AT&T CEO Randall Stephenson said that the model that has prevailed in the U.S. wireless industry for years of customers getting subsidized devices in exchange for signing two-year contracts is radically shifting.
Verizon Wireless reworked the pricing for its prepaid plans by reducing prices but also cutting the amount of data in the plans. The new prepaid plans come weeks after Verizon updated its shared data plans, changing the name of those plans from "Share Everything" to "More Everything" and increasing the data allotments for some plans.
Sprint prepaid brand Boost Mobile is launching a promotion for LTE customers that cuts the price of service down to $35 per month for the first six months. The price cut and promotion are the latest example of price cutting both at the Tier 1 carriers and their prepaid brands.
Sprint may be bringing back the Nextel brand to lure enterprise customers back into the fold, according to a TechCrunch report. The report, which cited an unnamed source familiar with the company's plans, also said that Sprint may merge its Boost Mobile and Virgin Mobile prepaid brands into a new brand dubbed "Sprint Freedom."
AT&T Mobility's prepaid brand Aio Wireless suffered a service outage Monday night but said that by Tuesday morning it had fixed the issue.
T-Mobile US prepaid unit MetroPCS expects to see benefits from AT&T Mobility's purchase of Leap Wireless and Leap's Cricket prepaid brand, according to a senior MetroPCS executive. If that notion seems paradoxical--a major competitor moving more aggressively into the prepaid market actually being a positive development--Tom Keys, executive vice president and COO of T-Mobile's MetroPCS unit, does not seem to think so.
AT&T Mobility's prepaid brand Aio Wireless is seeking to assuage customer concerns that their service will be disrupted once AT&T finalizes its purchase of Leap Wireless and Leap's Cricket prepaid brand.
T-Mobile US is offering new domestic data roaming and mobile hotspot services to customers who sign up for its prepaid Simple Choice plans without a credit check, the company confirmed to FierceWireless.
Low-cost AT&T Mobility MVNO Pure Talk USA is launching a rollover data component to some of its plans, similar to rollover voice minutes that have long been a hallmark of AT&T's service. However, the data allotments are far smaller than other MVNOs and large carriers.
Retailer Target confirmed it will team with T-Mobile US to launch a new prepaid wireless service dubbed "Brightspot" starting this weekend.