AT&T Mobility's Cricket Wireless prepaid brand said that as of yesterday it is offering unlimited voice and SMS messaging to and from Mexico. Later this month it will also add those features for Canada.
U.S. Cellular continued its momentum of positive, if modest, subscriber growth in the second quarter, building on a strong end of 2014. The carrier is also on the cusp of implementing its first LTE roaming agreement.
AT&T Mobility added fewer postpaid customers in the second quarter than analysts were expecting and many fewer than it gained in the year-ago period. AT&T notched 410,000 postpaid subscribers in the quarter and the company relied heavily on connected cars and prepaid customers for subscriber growth in the second quarter.
T-Mobile US' MetroPCS customers are getting the benefits of seamless service in Mexico that T-Mobile has extended to its branded customers in Mexico and Canada. Analysts said the MetroPCS offer stands out because of its extension of data service to Mexico.
HTC is aiming to bounce back from a weak launch of its flagship One M9 smartphone by releasing a bevy of mid-range phones in its Desire lineup to U.S. carriers, especially prepaid ones. The hope is that by targeting phones that cost $200 or less without a contract at U.S. consumers, it can regain market share and mindshare while still emphasizing the software and design touches of the M9.
Sprint's recently announced promotion for its Boost Mobile prepaid brand to cut the bill in half of customers who switch from T-Mobile US' MetroPCS and AT&T Mobility's Cricket prepaid brands represents a "race to the bottom" in wireless pricing, according to MoffettNathanson analyst Craig Moffett.
T-Mobile US said that as of Friday, 190,000 customers on its MetroPCS prepaid brand still had phones connecting to MetroPCS' legacy network, which was turned off on Sunday as T-Mobile completed the final market shutdowns in Dallas, Miami and New York City.
Sprint's Boost Mobile prepaid brand is looking to steal customers from T-Mobile US' MetroPCS and AT&T Mobility's Cricket prepaid brand by offering via a promotion to cut those customers' service bills in half if they switch to Boost.
Sprint is giving its prepaid customers who sign up through its Sprint Prepaid brand at Best Buy rollover data that does not expire. Additionally, Sprint announced a new mobile TV service for its Boost Mobile prepaid brand.
T-Mobile US and Sprint's Boost Mobile prepaid brand are unveiling dueling sets of promotions aimed at the prepaid market just ahead of Memorial Day weekend and the unofficial start of summer.