Postpaid competition has been dominating mainstream and industry press headlines. Postpaid device and double data promotional moves by all rivals set the competitive tone as we enter the all-important fourth quarter. On Verizon's third-quarter 2014 earnings call, CFO Fran Shammo noted that the prepaid sector growth has slowed relative to previous years, and given entry price points are so close to postpaid, some of those subscribers are moving to postpaid.
T-Mobile US' MetroPCS prepaid brand is finally getting into the tablet market. The company is launching the Alcatel One Touch Pop 7 tablet for $149 (plus tax).
A T-Mobile US representative said that there is a "long list" of independent wireless dealers that have shown interest in signing up for the carrier's new Simply Prepaid retail store package. "To date, stores that have opted into the new initiative are seeing a significant increase in T-Mobile sales as compared to similarly located stores not in the program," a T-Mobile representative said in response to questions from FierceWireless.
LAS VEGAS--AT&T Mobility's Cricket prepaid brand is ramping up its retail presence and preparing to aggressively fight for customers, even if that means quickly making adjustments to its rate plans to respond to competitive pressures.
Sprint MVNO TextNow, a no-contract service from Waterloo, Ont.-based startup Enflick, announced the launch of its new prepaid brand Touch Mobile. Touch Mobile is aimed at expanding the company's services into the prepaid space via low-cost, Wi-Fi-first service plans and inexpensive handsets.
LAS VEGAS--AT&T Mobility's Cricket prepaid brand will start selling its service along with smartphones and accessories in more than 2,800 GameStop retail stores nationwide beginning in October.
T-Mobile US' MetroPCS brand is expanding into 10 new markets and is doubling the high-speed data allotments it gives to some of its customers.
Sprint's prepaid brand Boost Mobile is launching a new promotion in which it is cutting the price and doubling the data allotments of its plans. The new prices come after Sprint introduced new shared data family plans and cheaper individual unlimited data plans on its primary Sprint brand.
AT&T Mobility's Cricket prepaid brand is showing T-Mobile US and its MetroPCS prepaid unit that two can play that game, and is offering T-Mobile and MetroPCS subscribers a $100 bill credit to switch over to Cricket.
T-Mobile US is planning to bring four of its prepaid brands under one heading called "Simply Prepaid," according to a description of the carrier's booth for CTIA's Super Mobility Week show next month.