A T-Mobile US representative said that there is a "long list" of independent wireless dealers that have shown interest in signing up for the carrier's new Simply Prepaid retail store package. "To date, stores that have opted into the new initiative are seeing a significant increase in T-Mobile sales as compared to similarly located stores not in the program," a T-Mobile representative said in response to questions from FierceWireless.
LAS VEGAS--AT&T Mobility's Cricket prepaid brand is ramping up its retail presence and preparing to aggressively fight for customers, even if that means quickly making adjustments to its rate plans to respond to competitive pressures.
Sprint MVNO TextNow, a no-contract service from Waterloo, Ont.-based startup Enflick, announced the launch of its new prepaid brand Touch Mobile. Touch Mobile is aimed at expanding the company's services into the prepaid space via low-cost, Wi-Fi-first service plans and inexpensive handsets.
LAS VEGAS--AT&T Mobility's Cricket prepaid brand will start selling its service along with smartphones and accessories in more than 2,800 GameStop retail stores nationwide beginning in October.
T-Mobile US' MetroPCS brand is expanding into 10 new markets and is doubling the high-speed data allotments it gives to some of its customers.
Sprint's prepaid brand Boost Mobile is launching a new promotion in which it is cutting the price and doubling the data allotments of its plans. The new prices come after Sprint introduced new shared data family plans and cheaper individual unlimited data plans on its primary Sprint brand.
AT&T Mobility's Cricket prepaid brand is showing T-Mobile US and its MetroPCS prepaid unit that two can play that game, and is offering T-Mobile and MetroPCS subscribers a $100 bill credit to switch over to Cricket.
T-Mobile US is planning to bring four of its prepaid brands under one heading called "Simply Prepaid," according to a description of the carrier's booth for CTIA's Super Mobility Week show next month.
T-Mobile US is launching new pay-as-you-go prepaid pricing that it says simplifies its offering. The changes, which go into effect Aug. 17, could help boost T-Mobile's momentum in the prepaid market.
Now that a deal between T-Mobile US and Sprint is dead, T-Mobile CEO John Legere is taking the gloves off and repeated his prediction that T-Mobile will surpass Sprint in terms of subscribers to become the No. 3 U.S. carrier by the end of this year.