HTC executives sidled past the company's record-low profit for the first quarter and instead looked ahead to the future, predicting sales will rise almost two-thirds sequentially in the second quarter thanks to sales of the company's new flagship smartphone, the One.
HTC CEO Peter Chou laid much of the blame for the smartphone maker's woes in 2012 on the back of weak and poorly executed marketing. He said the company will revive its fortunes in 2013 by being more innovative, nimble and focused in its marketing efforts.
HTC named Benjamin Ho as its new CMO. The action comes as the Taiwanese smartphone maker looks to gain back its edge in the market and reverse declines in sales.
HTC CEO Peter Chou said that the Taiwanese smartphone maker is happy with the terms of the patent litigation settlement it inked with Apple earlier this month, and he called media speculation about the terms of the deal "outrageous."
HTC CEO Peter Chou admitted in an internal memo to staff that the company had slowed down due to burdensome bureaucracy, but said that with renewed focus it can regain its edge.
HTC posted a 45 percent year-over-year drop in July revenue and the company's falling stock price shaved more than $1 billion off its market capitalization during the past few days.
HTC said its net income in the second quarter fell 58 percent compared with the year-ago period due to weaker sales in Europe and patent battles in the United States.
HTC will remain focused on the mid-to-high end of the smartphone market despite its recent struggles, according to CEO Peter Chou.
As expected, HTC reported weak first-quarter results, but predicted that its second quarter would be better than the first as it begins selling its new One series of smartphones. Still, HTC CEO Peter
BARCELONA, Spain--Top executives from HTC and Nokia ( NYSE:NOK ) said they remained confident that Microsoft's ( NASDAQ:MSFT ) Windows Phone platform can achieve parity with Google's ( NASDAQ:GOOG )