T-Mobile US is taking on Verizon Wireless in terms of advertising and an LTE network expansion, arguing that Verizon's ads on network coverage are misleading. The carrier is making that claim in connection with a major LTE network coverage push of its own.
T-Mobile US said it will upgrade its 2G EDGE network to LTE almost completely by the middle of 2015 as part of a wider effort to expand its LTE coverage footprint. However, it's unclear exactly how many T-Mobile subscribers will be upgraded from 2G EDGE to LTE, and what the effort will cost.
T-Mobile US' decision to raise pricing by $10 per month on its unlimited smartphone data plans was needed to monetize increasing data traffic and get back a return on improving its network, according to T-Mobile CFO Braxton Carter.
T-Mobile US CTO Neville Ray pushed back hard against a recent report from network testing firm RootMetrics that placed T-Mobile last in overall network performance and reliability and third in speed.
LAS VEGAS--T-Mobile US CEO John Legere didn't outright deny rumors of a potential deal with Sprint, but he also seemed to throw cold water on the idea by insisting that the T-Mobile brand is going to be around for the long haul and also by disparaging Sprint and its network.
T-Mobile US rolled to another strong quarter of subscriber growth in the third quarter, making good on executives' promises that the carrier would continue the momentum generated by its new no-contract plans, handset upgrade program and aggressive new style.
T-Mobile US CMO Mike Sievert said that the No. 4 carrier targets rival AT&T Mobility the most in its advertising because, he claimed, AT&T has the largest pool of dissatisfied customers.
T-Mobile US brand MetroPCS will start selling GSM phones that work on T-Mobile's network as soon as June 12, according to a PhoneArena report.
T-Mobile US plans to significantly expand the footprint where its MetroPCS brand offers service--by around 100 million POPs over the next six quarters--as it continues to modernize its network and integrate MetroPCS customers following the merger between the two companies that closed earlier this month.
T-Mobile USA will launch its first LTE market in Las Vegas any day now. The operator originally planned to launch LTE in Las Vegas last week during the 2013 Consumer Electronics Show but that plan was delayed due to some last-minute tweaks that were needed on a few cell sites.