T-Mobile US is bringing some of the benefits of its postpaid service to its prepaid MetroPCS brand, including unlimited music streaming without the activity counting toward customers' data buckets, and a service that will optimize subscribers' video content to let them watch more video without incurring higher data usage. The announcement comes less than a week after T-Mobile unveiled Binge On, its new offering to provide video streaming from select online video providers at no extra charge to all its customers who subscribe to 3 GB or higher data plans.
AT&T plans to participate in next year's incentive auction of 600 MHz broadcast TV spectrum and would like to win a 2x10 MHz block of spectrum nationwide, but it is not willing to commit to how much it will bid, according to a senior AT&T executive.
AT&T Mobility's Cricket Wireless prepaid brand will now let customers on its $50 and $60 per month plans use their plans' data buckets in Mexico and Canada free of charge as if they were in the United States. The new offering adds data to Cricket's current offer of unlimited calling, texting and messaging in between Mexico, Canada and the U.S. It also gives Cricket a slight edge over T-Mobile US' MetroPCS prepaid brand, which offers unlimited data usage in Mexico.
T-Mobile US once again increased its expectations for how many branded postpaid customers it expects to add in 2015, now boosting its projection to 3.8 and 4.2 million, up from its previous guidance range of 3.4 to 3.9 million. That figure itself was raised in July and then earlier in April. Through three quarters so far this year, T-Mobile has added around 3.22 million postpaid customers.
AT&T Mobility added far fewer postpaid customers in the third quarter than it did a year ago but saw a resurgence in its prepaid business, notching the best quarterly prepaid subscriber additions in nearly eight years.
Verizon Wireless introduced new prepaid mobile data plans for tablets, mobile hotspots and other data-only devices that are slightly more expensive than some of its Tier 1 competitors, though in some cases the plans aren't directly comparable.
AT&T Mobility will wind up adding far fewer postpaid customers and yet far more prepaid subscribers in the third quarter than analysts at Wells Fargo initially thought.
Sprint's Boost Mobile is taking aim at overdue customers with a new promotion that rewards on-time payments with more data. Under Sprint's new promotion for its Boost prepaid brand, customers can obtain 3 GB of extra data per month after 18 on-time payments.
América Móvil extended to many of its prepaid wireless customers its cross-border plan that lets Mexican subscribers use voice, SMS and data service in the United States as if they were in Mexico. The new offer comes after a series of escalating moves by T-Mobile US, AT&T Mobility and Sprint to offer cross-border services without roaming costs.
AT&T Mobility's Cricket Wireless prepaid brand said that as of yesterday it is offering unlimited voice and SMS messaging to and from Mexico. Later this month it will also add those features for Canada.