Media bosses want Nielsen to measure their online audiences sooner rather than later: That was the thrust of a round-up of recent media executive comments made to investors from Bloomberg.
Nielsen said Tuesday that it will include homes that can only receive video programming through a broadband Internet connection in its 2014 estimate of the U.S. TV household universe, which will expand by 1.2 percent to 115.6 million.
Years ago, soon after I began writing about the TV business, I investigated how I could find one of the households that Nielsen uses to generate its ratings reports. I never found a Nielsen household, but this February, the next best thing happened: A Nielsen representative called me and asked if I'd be willing to participate in a ratings survey.
Challenging comScore in the online video ratings business, Nielsen said Tuesday that it will test measurements of TV shows that are viewed online through a pilot program that includes Discovery Communications, A&E Networks, ABC, AOL, CBS, NBC, Fox, Univision and The CW.
Social TV app provider Viggle said it is commissioning Nielsen to conduct two studies aimed at tracking how second-screen apps on smartphones and tablets impact the viewing of TV programming and advertising.
Twitter wants to be more than a platform for 140-word messages and is reportedly seeking partnerships with television networks to acquire high-quality video and advertising. The deals would reportedly allow Twitter to sell advertising to accompany the video content and split the revenue with the networks. Video seems to be something that would appeal to Twitter users, who apparently chat a lot about their TV watching experiences.
It's not quite a la carte, the so-called Holy Grail of subscription TV, but what Verizon is proposing for its FiOS TV service comes close to breaking the logjam of bundled channels currently clogging pay TV lineups. Call it "faux a la carte."
Verizon is beginning to pitch cable networks the idea of paying license fees based on how many FiOS TV subscribers actually watch their programming, The Wall Street Journal reported.
There are more than 5 million zero-TV households in which consumers don't subscribe to a pay TV service and don't watch over-the-air television, Nielsen's Fourth Quarter 2012 Cross-Platform Report said, compared to just over 2 million Americans who took this route in 2007.
The Walt Disney Co. said it will use Nielsen Online Campaign Ratings to manage demographic guarantees for online ad campaigns for its ABC, ABC Family and ESPN business units.