Encouraging the take-up of social networking, messaging and gaming apps is one thing, but some app providers are involved in "growth hacking"--achieved through mass SMS app promotion invitations sent on behalf of users who install the apps. Mobile security firm AdaptiveMobile recently took a closer look at this trend and how different strategies are playing out.
Japanese retailer and e-commerce company Rakuten, which owns Kobo e-readers and online retailer Play.com, is acquiring Viber Media and its popular Viber over-the-top messaging service for $900 million.
The mobile market in Central and Eastern Europe is evolving more quickly than expected and operators need to be alert to the over-the-top (OTT) threat, said Analysys Mason in a new report.
More than half of smartphone owners worldwide are already active users of over-the-top (OTT) messaging apps, and there are no signs of the market slowing, according to a new study from Analysys Mason.
The social messaging
China Telecom has teamed up with Netease to launch a new social instant messaging (IM) service that will take on WeChat, the popular and disruptive IM app from Tencent.
Operators stand to lose more than $3 billion (€2.3 billion) in mobile messaging revenues will be lost to operators between 2012 and 2017 as consumers are attracted to use over-the-top messaging services, according to a new report from research firm Strategy Analytics.
Telefonica Germany claims a new range of mobile tariffs announced at the Mobile World Congress will revolutionize the market, by focusing solely on data revenues instead of voice and SMS.
In common I suspect with many other longer-serving observers of the telecom industry, the news that it has been all of 20 years since engineer Neil Papworth tapped out his seasonal text message t