T-Mobile US and Sprint's Boost Mobile prepaid brand are unveiling dueling sets of promotions aimed at the prepaid market just ahead of Memorial Day weekend and the unofficial start of summer.
A high-level AT&T executive said that the company is seeing momentum around its Cricket prepaid brand, which it took control of from Leap Communications in a $1.2 billion deal that closed in March 2014. According to John Stephens, senior executive vice president and CFO of AT&T, Cricket now has about 5 million subscribers.
AT&T Mobility is letting some of its GoPhone prepaid customers access the carrier's "Rollover Data" program. AT&T started offering rollover data to its customers on its Mobile Share Value shared data plans in late January.
T-Mobile US plans to shut off the legacy CDMA network of its MetroPCS prepaid brand on June 21, earlier than expected. The carrier still needs to shut down the CDMA network in three major markets.
AT&T Mobility's Cricket prepaid brand is making a handful of changes to its offerings and plans, including introducing a new device financing program and a new switching credit. The company is also eliminating a high-end promotional plan that had offered customers 20 GB of data for as low as $55 per month.
The two main disruptors in 2015 will be Sprint and T-Mobile, as they are specifically targeting AT&T and Verizon's postpaid bases. There may be shifts throughout the year and of course volatility is expected when the next iPhone version is introduced. For 2015 carrier competition remains healthy.
U.S. Cellular capped 2014 with a strong performance in the fourth quarter. The company managed to grow its postpaid customer base in 2014, the first time it has been able to do so since 2009.
T-Mobile US' GoSmart Mobile prepaid brand is refreshing its pricing and giving customers on its plans more data. Meanwhile, AT&T Mobility's Cricket prepaid brand is also adding more data to its plans, and U.S. Cellular lowered the price on its prepaid offerings.
Sprint's Boost Mobile prepaid brand is giving customers on its entry-level $35 plan an increase in data to 2.5 GB when they sign up for automatic payment.
Verizon Wireless and T-Mobile US' MetroPCS prepaid brand launched dueling new offers aimed at enticing prepaid customers to sign up and use more data. Verizon's new pricing comes a week after T-Mobile unveiled new prepaid plans under its "Simply Prepaid" brand starting at $40 per month.