Nokia is expected to unveil a new Lumia smartphone on Thursday that will feature a 41-megapixel camera that the company is hoping will help it distinguish its products from those of its competitors. According to Reuters, the company is hoping the high-powered camera will help make up for its weakness in the app marketplace.
Rumours are rife that Nokia will unveil a new Lumia smartphone with a 41-megapixel camera on Thursday, with reports speculating that the new Windows Phone-based device will be called the Lumia 1020. However, analysts are sceptical that the advanced camera will give Nokia a real edge over rivals.
Nokia plans to be unveil a new marketing campaign that positions the former industry leader as a "challenger" in the market. In an interview with AdAge, Nokia's Chief Marketing Officer Tuula Rytila hinted that the company will have bolder creative with a goal of reigniting the Nokia brand and bringing meaning, relevancy and emotion to the brand.
Huawei intends to spend more on research and development this year in a bid to win over clients from rivals such as Ericsson by offering more than just cheaper products, according to Huawei's head of R&D.
Nokia's $2.21 billion purchase of Siemens' 50 percent stake in their Nokia Siemens Networks joint venture is less than analysts had reportedly been expecting, leading many to conclude that Nokia got the share for a bargain. The questions multiply from there: Will owning the networks business inject enough strength into Nokia's balance sheet, and what will the long-term future of the business be?
While analysts have generally been positive about Nokia's purchase of Siemens' stake in Nokia Siemens Networks due to the improving performance of NSN and the opportunity for Nokia to benefit from operators' LTE network investments, the timing of the takeover raises some concerns about the impact of the investment on Nokia's bottom line.
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Nokia agreed to pay $2.21 billion to acquire Siemens' 50 percent stake in their infrastructure equipment venture Nokia Siemens Networks. The transaction is expected to close during the third quarter, at which time NSN will become a wholly owned subsidiary of Nokia.
Nokia will reportedly buy Siemens' stake in Nokia Siemens, the two companies' network gear joint venture. According to Bloomberg, which cited "three people familiar with the situation" the deal could be announced as soon as July 1.
Amid all the scrutiny on its high-end Lumia Windows Phone smartphones, Nokia is apparently providing a master lesson in how to make a profit from a basic mobile phone that costs only €15 ($20).