Tag:

Ralph De La Vega

Latest Headlines

Latest Headlines

AT&T will launch SDN service in 63 countries simultaneously this year, de la Vega says

AT&T has some grand plans for its growing SDN-enabled network, one that will see the provider launch the new service in multiple countries in 2016.

AT&T's de la Vega addresses postpaid customer losses, outlines DirecTV cross-selling plans

AT&T's Ralph de la Vega said he is not concerned about the decline in the number of the carrier's postpaid phone customers because of the growth of AT&T's Cricket prepaid wireless business. And he said that AT&T has a significant cross-selling opportunity following its acquisition of pay-TV company DirecTV.

AT&T's Lurie to report to Stankey as de la Vega bumped up to vice chairman

AT&T is shaking up its front office as it continues to work to leverage its acquisition of DirecTV, according to Cnet. Longtime mobile chief Ralph de la Vega was appointed AT&T's vice chairman and placed in charge of its business and international units, while John Stankey was named CEO of the AT&T entertainment group, taking the reins of the company's mobile division in addition to overseeing its DirecTV, Internet and TV businesses.

AT&T not chasing 'switchers segment,' raises outlook for 2015

AT&T's Ralph de la Vega said the carrier is not focused on trying to get customers to switch to AT&T from rival carriers. Instead, he said the carrier is working to retain its high-value wireless customers.

AT&T's de la Vega: 2-year contracts will eventually go away

AT&T Mobility is making it about as clear as can be: Eventually, it will stop offering two-year contracts and subsidized smartphones.

AT&T's Lurie not worried about potential Sprint and T-Mobile merger

ATLANTA--AT&T Mobility CEO Glenn Lurie said that he would not be all that concerned if Sprint and T-Mobile US were to merge and form a larger-scaled competitor.

AT&T's de la Vega: DirecTV merger will help us simplify convoluted digital content deals

ATLANTA--AT&T will be in a much better position to renegotiate content licensing deals with content owners once it closes its $49 billion acquisition of DirecTV, according to AT&T executive Ralph de la Vega. AT&T's goal is make it much easier for consumers to get TV content on their smartphones and tablets without having to worry about whether or not they will be able to do so because of content rights, he said.  

AT&T's de la Vega: We are ahead of the competition in many areas

ATLANTA-- AT&T Mobility's Ralph de la Vega says he isn't sweating the competition too much. De la Vega, CEO of AT&T's Mobile & Business Solutions Group, said the carrier takes what its competitors do seriously, including aggressive moves by T-Mobile US and Sprint, but is comfortable with its place in the industry and is confident it is ahead of other carriers on connected cars, homes and the Internet of Things.

With new leadership team in place, AT&T embarks on new, more localized marketing strategy

BARCELONA, Spain--AT&T Mobility is working to change its approach to marketing by giving its regional managers more flexibility in tailoring the company's messages to specific demographics, said AT&T's new wireless chief, Glenn Lurie.

AT&T's De la Vega: We've already taken 'hundreds of thousands' of iPhone 6, 6 Plus pre-orders

AT&T Mobility has already received "hundreds of thousands" of pre-orders for Apple's iPhone 6 and 6 Plus in the few hours it has been selling the phone, according to top executive Ralph de la Vega.