T-Mobile US prepaid unit MetroPCS expects to see benefits from AT&T Mobility's purchase of Leap Wireless and Leap's Cricket prepaid brand, according to a senior MetroPCS executive. If that notion seems paradoxical--a major competitor moving more aggressively into the prepaid market actually being a positive development--Tom Keys, executive vice president and COO of T-Mobile's MetroPCS unit, does not seem to think so.
T-Mobile US rolled to another strong quarter of subscriber growth in the third quarter, making good on executives' promises that the carrier would continue the momentum generated by its new no-contract plans, handset upgrade program and aggressive new style.
Sprint today launched its new "Messaging Plus" app for Android and iOS phones. The app allows customers to communicate via text, instant messaging, group messaging and video chat, and share photos, videos and files, with any other mobile phone user in the United States, Canada and Mexico.
Retailer Target confirmed it will team with T-Mobile US to launch a new prepaid wireless service dubbed "Brightspot" starting this weekend.
T-Mobile US will power a new prepaid wireless service that retailer Target plans to offer starting this weekend, according to several postings on the Web.
T-Mobile US CMO Mike Sievert said that the No. 4 carrier targets rival AT&T Mobility the most in its advertising because, he claimed, AT&T has the largest pool of dissatisfied customers.
AT&T Mobility's Aio Wireless prepaid brand is starting off small, but has big ambitions; the company wants to be a major nationwide prepaid brand on the same level as T-Mobile US' MetroPCS brand.
Sprint and AT&T Mobility both appear to be preparing their networks for a launch of RCS-based messaging services, which the GSMA and some European carriers are promoting through the "joyn" brand. However, it remains unclear exactly how Sprint and AT&T will launch their respective services, and whether they too will offer them under the "joyn" brand.
AT&T Mobility will launch its Aio Wireless prepaid brand on a nationwide basis starting in mid-September, giving rival T-Mobile US another competitor in the hot no-contract market.
In the second quarter of 2013, the industry grew by 335,000 subscribers, which is the lowest subscriber-add number this millennium. A significant reason for the low growth is that approximately 1 million Lifeline connections had to be disconnected because the carriers were unable to verify eligibility. The industry make-up also changed considerably in Q2.