HTC is aiming to bounce back from a weak launch of its flagship One M9 smartphone by releasing a bevy of mid-range phones in its Desire lineup to U.S. carriers, especially prepaid ones. The hope is that by targeting phones that cost $200 or less without a contract at U.S. consumers, it can regain market share and mindshare while still emphasizing the software and design touches of the M9.
Sprint's recently announced promotion for its Boost Mobile prepaid brand to cut the bill in half of customers who switch from T-Mobile US' MetroPCS and AT&T Mobility's Cricket prepaid brands represents a "race to the bottom" in wireless pricing, according to MoffettNathanson analyst Craig Moffett.
T-Mobile US said that as of Friday, 190,000 customers on its MetroPCS prepaid brand still had phones connecting to MetroPCS' legacy network, which was turned off on Sunday as T-Mobile completed the final market shutdowns in Dallas, Miami and New York City.
Sprint's Boost Mobile prepaid brand is looking to steal customers from T-Mobile US' MetroPCS and AT&T Mobility's Cricket prepaid brand by offering via a promotion to cut those customers' service bills in half if they switch to Boost.
T-Mobile US and Sprint's Boost Mobile prepaid brand are unveiling dueling sets of promotions aimed at the prepaid market just ahead of Memorial Day weekend and the unofficial start of summer.
T-Mobile US now covers 280 million POPs with LTE, according to CTO Neville Ray. The carrier had pledged to reach that coverage goal by the middle of this year, and thus appears to have reached that goal earlier than expected.
T-Mobile US plans to shut off the legacy CDMA network of its MetroPCS prepaid brand on June 21, earlier than expected. The carrier still needs to shut down the CDMA network in three major markets.
T-Mobile US CEO John Legere reiterated his willingness to work with satellite TV provider and spectrum powerhouse Dish Network in some fashion.
The two main disruptors in 2015 will be Sprint and T-Mobile, as they are specifically targeting AT&T and Verizon's postpaid bases. There may be shifts throughout the year and of course volatility is expected when the next iPhone version is introduced. For 2015 carrier competition remains healthy.
Sprint's Boost Mobile prepaid brand is giving customers on its entry-level $35 plan an increase in data to 2.5 GB when they sign up for automatic payment.