BARCELONA, Spain--Jibe Mobile CEO Amir Sarhangi thinks Rich Communications Services (RCS), carriers' answer to over-the-top messaging services, is not dead--far from it. For a long time it was hard to take that position seriously, but Sarhangi said that there is growing momentum behind RCS because smartphone makers are embedding phones with RCS software, which combines IP messaging and traditional SMS messaging into a single service.
Deutsche Telekom launched joyn services in Romania and Slovakia on Monday using U.S. company Jibe Mobile's IP cloud network, in a bid to compete against over-the-top (OTT) video and messaging services.
It's been more than two years since operators first started hinting that Voice over LTE would be widely deployed as a way to make their networks more efficient and provide customers with more advanced voice services. But after many fits and starts, the technology has yet to see any widespread traction in the U.S. market.
Operators are hedging their bets when it comes to over the top (OTT) messaging, embracing specialised OTT companies on the one hand, while on the other continuing to develop their own OTT messaging strategies.
Although many operators are expected to join forces with existing over-the-top (OTT) messaging providers rather than develop their own applications, KPN is reportedly working on its own multimedia messaging service for smartphones in order to compete with the likes of WhatsApp.
All of the nation's Tier 1 U.S. carriers have indicated they will probably launch Voice over LTE technology in the near future. But how will Sprint, T-Mobile US, Verizon Wireless and AT&T Mobility position VoLTE when they launch the technology here?
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As the internet moves more and more into the mobile realm, mobile in turn is moving more and more into the era of all-IP networks.
Sprint today launched its new "Messaging Plus" app for Android and iOS phones. The app allows customers to communicate via text, instant messaging, group messaging and video chat, and share photos, videos and files, with any other mobile phone user in the United States, Canada and Mexico.
Sprint and AT&T Mobility both appear to be preparing their networks for a launch of RCS-based messaging services, which the GSMA and some European carriers are promoting through the "joyn" brand. However, it remains unclear exactly how Sprint and AT&T will launch their respective services, and whether they too will offer them under the "joyn" brand.