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NPD

Latest Headlines

Latest Headlines

Analysts: Less than half of consumers take advantage of connected TV capabilities

In a glass half full/half empty conundrum, a pair of analyst reports reached the conclusion that connected devices are making inroads into the consumer's home entertainment setup, but are not ubiquitous by any stretch of the imagination.

NPD: FiOS, U-verse subs spending more on VOD than Comcast, DirecTV, Dish Network customers

The average Verizon FiOS and AT&T U-verse TV subscriber spent $25.29 on video-on-demand movies in 2012, outspending cable and satellite TV subscribers, NPD Group said Monday.

Analysts: Apple grabs top U.S. handset spot in Q4

Apple climbed atop the U.S. handset heap in the fourth quarter of 2012, becoming the largest U.S. handset maker for the first time in a quarter, according to new data from Strategy Analytics.

NPD: Sprint's average monthly Android data traffic grows over 1 GB

Android smartphone users on Sprint Nextel have been steadily increasing their average monthly data usage since September, according to new statistics from NPD Connected Intelligence.  Special Report

NPD: Prepaid smartphone sales jump at Tier 2 carriers in Q3

The likes of MetroPCS and Sprint Nextel prepaid brands Boost Mobile and Virgin Mobile outhustled Tier 1 carriers in signing up prepaid smartphone customers in the third quarter, according to a new report from research firm NPD Group.

NPD: Verizon iPhone users consume 1.58 GB/month, almost double those of Sprint

New data from NPD Connected Intelligence shows that Verizon Wireless' iPhone users are the most prolific data downloaders among the nation's top four wireless carriers. The firm found that the iPhone customers of Verizon used an average of 1.58 GB of cellular data per month in September.

Regional operators uncertain about longevity of unlimited data

LAS VEGAS--The CEOs of some of the smaller U.S. wireless operators told attendees at the Competitive Carriers Association gathering here that unlimited data may not be sustainable for the long-term. But they added that the ingenuity and engineering prowess of the wireless industry should not be underestimated.

Unlimited unnecessary? NPD report finds average smartphone data use is below 2 GB

Unlimited data plans are enjoying something of a renaissance this week, with announcements of new unlimited plans from MetroPCS and T-Mobile USA. Yet a fresh report from research firm NPD Connected Intelligence suggests that such plans are not needed by most subscribers.

NPD: 40% of freemium gamers have made in-game payments

Four out of 10 consumers who have played an upgradable freemium game have made an in-app payment to extend or enhance the gameplay experience, according to a new report from market research firm NPD

Hold: Auto makers still test driving broadband connections in cars

Eddie Hold Cars and phones are usually a bad combination; I should know having just spent four hours avoiding half-crazed weekend drivers who seemed far more intent on their calls than...