Sprint's Boost Mobile prepaid brand is looking to steal customers from T-Mobile US' MetroPCS and AT&T Mobility's Cricket prepaid brand by offering via a promotion to cut those customers' service bills in half if they switch to Boost.
T-Mobile US and Sprint's Boost Mobile prepaid brand are unveiling dueling sets of promotions aimed at the prepaid market just ahead of Memorial Day weekend and the unofficial start of summer.
T-Mobile US now covers 280 million POPs with LTE, according to CTO Neville Ray. The carrier had pledged to reach that coverage goal by the middle of this year, and thus appears to have reached that goal earlier than expected.
T-Mobile US plans to shut off the legacy CDMA network of its MetroPCS prepaid brand on June 21, earlier than expected. The carrier still needs to shut down the CDMA network in three major markets.
T-Mobile US CEO John Legere reiterated his willingness to work with satellite TV provider and spectrum powerhouse Dish Network in some fashion.
The two main disruptors in 2015 will be Sprint and T-Mobile, as they are specifically targeting AT&T and Verizon's postpaid bases. There may be shifts throughout the year and of course volatility is expected when the next iPhone version is introduced. For 2015 carrier competition remains healthy.
Sprint's Boost Mobile prepaid brand is giving customers on its entry-level $35 plan an increase in data to 2.5 GB when they sign up for automatic payment.
Verizon Wireless and T-Mobile US' MetroPCS prepaid brand launched dueling new offers aimed at enticing prepaid customers to sign up and use more data. Verizon's new pricing comes a week after T-Mobile unveiled new prepaid plans under its "Simply Prepaid" brand starting at $40 per month.
T-Mobile US launched new prepaid plans under its "Simply Prepaid" banner starting at $40 per month. The new plans come several months after T-Mobile launched the "Simply Prepaid" retail store concept to combine multiple prepaid brands under one umbrella.
AT&T Mobility's Cricket prepaid brand is hopping into the year-end promotional frenzy by offering a $100 billing credit to customers who switch from Sprint, T-Mobile US and other carriers.