As promised, Sprint said it is updating its approach to its Virgin Mobile prepaid brand by offering updated pricing options and discontinuing two sub-brands-- PayLo and Broadband2Go-- that were offered through Virgin.
PTel Mobile has quietly closed its doors after 15 years in business, according to its site.
T-Mobile launched a promotion offering customers half off a second smartphone when they buy one at full price. The deal is available to new and existing T-Mobile Simple Choice customers and applies to a variety of handsets including four Samsung Galaxy devices.
Sprint yesterday said that it is de-emphasizing its Virgin Mobile prepaid brand and may introduce a new strategy for the Virgin brand at some point in the future. The news highlights Sprint's continued struggles in the prepaid sector, mainly due to the successes that T-Mobile's MetroPCS prepaid brand and AT&T's Cricket Wireless prepaid brand have had in the market.
The new president of AT&T's Cricket prepaid business, John Dwyer, said the company plans to significantly expand its market reach by opening more exclusive, Cricket-branded retail outlets across the country. "We've got a very aggressive distribution strategy," he said.
The U.S. mobile market is more competitive than ever, but AT&T isn't focused strictly on net subscriber adds, AT&T executive Glenn Lurie said this morning.
Sprint is aiming to reduce churn by converting prepaid users into long-term postpaid subscribers, CFO Tarek Robbiati said today.
AT&T announced that Jennifer Van Buskirk will be replaced by John Dwyer as the new president of Cricket Wireless, the prepaid business that AT&T acquired from Leap Wireless early last year. Glenn Lurie, the president of AT&T's mobility business, said Van Buskirk would move to AT&T's Northeast Region as the president of that business, helping to sell AT&T's postpaid products and services in that area.
T-Mobile US is bringing some of the benefits of its postpaid service to its prepaid MetroPCS brand, including unlimited music streaming without the activity counting toward customers' data buckets, and a service that will optimize subscribers' video content to let them watch more video without incurring higher data usage. The announcement comes less than a week after T-Mobile unveiled Binge On, its new offering to provide video streaming from select online video providers at no extra charge to all its customers who subscribe to 3 GB or higher data plans.
AT&T plans to participate in next year's incentive auction of 600 MHz broadcast TV spectrum and would like to win a 2x10 MHz block of spectrum nationwide, but it is not willing to commit to how much it will bid, according to a senior AT&T executive.