BARCELONA, Spain--AT&T Mobility is working to change its approach to marketing by giving its regional managers more flexibility in tailoring the company's messages to specific demographics, said AT&T's new wireless chief, Glenn Lurie.
AT&T Mobility has already received "hundreds of thousands" of pre-orders for Apple's iPhone 6 and 6 Plus in the few hours it has been selling the phone, according to top executive Ralph de la Vega.
LAS VEGAS--AT&T and General Motors are expanding their relationship beyond North America and into Europe during the second half of 2015 as they partner to bring GM's OnStar service to Europe in select countries.
AT&T merged its Mobility and Business Solutions divisions. The newly combined group will be overseen by AT&T Mobility CEO Ralph de la Vega.
AT&T promoted Glenn Lurie to president and CEO of AT&T Mobility. Lurie was previously the president of AT&T Mobility's Emerging Enterprises and Partnerships business. In addition, AT&T will merge its Mobility and Business Solutions divisions. The new, merged group will focus on delivering integrated solutions for business customers and will be overseen by Ralph de la Vega, who was previously AT&T Mobility's CEO and who will now have a new title of CEO of AT&T's Mobile & Business Solutions Group.
AT&T Mobility CEO Ralph de la Vega waded into the fraught debate over whether Netflix should be forced to pay to interconnect its video traffic to subscribers. Speaking at the Rutberg Global Summit, de la Vega said that video is driving exponential traffic growth. "We have to provide additional capacity," he said. "The only question is who pays for that addition?"
AT&T Mobility CEO Ralph de la Vega said that traffic on the company's HSPA+ network has peaked as more and more customers are using LTE devices. The announcement comes as AT&T is starting to refarm some of its 1900 MHz PCS spectrum for LTE service.
Microsoft's $7.2 billion purchase of Nokia's devices business is good for the industry and may accelerate the Windows Phone platform, according to a top executive at AT&T Mobility. During the Mobile Future Forward conference, AT&T Mobility CEO Ralph de la Vega said that he thinks the Microsoft/Nokia combination is a positive move.
During the past several weeks, publicly traded companies in the wireless industry revealed how much they pay their CEOs. The following lists the highest paid executives in wireless.
AT&T CEO Randall Stephenson received a total compensation package of $22.2 million in 2012, recovering from the hit he took in 2011 as a result of the company's failed attempt to acquire T-Mobile USA, according to a regulatory filing.