AT&T Mobility's new "Mobile Share Value" plans, especially for no-contract customers seeking an unsubsidized phone, will likely cut into AT&T's average revenue per user but could help the company win back some market share, according to financial analysts.
AT&T Mobility tweaked the pricing of its Mobile Share shared data plans for contract customers, and also introduced new "Mobile Share Value" shared data plans that are less expensive and are targeted at no-contract customers. The actions are likely a response to the success rival T-Mobile US has enjoyed this year since removing handset subsidy costs and two-year contracts from its pricing plans.
AT&T reported stronger subscriber growth and posted record smartphone sales in the third quarter. The company is plowing ahead with its LTE network deployment and thinks its network strength will insulate it from intensifying competition in the market.
AT&T Mobility confirmed it will make all of its new customers sign up for its Mobile Share shared data plans, in effect doing away with its traditional voice and data plans.
U.S. Cellular's forthcoming shared data plans will largely look similar to plans offered by larger carriers such as Verizon Wireless and AT&T Mobility, according to an Engadget report.
AT&T Mobility is offering less expensive options in its Mobile Share shared data plans in an effort to boost adoption of the plans.
The shared data plans instituted last year by Verizon Wireless and AT&T Mobility have performed well for the carriers and will continue to gain steam in terms of adoption in the months ahead, according to new research from Chetan Sharma Consulting.
AT&T Mobility has begun enabling Apple's FaceTime video chatting service over its cellular network for customers who have an LTE-capable iPhone 5 and an unlimited data plan, according to an AT&T spokesman.
In the next few years, there will be the beginning of a price war in the family shared data plan market between U.S. carriers. To stay ahead, we are likely to see the carriers embrace truly flexible and affordable shared data plans in the U.S for smartphones, tablets and next-gen connected devices alike.
AT&T Mobility announced new pricing options for business users on its shared data plans, giving enterprise customers access to larger buckets of data. The action is a response to similar pricing moves for business users by Verizon Wireless, Sprint Nextel and T-Mobile USA.