mobile advertising news from FierceWireless
NewsGoogle CEO: Mobile advertising to generate more revenue than today's webIn an interview with the Frankfurter Allgemeine Zeitung, Google CEO Eric Schmidt said that the next major growth wave for Google in terms of search engine marketing is the mobile Read more... Vodafone makes first mobile Internet acquisitionVodafone made its first acquisition in the mobile Internet space, paying $49 million in cash for Zyb, a private Dutch company provides social networking and contacts management technology--two hot Read more... Virgin Mobile USA subs earn minutes from Facebook
Virgin Mobile USA announced the Fund My Phone application, which extends the operator's Sugar Mama marketing program to the Facebook social networking platform and enables consumers to earn wireless Read more...
Netbiscuits integrates SMS campaign tool
Mobile content transcoding software provider Dynetic Solutions announced the integration of customizable SMS services into its Netbiscuits mobile Internet development platform. According to Dynetic, Read more...
VC: T-Mobile invests in femtocells
Mobile ads and femtocells. VENTURE CAPITALCOMPANY AMOUNT/ROUNDLEAD INVESTORSDESCRIPTIONUbiquisysSwindon, UK$25MN/AT-Mobile Venture Read more...
ALSO NOTED: Microsoft WM-Zune phone? iPhone Australia; and much more...
> Yahoo at work on multi-platform digital ad effort. Article > Mobile music Read more...
Consilient takes top Innovator Award at GSMA Mobile Summit in MacauLast November at the GSM Association’s Mobile Summit conference in Macau, mobile advertising and push email company Consilient won the Innovation Award for best consumer application as well Read more...VC: eBuddy snags $9.5M
Mobile IM, smartphones and advertising raise the big rounds this week. VENTURE CAPITALCOMPANY AMOUNT/ROUNDLEAD INVESTORSDESCRIPTIONRead more...
| Press ReleasesNielsen Delivers PRIZM Insight for Mobile AdvertisersThe Nielsen Company today launched Mobile-PRIZM, a new product offering that combines the company's consumer segmentation and mobile media targeting tools, thereby helping advertisers target mobile Read more... AOL's Platform-A Debuts iPhone Ad Optimization SolutionAOL announced the launch of the mobile industry's most robust and far-reaching solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A's mobile ad-serving Read more... Gartner Says Telecom Carriers Are Well Placed to Win Advertising Revenue if They Overcome Key ChallengesTelecom carriers around the world are turning their attention to advertising as a potential source of revenue, according to Gartner Inc. Gartner forecasts that the worldwide mobile advertising market Read more... JumpTap Secures Over $26 Million in Series D FundingJumpTap, the leading mobile search and advertising company, today announced that it has closed a Series D round of funding in excess of $26 million. The investment was led by AllianceBernstein L.P., Read more... US Mobile Advertising Experiences 13 Percent Quarterly Growth, Still Trails UK, Indian MarketsLimbo, one of the largest mobile social communities in the US, and GfK Technology, a leading market search agency, have released the latest joint Mobile Advertising Report (MAR). The second quarter Read more... |