Tag:

Ralph De La Vega

Latest Headlines

Latest Headlines

AT&T not chasing 'switchers segment,' raises outlook for 2015

AT&T's Ralph de la Vega said the carrier is not focused on trying to get customers to switch to AT&T from rival carriers. Instead, he said the carrier is working to retain its high-value wireless customers.

AT&T's de la Vega: 2-year contracts will eventually go away

AT&T Mobility is making it about as clear as can be: Eventually, it will stop offering two-year contracts and subsidized smartphones.

AT&T's Lurie not worried about potential Sprint and T-Mobile merger

ATLANTA--AT&T Mobility CEO Glenn Lurie said that he would not be all that concerned if Sprint and T-Mobile US were to merge and form a larger-scaled competitor.

AT&T's de la Vega: DirecTV merger will help us simplify convoluted digital content deals

ATLANTA--AT&T will be in a much better position to renegotiate content licensing deals with content owners once it closes its $49 billion acquisition of DirecTV, according to AT&T executive Ralph de la Vega. AT&T's goal is make it much easier for consumers to get TV content on their smartphones and tablets without having to worry about whether or not they will be able to do so because of content rights, he said.  

AT&T's de la Vega: We are ahead of the competition in many areas

ATLANTA-- AT&T Mobility's Ralph de la Vega says he isn't sweating the competition too much. De la Vega, CEO of AT&T's Mobile & Business Solutions Group, said the carrier takes what its competitors do seriously, including aggressive moves by T-Mobile US and Sprint, but is comfortable with its place in the industry and is confident it is ahead of other carriers on connected cars, homes and the Internet of Things.

With new leadership team in place, AT&T embarks on new, more localized marketing strategy

BARCELONA, Spain--AT&T Mobility is working to change its approach to marketing by giving its regional managers more flexibility in tailoring the company's messages to specific demographics, said AT&T's new wireless chief, Glenn Lurie.

AT&T's De la Vega: We've already taken 'hundreds of thousands' of iPhone 6, 6 Plus pre-orders

AT&T Mobility has already received "hundreds of thousands" of pre-orders for Apple's iPhone 6 and 6 Plus in the few hours it has been selling the phone, according to top executive Ralph de la Vega.

AT&T, General Motors extending OnStar into Europe

LAS VEGAS--AT&T and General Motors are expanding their relationship beyond North America and into Europe during the second half of 2015 as they partner to bring GM's OnStar service to Europe in select countries.

AT&T merges mobile and enterprise, ups de la Vega

AT&T merged its Mobility and Business Solutions divisions. The newly combined group will be overseen by AT&T Mobility CEO Ralph de la Vega.

Lurie named CEO of AT&T Mobility, de la Vega to oversee mobile and enterprise

AT&T promoted Glenn Lurie to president and CEO of AT&T Mobility. Lurie was previously the president of AT&T Mobility's Emerging Enterprises and Partnerships business.  In addition, AT&T will merge its Mobility and Business Solutions divisions. The new, merged group will focus on delivering integrated solutions for business customers and will be overseen by Ralph de la Vega, who was previously AT&T Mobility's CEO and who will now have a new title of CEO of AT&T's Mobile & Business Solutions Group.