Locked in a media war with a bearish analyst, ESPN is promoting revised data from Nielsen indicating that cord-cutting wasn't nearly as bad last year as earlier reported.
Sprint said it has doubled the number of markets in which it offers "LTE Plus" and cited recent Nielsen data indicating its network is faster than those of Verizon, AT&T and T-Mobile. And the beleaguered carrier criticized some other network-measurement methods used by its competitors.
Facing a growing demand from the advertising and television industries for more reliable measurement of streaming media, Nielsen is partnering up with Facebook to morph its current Twitter TV Ratings into a new metric it has dubbed "Social Content Ratings," The New York Times reports.
In television's most disrupted hour, pay-TV operators are in a prime position to not only control the broadband infrastructure that will transport the video of the future, but also to facilitate the advanced advertising schemes that will support it.
Generating perhaps what is the first piece of notable data since Nielsen agreed to measure audience usage on Roku in April, the research company found that 27 percent of viewing on the OTT platform is done by more than one audience member.
As the media and entertainment industry changes around them, traditional broadcasters are getting more flexible about how they manage TV series and increasingly relying on metrics beyond traditional Nielsen ratings to determine whether a show gets the axe. Those changes are reflected in the first wave of cancellations for the fall season, the New York Times reports.
There is very little hard data on the brave new world of disrupted video delivery and consumption. But the good news is that the major audience research companies-- Nielsen, comScore and Rentrak-- are now publishing some insights on video use through research into associated social media habits.
The third-quarter earnings season is starting to wind down, and major audience measurement firms including Nielsen, comScore and Rentrak considered the impact of social media on content ratings. FierceOnlineVideo monitored reports from these three firms, grabbing a weekly snapshot from each. Special report
As we complete the third full quarter in which major audience measurement firms including Nielsen, comScore and Rentrak considered the impact of social media on content ratings, it's interesting to see how that engagement is shaping the entertainment landscape.
Social media may boost TV shows that score weak on traditional TV ratings. A new study by Engagement Labs that measures social data for online and offline conversations (word of mouth), found that series on Fox, ABC, NBC and other broadcast networks that have middling to low traditional TV ratings do well in terms of engagement scores.