AT&T has some grand plans for its growing SDN-enabled network, one that will see the provider launch the new service in multiple countries in 2016.
AT&T's Ralph de la Vega said he is not concerned about the decline in the number of the carrier's postpaid phone customers because of the growth of AT&T's Cricket prepaid wireless business. And he said that AT&T has a significant cross-selling opportunity following its acquisition of pay-TV company DirecTV.
AT&T is shaking up its front office as it continues to work to leverage its acquisition of DirecTV, according to Cnet. Longtime mobile chief Ralph de la Vega was appointed AT&T's vice chairman and placed in charge of its business and international units, while John Stankey was named CEO of the AT&T entertainment group, taking the reins of the company's mobile division in addition to overseeing its DirecTV, Internet and TV businesses.
AT&T's Ralph de la Vega said the carrier is not focused on trying to get customers to switch to AT&T from rival carriers. Instead, he said the carrier is working to retain its high-value wireless customers.
AT&T Mobility is making it about as clear as can be: Eventually, it will stop offering two-year contracts and subsidized smartphones.
ATLANTA--AT&T Mobility CEO Glenn Lurie said that he would not be all that concerned if Sprint and T-Mobile US were to merge and form a larger-scaled competitor.
ATLANTA--AT&T will be in a much better position to renegotiate content licensing deals with content owners once it closes its $49 billion acquisition of DirecTV, according to AT&T executive Ralph de la Vega. AT&T's goal is make it much easier for consumers to get TV content on their smartphones and tablets without having to worry about whether or not they will be able to do so because of content rights, he said.
ATLANTA-- AT&T Mobility's Ralph de la Vega says he isn't sweating the competition too much. De la Vega, CEO of AT&T's Mobile & Business Solutions Group, said the carrier takes what its competitors do seriously, including aggressive moves by T-Mobile US and Sprint, but is comfortable with its place in the industry and is confident it is ahead of other carriers on connected cars, homes and the Internet of Things.
BARCELONA, Spain--AT&T Mobility is working to change its approach to marketing by giving its regional managers more flexibility in tailoring the company's messages to specific demographics, said AT&T's new wireless chief, Glenn Lurie.
AT&T Mobility has already received "hundreds of thousands" of pre-orders for Apple's iPhone 6 and 6 Plus in the few hours it has been selling the phone, according to top executive Ralph de la Vega.