Virgin Mobile will move its headquarters and hire more than 50 new employees as it continues to prepare for a relaunch of Sprint's prepaid wireless brand later this year.
U.S. wireless carriers spent nearly $200 million on digital advertising in June, up substantially from the $170.7 million they shelled out in May. And AT&T remained the top-spending operator in the country, barely outspending Sprint during the month. Meanwhile, Cricket Wireless surpassed MetroPCS to take fifth on the spending list.
Cricket continued to grow its retail footprint with the addition of more than 400 Sam's Club locations.
Sprint's prepaid brands announced the launch of their cheapest smartphone of the year. Boost Mobile and Virgin Mobile USA unveiled the Alcatel Dawn, an LTE handset running Android 6.0 (Marshmallow) and sporting a $70 price tag.
T-Mobile is targeting families with two new promotions from its MetroPCS business as competition in the prepaid market continues to heat up.
T-Mobile's MetroPCS will finally start selling Apple's iPhone tomorrow – in Florida, at least.
FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a monthly snapshot of the wireless industry's advertising spending and digital engagement. The results are for the top five biggest spenders among wireless industry brands in May.
T-Mobile is the third-largest mobile network operator in the U.S., but it sold more smartphones than any other American carrier in the first quarter of 2016, according to Counterpoint Research.
Verizon today said it will double the amount of data available on some of its prepaid plans, and will also offer unlimited calling to Mexico and Canada. The actions come just a few weeks after the operator reported another quarter of prepaid customer losses.
Prepaid customers have long been almost an afterthought for most major U.S. network operators, who have opted instead to focus on postpaid users who often generate higher ARPU and lower churn. But as the growth of smartphone sales slows-- and as the gap between prepaid and postpaid ARPU narrows-- carriers are increasingly focused on the prepaid segment.