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Nielsen

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Latest Headlines

Nielsen: Digital video use up dramatically in all age groups, linear TV use trending down

The migration of consumer TV viewing habits seems to be approaching a tipping point, with Nielsen reporting dramatic rises in Internet and mobile video usage at a time when linear TV consumption is trending slightly down.

Broadcast-only households jump 4%, Nielsen stats show

Despite reports to the contrary, the broadcast television audience may be keeping over-the-air viewing alive and well, a study from Nielsen suggests. Broadcast-only households grew 4 percent year-over-year in the first quarter of 2014.

Nielsen: Consumers are spending 65% more time in apps than two years ago

Consumers are spending 65 percent more time using mobile apps than they were two years ago, according to data recently released by Nielsen. The company's report was based on data gathered through its on-device software, Mobile NetView 3.0, from more than 5,000 panelists using iOS and Android who were 18 years old or older.

Nielsen: 'Breaking Bad' tweets set season record

AMC's Breaking Bad broke best when it came to tweets recorded by Nielsen Social during the TV season from Sept. 1, 2013 to May 25, 2014.

Unbundling cable won't save consumers money

New York Times columnist Josh Barro explains why consumers will probably not save money if they are allowed to unbundle their cable TV packages. Consumers may only have to take the channels they want, but they'll pay more for them.

Nielsen: TV is still leading in viewership

There's a lot of noise about viewers moving away from traditional TVs in favor of the Web or an app on their mobile devices, but new research from Nielsen found folks still like watching programming on their old-fashioned TV sets, spending an average of 55.5 hours watching traditional TV. That compares to nearly 15 hours on time-shifted TV; 34 hours using the mobile Web or an app on a smartphone; and about 28 hours via the Internet on a computer. The data comes from Nielsen's Cross Platform Report based on third-quarter 2013 data.

Nielsen: People watch just 17 of 189 available channels

While the 500-channel universe predicted by John Malone more than two decades ago is still in the distance, Americans now have access to 189 TV channels to watch on average. And they watch about 17 of them on a regular basis, the latest research from Nielsen's Advertising and Audience's Report said.

Can online video advertising outpace TV ads? Skeptics sound off

A financial analyst is pouring water on recent studies that say online video advertising will overtake TV ads within the next few years. Television still has much greater reach than online video, with 115.6 million TV homes in the United States, and isn't likely to end its reign anytime soon.

Nielsen: 70% of U.S. consumers have heard of wearables, but might not bite because of price

Wearable computing is still a nascent industry, although Google, Samsung Electronics and others are doing their best to hurry it along. According to a new report form research firm Nielsen, most U.S. consumers are aware of such devices but might not buy them en masse because they are too expensive.

Broadcasters convince Nielsen to withhold broadband-only subs from ratings sample

Nielsen reversed its decision to include viewers who rely solely on broadband Internet connections to consume video in its ratings sample, in a victory for the National Association of Broadcasters and the local TV stations that it represents.