Research company Nielsen will begin measuring the audiences of major SVOD services like Netflix and Amazon, providing programmers insight into how much their content is being streamed for the first time.
Madison Square Garden Company has announced the hiring of former Nielsen executive Scott Henry as executive VP and chief technology officer.
Further upping the ante in the race to measure TV audiences, Nielsen has announced a partnership with Adobe to create a new cross-platform tool for tallying online TV and other digital content, slated for release in 2015.
Rentrak has secured a new patent on a set-top box technology that lets the device know when a TV set is turned on and off.
The battle for TV ratings supremacy between long-dominant Nielsen and insurgent Rentrak has heated to a boil, with the incumbent taking shots at its fast-emerging rival as Nielsen handled an embarrassing, poorly timed PR crisis brought on by a software glitch.
Taking a major step forward in its bid to challenge Nielsen in the business of TV audience measurement, Rentrak has acquired the Kantar business unit from advertising conglomerate WPP for $98 million in common stock.
The migration of consumer TV viewing habits seems to be approaching a tipping point, with Nielsen reporting dramatic rises in Internet and mobile video usage at a time when linear TV consumption is trending slightly down.
Despite reports to the contrary, the broadcast television audience may be keeping over-the-air viewing alive and well, a study from Nielsen suggests. Broadcast-only households grew 4 percent year-over-year in the first quarter of 2014.
Consumers are spending 65 percent more time using mobile apps than they were two years ago, according to data recently released by Nielsen. The company's report was based on data gathered through its on-device software, Mobile NetView 3.0, from more than 5,000 panelists using iOS and Android who were 18 years old or older.
AMC's Breaking Bad broke best when it came to tweets recorded by Nielsen Social during the TV season from Sept. 1, 2013 to May 25, 2014.