AT&T Mobility's Cricket prepaid brand is making a handful of changes to its offerings and plans, including introducing a new device financing program and a new switching credit. The company is also eliminating a high-end promotional plan that had offered customers 20 GB of data for as low as $55 per month.
The two main disruptors in 2015 will be Sprint and T-Mobile, as they are specifically targeting AT&T and Verizon's postpaid bases. There may be shifts throughout the year and of course volatility is expected when the next iPhone version is introduced. For 2015 carrier competition remains healthy.
U.S. Cellular capped 2014 with a strong performance in the fourth quarter. The company managed to grow its postpaid customer base in 2014, the first time it has been able to do so since 2009.
T-Mobile US' GoSmart Mobile prepaid brand is refreshing its pricing and giving customers on its plans more data. Meanwhile, AT&T Mobility's Cricket prepaid brand is also adding more data to its plans, and U.S. Cellular lowered the price on its prepaid offerings.
Sprint's Boost Mobile prepaid brand is giving customers on its entry-level $35 plan an increase in data to 2.5 GB when they sign up for automatic payment.
Verizon Wireless and T-Mobile US' MetroPCS prepaid brand launched dueling new offers aimed at enticing prepaid customers to sign up and use more data. Verizon's new pricing comes a week after T-Mobile unveiled new prepaid plans under its "Simply Prepaid" brand starting at $40 per month.
Sprint is abandoning its Virgin Mobile Custom prepaid brand but is sticking with the ItsOn cloud technology behind that brand and its retail partnership with Walmart. Sprint launched Virgin Mobile Custom in August exclusively through Walmart but found that consumers were confused about their rate plans.
T-Mobile US launched new prepaid plans under its "Simply Prepaid" banner starting at $40 per month. The new plans come several months after T-Mobile launched the "Simply Prepaid" retail store concept to combine multiple prepaid brands under one umbrella.
T-Mobile US ended the year with a bang, adding 2.1 million total net wireless customers in the fourth quarter, capping a strong year of growth for the carrier. T-Mobile CEO John Legere has pledged to pass Sprint in subscribers to become the nation's No. 3 carrier largest carrier by subscribers in 2015.
Sprint's Boost Mobile prepaid brand said its promotional pricing--which offers customers more data than in previous plans--is now the carrier's permanent pricing. The carrier also launches a new Android smartphone from ZTE in addition to the previously announced Microsoft Lumia 635 Windows Phone device.