Prepaid T-Mobile US MVNO PTel Mobile plans to tweak its pricing plans in a move that will lower the cost of its unlimited talking, texting and slow-speed data offering. The actions come as a wide range of carriers and MVNOs work to modify their prepaid pricing plans and services in an effort to entice new users to their offerings.
Sprint will launch a new prepaid brand called Virgin Mobile Custom that will use cloud-based billing and service platform technology from ItsOn, allowing customers create a mobile service plan they can customize on the fly.
Verizon Wireless confirmed it is launching LTE data service for its prepaid customers for the first time starting on July 17. The nation's other Tier 1 wireless carriers already offer LTE connections to their prepaid subscribers. Verizon has up until now limited its prepaid customers to its 3G CDMA network.
Verizon Wireless will bring LTE data access to its prepaid customers for the first time on July 17, according to a report from Droid Life. Verizon has up until now limited its prepaid customers to its 3G CDMA network.
T-Mobile US announced it will sell the iPhone on its prepaid plans. Further, the carrier said that, for a limited time, customers who purchase a new iPhone with prepaid T-Mobile service at an Apple store can get $50 off the device, and customers who buy a new iPhone with a T-Mobile Simple Choice postpaid plan can get a $50 iTunes gift card.
T-Mobile US updated its GoSmart Mobile prepaid brand to increase the data speeds of its mid-level plan and to cut the price of its high-end plan. Brightspot, an MVNO sold by Target that runs on T-Mobile's network, also updated its pricing.
AT&T Mobility's Cricket prepaid brand is planning to phase out its support for the government's Lifeline service. The company said it will continue to support its existing Lifeline customers on CDMA phones for the next 18 months or so, and that it will not sign up any new Lifeline customers on Cricket GSM phones.
Sprint prepaid brand Boost Mobile cut its pricing and introduced three new plans, including an entry-level $40 option that challenges T-Mobile US and its MetroPCS brand. The moves indicate increased competition in the prepaid space.
AT&T Mobility plans to launch an upgraded version of the Cricket prepaid brand in the second quarter, according to AT&T CFO John Stephens. AT&T closed on its $1.2 billion acquisition of Leap Wireless' Cricket brand and 4.5 million customers last month.
AT&T Mobility surprised the market by reporting 625,000 postpaid subscriber net additions in the first quarter, more than analysts had expected and the carrier's best first-quarter postpaid performance in five years.