U.S. consumers on average chewed through around 2.5 GB of cellular data per month in the first quarter, according to industry analyst Chetan Sharma, up from an average of 2 GB per month at the end of 2014.
Verizon Communications' $4.4 billion purchase of AOL will mean the telecommunications giant is no longer just competing directly against the likes of AT&T. The deal is all about advertising technology, or ad-tech, and with it Verizon will now be competing against Google, Facebook and others in the digital ad market, especially in video. If Verizon can develop content for its OTT venture, it now has the tools to make money off of that using AOL.
Verizon Communications' $4.4 billion acquisition of AOL and its advertising technology could improve the carrier's forthcoming mobile-first, over-the-top video business, but it is a risky bet in a still-developing market, according to financial analysts. The analysts see some potential benefits to the deal--but lots of reasons to doubt that it will materially improve Verizon's overall position in the market, especially in wireless.
AOL's advertising platform was the primary target behind Verizon Communications' $4.4 billion purchase of AOL today--but the company's bigger aspirations are to deliver a mobile-first video experience targeted at millennials.
Wondering how far Verizon will go to build an online video empire focusing on its wireless division? Wonder no more: The carrier is buying AOL for $4.4 billion in an all-cash deal that will give Verizon access to the Web company's video and programmatic advertising technologies.
Verizon Communications said it will purchase AOL for $50 per share, or approximately $4.4 billion. The acquisition will give Verizon a jump-start in the online advertising and video market by giving the telecom heavyweight access to AOL's technology and video content.
In a conversation with FierceCable, Sling TV CEO Roger Lynch discussed how Dish Network made the transition to IP-based video delivery, the potential for advertising via over-the-top services like Sling TV, changing views around programming, and more. Hot Seat
Despite ongoing concerns about the amount of bandwidth that over-the-top video is taking up on wireless networks, the popularity of the medium means that carriers, including AT&T, T-Mobile US and Verizon, are making wireless OTT a "key pillar" of their future plans, a Wells Fargo analyst research note says.
While there is a legitimate concern that LTE Broadcast content will be given a higher quality of service than regular, over-the-top video content, I don't think the situation will violate net neutrality. In fact, based on conversations I have had this week with experts at vendors that specialize in LTE Broadcast (and, admittedly, are proponents of the technology), carriers' use of it is likely to benefit customers, even those who are not taking advantage of it.
Facebook and its Instagram photo service, Google's YouTube, Netflix and Snapchat make up 61 percent of U.S. mobile application data traffic, according to a new report from network vendor Ericsson. The phenomenon is similar in other developed markets, the report found.