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Mobile Video

Latest Headlines

Latest Headlines

Verizon's ad-supported OTT pricing may signal new business models to come

Telecom giant Verizon Communications completed its $4.4 billion deal to acquire AOL, meaning that with video delivery and an owned-and-operated programmatic advertising platform in place, it's now poised to launch its over-the-top streaming service for Verizon Wireless customers. But can Verizon's ad-supported, subsidized data model compete with the bevy of OTT providers jumping into the space?

Ericsson backs away from expectation of 50B connected devices by 2020, now sees 26B

Since late 2009, Ericsson's vision of what it calls the "Networked Society" has included a key prediction: that by 2020 there will be 50 billion connected devices around the world. Now, Ericsson is backing off of that claim, and thinks there will be around half that many connected devices in five years.

Report: U.S. consumers swallowed 2.5 GB/month of cellular data in Q1 on average

U.S. consumers on average chewed through around 2.5 GB of cellular data per month in the first quarter, according to industry analyst Chetan Sharma, up from an average of 2 GB per month at the end of 2014.

With AOL purchase, Verizon now competes against Google, Facebook in ad-tech arms race

Verizon Communications' $4.4 billion purchase of AOL will mean the telecommunications giant is no longer just competing directly against the likes of AT&T. The deal is all about advertising technology, or ad-tech, and with it Verizon will now be competing against Google, Facebook and others in the digital ad market, especially in video. If Verizon can develop content for its OTT venture, it now has the tools to make money off of that using AOL.

Analysts: Verizon's AOL deal could help OTT video biz, but might not aid wireless

Verizon Communications' $4.4 billion acquisition of AOL and its advertising technology could improve the carrier's forthcoming mobile-first, over-the-top video business, but it is a risky bet in a still-developing market, according to financial analysts. The analysts see some potential benefits to the deal--but lots of reasons to doubt that it will materially improve Verizon's overall position in the market, especially in wireless.

Verizon's Stratton: Our primary focus with AOL purchase is mobile-first video

AOL's advertising platform was the primary target behind Verizon Communications' $4.4 billion purchase of AOL today--but the company's bigger aspirations are to deliver a mobile-first video experience targeted at millennials.

Verizon snaps up AOL for $4.4B, locking in mobile video, advertising tech

Wondering how far Verizon will go to build an online video empire focusing on its wireless division? Wonder no more: The carrier is buying AOL for $4.4 billion in an all-cash deal that will give Verizon access to the Web company's video and programmatic advertising technologies.

Verizon to acquire AOL for $4.4B

Verizon Communications said it will purchase AOL for $50 per share, or approximately $4.4 billion. The acquisition will give Verizon a jump-start in the online advertising and video market by giving the telecom heavyweight access to AOL's technology and video content.

Sling TV CEO Lynch dishes on how programmers embraced mobile TV viewing

In a conversation with  FierceCable, Sling TV CEO Roger Lynch discussed how Dish Network made the transition to IP-based video delivery, the potential for advertising via over-the-top services like Sling TV, changing views around programming, and more. Hot Seat

Wireless providers make OTT strategy key to future profitability, report says

Despite ongoing concerns about the amount of bandwidth that over-the-top video is taking up on wireless networks, the popularity of the medium means that carriers, including AT&T, T-Mobile US and Verizon, are making wireless OTT a "key pillar" of their future plans, a Wells Fargo analyst research note says.