FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a snapshot of the wireless industry's advertising spending and digital engagement. The results below are for the top five biggest spenders in the wireless industry from Jan. 1 through Feb. 14.
Sprint yesterday said that it is de-emphasizing its Virgin Mobile prepaid brand and may introduce a new strategy for the Virgin brand at some point in the future. The news highlights Sprint's continued struggles in the prepaid sector, mainly due to the successes that T-Mobile's MetroPCS prepaid brand and AT&T's Cricket Wireless prepaid brand have had in the market.
T-Mobile is once again taking aim at Sprint's customers, and this time it's using MetroPCS to do it.
T-Mobile US is bringing some of the benefits of its postpaid service to its prepaid MetroPCS brand, including unlimited music streaming without the activity counting toward customers' data buckets, and a service that will optimize subscribers' video content to let them watch more video without incurring higher data usage. The announcement comes less than a week after T-Mobile unveiled Binge On, its new offering to provide video streaming from select online video providers at no extra charge to all its customers who subscribe to 3 GB or higher data plans.
Security researchers discovered a security flaw in the website of T-Mobile US' MetroPCS prepaid brand that could have allowed digital thieves to steal customers' home address, type of plan and even their phone's model and serial number.
AT&T Mobility's Cricket Wireless prepaid brand will now let customers on its $50 and $60 per month plans use their plans' data buckets in Mexico and Canada free of charge as if they were in the United States. The new offering adds data to Cricket's current offer of unlimited calling, texting and messaging in between Mexico, Canada and the U.S. It also gives Cricket a slight edge over T-Mobile US' MetroPCS prepaid brand, which offers unlimited data usage in Mexico.
Verizon Wireless tied T-Mobile US for the fastest U.S. LTE data speeds, according to a new report from network testing firm OpenSignal. Yet, as past reports from the firm have shown, the U.S. is not anywhere close to being the world leader in LTE coverage or speeds, even if it is ahead in LTE subscribers.
AT&T Mobility's Cricket Wireless prepaid brand said that as of yesterday it is offering unlimited voice and SMS messaging to and from Mexico. Later this month it will also add those features for Canada.
T-Mobile US announced it launched new messaging services based on Rich Communication Services (RCS) technology. The carrier said the service will be called Advanced Messaging and will be available initially on the new Samsung Galaxy Grand Prime smartphone. The carrier said it will soon update the Samsung Galaxy S6 and S5 to support the technology as well.
T-Mobile US' MetroPCS customers are getting the benefits of seamless service in Mexico that T-Mobile has extended to its branded customers in Mexico and Canada. Analysts said the MetroPCS offer stands out because of its extension of data service to Mexico.