Verizon said that its new pricing plans, introduced last week, are more popular among new and existing customers than either the "Verizon Plan" it introduced in 2015 or the "Share Everything" plan Verizon introduced in 2012. Specifically, the carrier said that nearly 95 percent more customers signed up to be on the new Verizon plans during the past week than during the first week of availability of Share Everything in 2012. Verizon added that customers during the past week brought more than double the amount of lines than they did on Share Everything during that plan's first week of availability.
Verizon Wireless updated its shared data plans, changing the name of the plans from "Share Everything" to "More Everything" and increasing the data allotments for some plans. The carrier is also giving a discount to customers who use its "Edge" handset upgrade program. Both changes are Verizon's latest response to an escalating price war among the Tier 1 carriers, sparked primarily by T-Mobile US.
According to a handful of reports, Verizon Wireless tomorrow plans to introduce its new "More Everything" plans, which will slightly increase the amount of data some subscribers can get per month and also will reduce monthly service prices for subscribers using Verizon's Edge handset upgrade program.
Verizon Wireless is offering a cheaper option for customers who want to use a small amount of data on its network. The carrier said for a limited time it will make its low-end Share Everything offering $60 per month ($40 for a smartphone, plus $20 for unlimited voice, texting and 250 MB of data).
Verizon Wireless added fewer total subscribers in the fourth quarter of 2013 than it did in the fourth quarter of 2012, but still powered ahead with 1.7 million net customer additions in the period. Although T-Mobile US is wreaking havoc in the industry with its lower prices and offers to pay customers' early termination fees if they switch and trade in their phones, T-Mobile's aggressive tactics do not appear to have slowed Verizon much in the fourth quarter.
Verizon Wireless added 1.1 million net retail connections in the quarter, including 927,000 net retail postpaid connections. However, those results were below some analyst expectations--and New Street Research analyst Jonathan Chaplin warned that Verizon's sluggish third quarter results could be attributed to increased competition from the newly recharged T-Mobile US.
AT&T Mobility confirmed it will make all of its new customers sign up for its Mobile Share shared data plans, in effect doing away with its traditional voice and data plans.
The device upgrade plans recently introduced by T-Mobile US, AT&T Mobility and Verizon Wireless could help spike the carriers' margins, according to a new research report, but that margin boost may be eroded by intensifying competition.
U.S. Cellular's forthcoming shared data plans will largely look similar to plans offered by larger carriers such as Verizon Wireless and AT&T Mobility, according to an Engadget report.
Verizon Wireless followed competitor AT&T Mobility in offering a lower-cost option on its shared data plans, though the new offering is more expensive per month than AT&T's cheapest shared data plan.