Sprint's Boost Mobile prepaid brand and T-Mobile US' GoSmart Mobile prepaid unit are continuing the wireless industry's promotional spree of offering double their usual data allotments.
The third-quarter earnings season is coming to a close, so now it's time to see how the nation's top wireless carriers stacked up against each other in terms of key metrics. Jackdaw Research analyst Jan Dawson has assembled these slides that provide an in-depth look at how the largest carriers fared in the quarter.
Jackdaw Research analyst Jan Dawson has assembled these slides that provide an in-depth look at how Verizon, AT&T, Sprint and T-Mobile performed in the third quarter. Dawson also covers América Móvil's U.S. MVNO, TracFone Wireless, which is by far the nation's largest MVNO. Dawson's research covers relatively standard metrics including revenue growth and net adds, but also includes deep dives into prepaid vs. postpaid performance, subscriber acquisitions vs. losses, and net additions by device type.
Postpaid competition has been dominating mainstream and industry press headlines. Postpaid device and double data promotional moves by all rivals set the competitive tone as we enter the all-important fourth quarter. On Verizon's third-quarter 2014 earnings call, CFO Fran Shammo noted that the prepaid sector growth has slowed relative to previous years, and given entry price points are so close to postpaid, some of those subscribers are moving to postpaid.
T-Mobile US' MetroPCS prepaid brand is finally getting into the tablet market. The company is launching the Alcatel One Touch Pop 7 tablet for $149 (plus tax).
A T-Mobile US representative said that there is a "long list" of independent wireless dealers that have shown interest in signing up for the carrier's new Simply Prepaid retail store package. "To date, stores that have opted into the new initiative are seeing a significant increase in T-Mobile sales as compared to similarly located stores not in the program," a T-Mobile representative said in response to questions from FierceWireless.
LAS VEGAS--AT&T Mobility's Cricket prepaid brand is ramping up its retail presence and preparing to aggressively fight for customers, even if that means quickly making adjustments to its rate plans to respond to competitive pressures.
Sprint MVNO TextNow, a no-contract service from Waterloo, Ont.-based startup Enflick, announced the launch of its new prepaid brand Touch Mobile. Touch Mobile is aimed at expanding the company's services into the prepaid space via low-cost, Wi-Fi-first service plans and inexpensive handsets.
LAS VEGAS--AT&T Mobility's Cricket prepaid brand will start selling its service along with smartphones and accessories in more than 2,800 GameStop retail stores nationwide beginning in October.
T-Mobile US' MetroPCS brand is expanding into 10 new markets and is doubling the high-speed data allotments it gives to some of its customers.