Sprint has made a lot of news recently about plans to expand its distribution and even bring phones directly to customers. It's all part of an effort to retain the company's customer base and drum up more sales in the hopes of growing net subscriber additions. However, unless Sprint clarifies its brand message and improves its 2.5 GHz LTE network, I fear it will not amount to much.
Fresh off its deal to co-brand more than 1,400 stores with RadioShack, Sprint is seeking to shake up mobile retailing with a program to travel or customers' homes, offices or other convenient locations to set up their new phones.
Sprint is wasting no time expanding its retail presence via a partnership with the newly restructured RadioShack. Sprint said that tomorrow it will more than double its company-owned retail footprint by opening 1,435 Sprint/RadioShack stores.
Sprint will take on a prominent role in the rebranding of the new, slimmed-down RadioShack as the retailer prepares to exit bankruptcy protection.
RadioShack won approval from a U.S. bankruptcy court to stay in business and co-brand around 1,740 of its stores with Sprint. The deal, a last-minute reprieve for the troubled retailer, will also significantly benefit Sprint, which stands to more than double its retail presence as a result.
RadioShack may soon go into bankruptcy protection--a move that could mark the end of its existence as a national retail chain. And the company is considering selling half its store leases to Sprint and shutting down its remaining stores, according to a Bloomberg report.
Struggling mobile and electronics retailer RadioShack is negotiating a deal to sell to Sprint the leases to some of its stores. RadioShack is reportedly on the verge of filing for bankruptcy protection.
AT&T Mobility is hoping to hit another home run by becoming the exclusive operator to offer Amazon's new smartphone, which is expected to make its debut tomorrow. According to the Wall Street Journal, which cited sources familiar with the plans, AT&T will extend its existing relationship with Amazon, in which it provides cellular connectivity for Amazon's Kindle e-reader and tablets, to the smartphone.
Amazon's is poised to introduce its first smartphone at an event on June 18, according to various reports, but a big question hanging over the launch is: why? A report in the New York Times speculates that the real reason the retailing giant wants to get into the smartphone business is to remove friction from the retail experience, or to "close any remaining gap between the impulse to buy and the completed act."
Qualcomm is spinning off the unit that houses its Gimbal geolocation beacon technology into a separate company just a few months after it started selling the beacons commercially. The technology behind Gimbal is both a competitor to Apple's iBeacon technology but also compatible with it.