Sprint has been talking about the unique benefits of its 2.5 GHz spectrum for years--first when its partner Clearwire owned it, and then after Sprint bought Clearwire. They're still talking about how it's a differentiator. Yet unless and until Sprint fully takes advantage of that spectrum, I don't see it making meaningful market share gains or standing out from its competitors.
Sprint plans to significantly expand its LTE network by adding potentially up to 20,000 cell sites and repurposing existing sites, according a source. These plans are much more extensive than those reported by Sprint blog S4GRU, which said Sprint is planning to add 9,000 cell sites to its network.
Sprint reported a wider loss and slightly less revenue than analysts had expected, and the carrier said it plans to cut another 2,000 jobs. However, the carrier said that its recent pricing overhaul has generated interest, and that its results during September indicate it is beginning to reverse years of subscriber losses.
Sprint indicated it is cutting more jobs as it seeks to slim down and become more efficient amid intensifying competition. Sprint did not say how many jobs it is planning to cut, but the cuts come on top of at least 1,400 the company made earlier this year.
Sprint CEO Dan Hesse said the carrier is testing a variety of new pricing options, including plans that could spur more customers to pay for devices through equipment installment plans.
Sprint CEO Dan Hesse confirmed on the company's second-quarter earnings conference call that the carrier is trialing new rates plans in certain markets to determine if it should introduce more competitive pricing nationwide.
Sprint is likely going to report brutal subscriber losses in the second quarter, according to financial analysts. That will be largely the result of Sprint's 3G CDMA network upgrade, which has temporarily resulted in degraded service as the carrier works to improve coverage, call quality and network speeds. In response, the analysts said, Sprint will likely cut prices in the near term to remain competitive.
Sprint will need to roll out an additional 30,000-40,000 transmission sites if the carrier wants its 2.5 GHz TD-LTE network to reach coverage parity with its 1.9 GHz networks, according to the head of American Tower.
Sprint is bringing its new "America's Newest Network" advertising campaign to major markets including Boston, Chicago, Houston, Los Angeles and elsewhere, and is touting "faster speeds, better call quality and fewer dropped calls" in an effort to generate interest in its newly overhauled CDMA network and its growing LTE network.
In 2013 Sprint CEO Dan Hesse had probably his busiest year at the helm of the carrier since he came on board in late 2007, and the company handsomely rewarded him for his efforts. Hesse scored a total compensation package of $49 million in 2013, according to a filing with the Securities and Exchange Commission. That figure is far above Hesse's 2012 compensation and made him easily the highest-paid executive in the wireless industry last year.