Verizon waded further into sponsored content, issuing an update to its Go90 app this week that enables Verizon's postpaid users to stream content through the app on the carrier's LTE network without incurring additional data charges. Other Go90 activity such as browsing, downloading, clipping and sharing content will continue to incur data charges.
AT&T is quietly building a mobile advertising business alongside the cross-platform video services it is working on via its acquisition of DirecTV, according to analysts at Wells Fargo Securities. Further, AT&T is also considering a mobile-only video service.
Smart devices, demand for mobile video, the continued growth of 4G networks and an ever-increasing number of wireless users will drive an 800 percent increase in mobile data traffic during the next five years, according to Cisco's latest forecast.
AT&T is shaking up its front office as it continues to work to leverage its acquisition of DirecTV, according to Cnet. Longtime mobile chief Ralph de la Vega was appointed AT&T's vice chairman and placed in charge of its business and international units, while John Stankey was named CEO of the AT&T entertainment group, taking the reins of the company's mobile division in addition to overseeing its DirecTV, Internet and TV businesses.
T-Mobile's Binge On program is taking flak from critics who oppose it on net neutrality grounds, but the service seems to be gaining fans in a big way.
AT&T posted mixed quarterly results, adding 2.8 million new connections but seeing a drop in wireless revenue year-over-year.
Spotify will begin rolling out its mobile video service to this week, jumping into an increasingly crowded market.
AT&T's new unlimited data service plan is likely to attract customers to both its wireless and DirecTV businesses, Moody's analysts said in a research note, but it may also hinder long-term growth of mobile data revenues.
T-Mobile CEO John Legere fired back at critics of Binge On, calling them "jerks" who may be using the hot-button net neutrality issue to garner headlines for themselves.
Verizon is preparing to launch a premium version of its Go90 offering that will enable users to view content without incurring data charges, Investors.com reported, citing a note from a Barclays analyst.