Verizon Wireless and T-Mobile US' MetroPCS prepaid brand launched dueling new offers aimed at enticing prepaid customers to sign up and use more data. Verizon's new pricing comes a week after T-Mobile unveiled new prepaid plans under its "Simply Prepaid" brand starting at $40 per month.
T-Mobile US launched new prepaid plans under its "Simply Prepaid" banner starting at $40 per month. The new plans come several months after T-Mobile launched the "Simply Prepaid" retail store concept to combine multiple prepaid brands under one umbrella.
AT&T Mobility's Cricket prepaid brand is hopping into the year-end promotional frenzy by offering a $100 billing credit to customers who switch from Sprint, T-Mobile US and other carriers.
T-Mobile US will continue to hunt for 700 MHz A Block spectrum but already has spectrum in that band covering 185 million POPs in 24 of the top 30 U.S. markets, according to CFO Braxton Carter.
T-Mobile US is giving away a practically free Alcatel One Touch Android tablet to its customers as long as they sign up for a qualifying data plan. Starting Nov. 21, existing customers can go to participating T-Mobile retail stores and existing customers can get the Alcatel One Touch Pop 7 tablet for free--they just need to pay sales tax and sign up for a data plan.
T-Mobile US CFO Braxton Carter said he does not think that rival Sprint needs to fail in order for his company to succeed in the market, arguing that they are both training their sights on market leaders Verizon Wireless and AT&T Mobility.
Cricket, the prepaid brand owned by AT&T Mobility, said it will change its device unlocking policy starting Dec. 7. The carrier said that, under the new policy, users can unlock their device if they are a Cricket customer in good standing; they have owned and used their Cricket device for at least six months; the device was designed for Cricket's network; and the device was purchased from Cricket or an authorized Cricket distributor.
Postpaid competition has been dominating mainstream and industry press headlines. Postpaid device and double data promotional moves by all rivals set the competitive tone as we enter the all-important fourth quarter. On Verizon's third-quarter 2014 earnings call, CFO Fran Shammo noted that the prepaid sector growth has slowed relative to previous years, and given entry price points are so close to postpaid, some of those subscribers are moving to postpaid.
T-Mobile US' MetroPCS prepaid brand is finally getting into the tablet market. The company is launching the Alcatel One Touch Pop 7 tablet for $149 (plus tax).
Wireless carriers have always battled with each other to encourage customers to switch to a new carrier. But that fight is now starting to heat up in select markets across the country because of a confluence of network shutdowns, technology transitions and smaller carriers exiting the business. Although these market-by-market battles don't get much national attention, they're still worth watching--after all, millions of subscribers scattered across dozens of markets are up for grabs.