Verizon recently introduced its Go90 mobile first video service, and FierceWireless has taken a deep dive into the many elements that made it become reality in its new feature, Inside the creation of Verizon's Go90.
CenturyLink's efforts to tighten the credit and collection policy on its broadband subscriber base may eventually enable it to reduce churn, but in the near-term it resulted in the telco losing about 37,000 customers.
The third-quarter earnings season is starting to wind down, and major audience measurement firms including Nielsen, comScore and Rentrak considered the impact of social media on content ratings. FierceOnlineVideo monitored reports from these three firms, grabbing a weekly snapshot from each. Special report
The Go90 initiative will rise or fall on the strength of the video content it delivers, and almost nothing else matters. Verizon will surely spend a lot to market the service, but it will be useless to advertisers if no one tunes in.
Verizon Wireless' Go90 over-the-top mobile video service wasn't a mobile-only service at the start of its life, but Verizon knew that's where it needed to focus its energy, according to Marni Walden, the company's EVP and president of product innovation and new business. Verizon also figured out along the way that if the carrier wanted to achieve massive mobile adoption across different operators, the service couldn't have the Verizon brand associated with it.
LAS VEGAS-- Verizon Wireless sent out private invitations to 5 million customers for its Go90 over-the-top mobile video service ahead of a nationwide launch later this month, according to a senior Verizon executive.
Verizon Wireless launched a trial version of its over-the-top mobile video service, called "Go90," aiming to lure millennials with short-form video and flex its digital advertising muscles.
Verizon Wireless plans to launch its over-the-top mobile video service, rumored to be called "Go90," in the coming days, and will initially offer free shows aimed at young viewers, according to a Bloomberg report.
Now that AT&T's deal with DirecTV is done and the company is moving to bundle wireless service with a national video offering, financial and industry analysts are divided over whether or not AT&Ts wireless business will see any material benefit from doing so.
Verizon Wireless said that its subscribers will be able to access HBO Now, the offering from the premium TV network that lets customers access its content without a TV subscription. Verizon also said that HBO content, though not necessarily HBO Now, will be part of its over-the-the-top mobile video service, which is continuing to get fleshed out.