LTE Broadcast has potential, but I think it will be at least a few years before it takes off commercially. Even then, it's not clear how it will be monetized. For now LTE Broadcast is more about hype than reality.
Mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks, according to the Citrix Mobile Analytics Report for the second half of 2014.
Apple's iOS-based smartphones dominate video viewing, representing 60 percent of mobile video views in the United States alone, a new report says. But Android-based smartphones hold sway for video viewers in Latin America, at 53 percent.
AT&T announced a new, $500 million joint venture with The Chernin Group, a Hollywood production company for TV shows and movies, to target the over-the-top online video space--and AT&T specifically mentioned mobile as a key element in its efforts to expand into OTT online video.
Verizon Wireless could potentially tap new business models thanks to LTE Multicast technology, though it will take a few years for customers to take advantage of it on a widespread basis, according to a top Verizon executive.
Verizon Communications' new product development group will focus on combining the company's wireless and wireline assets in areas including video and security, according to Verizon Communications CEO Lowell McAdam.
LTE Broadcast was much in conversation at this year's broadcasting convension, IBC. So far Verizon Wireless and Telstra have publicly committed to the technology to varying degrees, and some in the industry are saying that the technology has more chance of succeeding where others failed.
One key part of Verizon Wireless' $3.9 billion purchase of 20 MHz of nationwide AWS spectrum from a group of cable companies (Comcast, Time Warner Cable, Bright House Networks and Cox Communications) last year was a joint technology venture with the companies, formally known as the "Joint Operating Entity." The joint venture was designed to develop technology to better integrate wireline and wireless products and services. However, it's still unclear what the joint venture is actually working on.
Regional carrier C Spire Wireless launched new unlimited plans for individual customers and focused on the option to let customers buy "online video passes" to watch streaming video from their devices when they want to do so.
Mobile data traffic will continue to grow significantly in the coming years, and will mainly be driven by increased video usage, according to the new edition of Ericsson's "Mobility Report. "