Sprint has made a lot of news recently about plans to expand its distribution and even bring phones directly to customers. It's all part of an effort to retain the company's customer base and drum up more sales in the hopes of growing net subscriber additions. However, unless Sprint clarifies its brand message and improves its 2.5 GHz LTE network, I fear it will not amount to much.
Fresh off its deal to co-brand more than 1,400 stores with RadioShack, Sprint is seeking to shake up mobile retailing with a program to travel or customers' homes, offices or other convenient locations to set up their new phones.
Sprint is wasting no time expanding its retail presence via a partnership with the newly restructured RadioShack. Sprint said that tomorrow it will more than double its company-owned retail footprint by opening 1,435 Sprint/RadioShack stores.
Sprint will take on a prominent role in the rebranding of the new, slimmed-down RadioShack as the retailer prepares to exit bankruptcy protection.
RadioShack won approval from a U.S. bankruptcy court to stay in business and co-brand around 1,740 of its stores with Sprint. The deal, a last-minute reprieve for the troubled retailer, will also significantly benefit Sprint, which stands to more than double its retail presence as a result.
Sprint said it will more than double its U.S. retail store footprint by purchasing around 1,750 stores from now-bankrupt electronics retailer RadioShack.
RadioShack may soon go into bankruptcy protection--a move that could mark the end of its existence as a national retail chain. And the company is considering selling half its store leases to Sprint and shutting down its remaining stores, according to a Bloomberg report.
Struggling mobile and electronics retailer RadioShack is negotiating a deal to sell to Sprint the leases to some of its stores. RadioShack is reportedly on the verge of filing for bankruptcy protection.
RadioShack confirmed that it has discontinued its RadioShack No-Contract Wireless brand, which it launched in 2012 through a partnership with Leap Wireless. In separate but related news, the T-Mobile US MVNO Spot Mobile said it has decided to wind down its business and will shut off service to customers by Sept. 7.
Struggling electronics and wireless retailer RadioShack said it will shutter as many as 1,110 stores across the United States as it seeks to turn itself around with a smaller footprint.