Verizon's Go90 mobile video application launched late last week and is reportedly being abetted by an $80 million marketing campaign to get the word out and drum up users, especially among its prized millennial demographic. However, Go90 dropped in app-tracking company App Annie's rankings of apps in Apple's App Store after its debut.
According to app-tracking company App Annie, Verizon's Go90 mobile video service landed at No. 14 in the "entertainment" category of Apple's U.S. App Store in its first 24 hours of availability, behind the likes of Netflix (No. 1), Hulu (#2), Kylie Jenner Official App (#8), Recolor- Coloring Book For Adults (#9) and Triller- Music Video Maker (#13). However, the app did end up ahead of Comcast's XFINITY TV Go (#19) and HBO NOW (#28).
Samsung announced it will discontinue its Milk Video mobile service in November. The service launched around a year ago offering short video clips to Samsung smartphone users.
AT&T CFO John Stephens said the carrier expects the number of its wireless customers using its Next equipment installment plans to continue increasing, which should drive up how much money the company gets every month from customers, even if AT&T is getting less service revenue than before.
FierceOnlineVideo takes a look at how over-the-top video viewers are watching, accessing and talking about the content they're seeing, drawing on numbers from the second quarter from some of the top audience measurement firms including Nielsen, comScore and Rentrak. Special report
Now that AT&T's deal with DirecTV is done and the company is moving to bundle wireless service with a national video offering, financial and industry analysts are divided over whether or not AT&Ts wireless business will see any material benefit from doing so.
T-Mobile US exceeded Wall Street's expectation in terms of its revenue and earnings in the second quarter, and analysts think it has enough momentum to carry it through the end of 2015. However, the same analysts also have questions about whether T-Mobile needs to diversify its business in the next few years and if it will merge with another company.
If it seems as if the latest buzzword in the OTT dictionary is personalization, that's because this aspect of content discovery is fast becoming an important component of providers' search and recommendation platforms. As consumer demand for content continues to grow, and as both traditional operators and new OTT entrants look to stand out in the IP video market, personalization of content is now a driving concern. Special report.
LTE networks will become more ubiquitous and popular in the years ahead, with the number of LTE subscriptions ballooning from around 210 million this year to around 387 million in 2020, according to a new report from research firm Strategy Analytics.
Sprint quickly dropped a throttling limit on its new "All-In" data plans that limited streaming video to speeds of 600 Kbps after customers loudly complained about the policy.