Verizon and Hearst are expanding further into digital content and advertising with the joint acquisition of Complex Media, an online publisher that targets young males.
GigaMonster may look like the new 1 Gbps kid in town with a recent splash to bring service to Denver residences this spring, but the service provider is set on differentiating itself by providing a direct onramp to enable customers to consume as much over the top content as they want.
CenturyLink may be expanding its IPTV footprint throughout its territory, but it sees over-the-top video as a way to reduce ongoing deployment costs while reaching more of its customer base with video services.
Verizon recently introduced its Go90 mobile first video service, and FierceWireless has taken a deep dive into the many elements that made it become reality in its new feature, Inside the creation of Verizon's Go90.
CenturyLink's efforts to tighten the credit and collection policy on its broadband subscriber base may eventually enable it to reduce churn, but in the near-term it resulted in the telco losing about 37,000 customers.
The third-quarter earnings season is starting to wind down, and major audience measurement firms including Nielsen, comScore and Rentrak considered the impact of social media on content ratings. FierceOnlineVideo monitored reports from these three firms, grabbing a weekly snapshot from each. Special report
The Go90 initiative will rise or fall on the strength of the video content it delivers, and almost nothing else matters. Verizon will surely spend a lot to market the service, but it will be useless to advertisers if no one tunes in.
Verizon Wireless' Go90 over-the-top mobile video service wasn't a mobile-only service at the start of its life, but Verizon knew that's where it needed to focus its energy, according to Marni Walden, the company's EVP and president of product innovation and new business. Verizon also figured out along the way that if the carrier wanted to achieve massive mobile adoption across different operators, the service couldn't have the Verizon brand associated with it.
LAS VEGAS-- Verizon Wireless sent out private invitations to 5 million customers for its Go90 over-the-top mobile video service ahead of a nationwide launch later this month, according to a senior Verizon executive.
Verizon Wireless launched a trial version of its over-the-top mobile video service, called "Go90," aiming to lure millennials with short-form video and flex its digital advertising muscles.