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ott

Latest Headlines

Latest Headlines

Verizon's OTT mobile video service will support sponsored data

Verizon Wireless' forthcoming over-the-the-top mobile video service will support sponsored data, with advertisers subsidizing the cost of consumers' video consumption, according to a senior Verizon executive.

Verizon to focus on ad-based business model for OTT video offering

Verizon Wireless will employ an advertising-based model for its planned over-the-top mobile video service, which a top executive at the carrier predicted could become a multibillion-dollar business over time. And that's the major reason why Verizon Communications just spent $4.4 billion to buy AOL.

With AOL purchase, Verizon now competes against Google, Facebook in ad-tech arms race

Verizon Communications' $4.4 billion purchase of AOL will mean the telecommunications giant is no longer just competing directly against the likes of AT&T. The deal is all about advertising technology, or ad-tech, and with it Verizon will now be competing against Google, Facebook and others in the digital ad market, especially in video. If Verizon can develop content for its OTT venture, it now has the tools to make money off of that using AOL.

Analysts: Verizon's AOL deal could help OTT video biz, but might not aid wireless

Verizon Communications' $4.4 billion acquisition of AOL and its advertising technology could improve the carrier's forthcoming mobile-first, over-the-top video business, but it is a risky bet in a still-developing market, according to financial analysts. The analysts see some potential benefits to the deal--but lots of reasons to doubt that it will materially improve Verizon's overall position in the market, especially in wireless.

6 steps for monetizing next-gen pay-TV business models

There is no question that the rise in over-the-top video services is about to cause a major disruption in the traditional pay-TV industry. Sister publication FierceCable breaks down OTT's early impact on the market with six rules for monetizing next-gen pay-TV business models.  Feature

WhatsApp finally brings voice calling to Android app, iOS to follow soon

Facebook unit WhatsApp is finally launching voice calling service for its Android users. An updated version of the application is now available via Google Play and the company has promised to bring the feature to Apple's iOS shortly.

Skype co-founder backs Wire, a new messaging and media app aimed at Skype, WhatsApp

A Skype co-founder is backing a new mobile messaging and media sharing service called Wire meant to disrupt Skype and other popular messaging apps. Fully 11 years after Skype was founded and three years after Microsoft bought Skype, Janus Friis is trying to give his former company a run for its money with Wire.

Verizon will stay conservative in wireless pricing battles, analysts say

Verizon Wireless is going to continue to play a conservative game in terms of its pricing strategy and will not overreact to price cuts by rivals, according to a report from financial analysts who met with the carrier's top executives.

Pay-TV chases millennials with OTT services in media shakeup

The over-the-top era is fully coming into view in the pay-TV market. It is an emerging, slimmed-down, lower-cost, digitally focused set of alternatives that operators hope will bring a legion of millennial-generation pay-TV holdouts into the fold. Special report.

Rumor Mill: Google planning to test OTT mobile messaging app

Google is reportedly planning to use India as a testing ground for a new over-the-top mobile messaging app that will likely launch in 2015.