsung for HERE at the end of August.
Researchers at State University of New York (SUNY) at Buffalo have built an app that helps drivers find open parking spots through the use of "pocketsourcing," which turns smartphones into passive sensors. The app was developed within Blue, a systems research group at the university.
Two deals this week involving Locations Labs and IndoorAtlas, respectively, highlight the growing importance of location-based technologies as keys to enabling other value-added services.
Nokia said it will bring its HERE mapping platform to devices that run Google's Android software starting with Samsung Electronics' Galaxy smartphones. The deal represents a major win for Nokia since the company sold its devices business to Microsoft in April.
Companies large and small continue developing indoor-location solutions as they make a play for what they hope will develop into a lucrative market for tracking users of portable communications devices. However, there are early indications that some users may want to gain more control over their location information, potentially throwing a monkey wrench into the vision for how location-based services might work.
Mobile location-based service (LBS) revenues in Europe are forecast to grow from €735 million in 2013 at a compound annual growth rate (CAGR) of 25.8 per cent to reach €2.3 billion in 2018.
A move by handset makers to a "less is more" strategy may impact the inclusion of pressure sensors and other sensors in smartphones, said a top Nokia executive.
A startup called Mapillary wants to put smartphone users to work enhancing the world's view of streets and other parts of the earth that are not currently viewable on Google's Street View.
Indoor positioning technologies and related location-based services (LBS) will be a major topic of discussion at the 2014 Mobile World Congress later this month, and the market outlook is pointing to significant growth opportunities.