T-Mobile US is unloading a bevy of deals and promotions ahead of Black Friday, the most high-profile of which is that the carrier will give a gift of three months of unlimited LTE data to all of its postpaid "Simple Choice" customers.
Ericsson expects average smartphone data usage in North America to grow nearly six-fold in the next six years, jumping from 3.8 GB per month in 2015 to 22 GB per month by the end of 2021. That growth will be driven by an increasing usage of streaming video as well as the advent of 5G networks. There will be 150 million 5G subscriptions globally by the end of 2021, according to a new report from the Swedish network vendor.
LOS ANGELES-- T-Mobile US executives here on the sidelines of the carrier's latest Uncarrier announcement explained that the operator's new Binge On service makes use of video optimization strategies that will effectively reduce the weight of video on T-Mobile's network, thus allowing the carrier to offer video streaming to all its Simple Choice customers for no extra cost.
LOS ANGELES-- T-Mobile US at its Uncarrier X event here announced Binge On, its new offering to provide video streaming from select online video providers at no extra charge to all its customers who subscribe to 3 GB or higher data plans. Much like its Music Freedom announcement, T-Mobile said that it currently supports free video streaming from 24 video providers, and that it would add more providers in the future based on customer and provider demand.
AT&T Mobility is partnering with data monetization firm Aquto on a new program that offers customers the ability to get free mobile data if they look at advertising and surveys from marketers and in some cases, by buying products.
Verizon Wireless is going to run out of spectrum over the next few years but could get a lifeline if it strikes a spectrum leasing agreement with Dish Network, according to a report from analysts at New Street Research.
T-Mobile US is bringing back a popular promotion it launched this past summer that gives customers unlimited voice, texting and 10 GB of data per line for a total cost of $120 per month for four lines.
Verizon Wireless introduced new prepaid mobile data plans for tablets, mobile hotspots and other data-only devices that are slightly more expensive than some of its Tier 1 competitors, though in some cases the plans aren't directly comparable.
Verizon Wireless will increase the price of its unlimited data plans by $20 per month for the customers who still have grandfathered unlimited plans starting in November. The price increase, which will affect a tiny percentage of Verizon customers, could be designed to get subscribers to switch to newer usage-based shared data plans, which might actually be cheaper in some cases, depending on the customer's usage.
The Go90 initiative will rise or fall on the strength of the video content it delivers, and almost nothing else matters. Verizon will surely spend a lot to market the service, but it will be useless to advertisers if no one tunes in.