Sprint's Boost Mobile prepaid brand is giving customers on its entry-level $35 plan an increase in data to 2.5 GB when they sign up for automatic payment.
Verizon Wireless and T-Mobile US' MetroPCS prepaid brand launched dueling new offers aimed at enticing prepaid customers to sign up and use more data. Verizon's new pricing comes a week after T-Mobile unveiled new prepaid plans under its "Simply Prepaid" brand starting at $40 per month.
Sprint is abandoning its Virgin Mobile Custom prepaid brand but is sticking with the ItsOn cloud technology behind that brand and its retail partnership with Walmart. Sprint launched Virgin Mobile Custom in August exclusively through Walmart but found that consumers were confused about their rate plans.
T-Mobile US launched new prepaid plans under its "Simply Prepaid" banner starting at $40 per month. The new plans come several months after T-Mobile launched the "Simply Prepaid" retail store concept to combine multiple prepaid brands under one umbrella.
T-Mobile US ended the year with a bang, adding 2.1 million total net wireless customers in the fourth quarter, capping a strong year of growth for the carrier. T-Mobile CEO John Legere has pledged to pass Sprint in subscribers to become the nation's No. 3 carrier largest carrier by subscribers in 2015.
Sprint's Boost Mobile prepaid brand said its promotional pricing--which offers customers more data than in previous plans--is now the carrier's permanent pricing. The carrier also launches a new Android smartphone from ZTE in addition to the previously announced Microsoft Lumia 635 Windows Phone device.
2014 is nearly at and end and it's the time of the year when there are countless year-end review articles and 2015 predictions. While there were many highlights of 2014, I choose to hone in on network and competition. Instead of predictions, my 2015 expectations have been laid out with technology paths and the previous year's events.
Looking to juice its prepaid subscriber numbers in the fourth quarter, Sprint is partnering with Best Buy to offer one month of free Sprint Prepaid service to customers who sign up for the offering in Best Buy stores.
Sprint's Boost Mobile prepaid brand and T-Mobile US' GoSmart Mobile prepaid unit are continuing the wireless industry's promotional spree of offering double their usual data allotments.
The third-quarter earnings season is coming to a close, so now it's time to see how the nation's top wireless carriers stacked up against each other in terms of key metrics. Jackdaw Research analyst Jan Dawson has assembled these slides that provide an in-depth look at how the largest carriers fared in the quarter.