Sprint announced it will sell the new BB-8 App-Enabled Droid, a toy based on a character from the upcoming Star Wars: The Force Awakens movie, in its stores-- including its new RadioShack stores-- and online. The carrier boasted that it is "the only wireless provider to offer the BB-8 nationwide."
Sprint said it is now selling its service at 4,500 retail locations across the country thanks in large part to its partnership with RadioShack. The carrier also announced a partnership with European mobile retailer Dixons Carphone to launch a pilot program of around 20 stores in the U.S.
Sprint has made a lot of news recently about plans to expand its distribution and even bring phones directly to customers. It's all part of an effort to retain the company's customer base and drum up more sales in the hopes of growing net subscriber additions. However, unless Sprint clarifies its brand message and improves its 2.5 GHz LTE network, I fear it will not amount to much.
Fresh off its deal to co-brand more than 1,400 stores with RadioShack, Sprint is seeking to shake up mobile retailing with a program to travel or customers' homes, offices or other convenient locations to set up their new phones.
Sprint is wasting no time expanding its retail presence via a partnership with the newly restructured RadioShack. Sprint said that tomorrow it will more than double its company-owned retail footprint by opening 1,435 Sprint/RadioShack stores.
Sprint will take on a prominent role in the rebranding of the new, slimmed-down RadioShack as the retailer prepares to exit bankruptcy protection.
RadioShack won approval from a U.S. bankruptcy court to stay in business and co-brand around 1,740 of its stores with Sprint. The deal, a last-minute reprieve for the troubled retailer, will also significantly benefit Sprint, which stands to more than double its retail presence as a result.
Sprint said it will more than double its U.S. retail store footprint by purchasing around 1,750 stores from now-bankrupt electronics retailer RadioShack.
RadioShack may soon go into bankruptcy protection--a move that could mark the end of its existence as a national retail chain. And the company is considering selling half its store leases to Sprint and shutting down its remaining stores, according to a Bloomberg report.
Struggling mobile and electronics retailer RadioShack is negotiating a deal to sell to Sprint the leases to some of its stores. RadioShack is reportedly on the verge of filing for bankruptcy protection.