BARCELONA, Spain--Qualcomm made sure the industry knows it is still a force to contend with as it unveiled the Snapdragon 615, which it dubbed the world's first 64-bit, octo-core chip with integrated five-mode global LTE.
Qualcomm is starting to put its money where its mouth is in terms of the Internet of Things and is introducing a chipset line designed specifically for connected devices inside homes.
Intel is expected to report lower revenue and earnings for the second quarter when it posts results after the market closes today, but investors will be yearning to hear more details from new CEO Brian Krzanich about what the company plans to do to catch up in mobile.
Google's second-generation Nexus 7 tablet will reportedly arrive around July and will pack a Qualcomm Snapdragon processor, apparently chosen in part for its ability to tightly integrate with the chipmaker's 3G/LTE baseband modem.
Qualcomm said that some of its OEM customers using its Qualcomm Reference Design (QRD) program to build devices are able to launch their gadgets in as little as 60 days from the time the project is launched to when the product is ready. Although the chipset giant's QRD program is focused primarily on companies based on China--customers include Lenovo, Yulong's Coolpad brand and Tianyu-- Qualcomm said Tier 1 device makers are exploring the program for their lower-end handsets.
BARCELONA, Spain--Qualcomm is in discussions with multiple home appliance makers about its AllJoyn wireless proximal networking software project, and hopes by mid-year to announce partners, according to a Qualcomm executive.
Qualcomm unveiled a new chipset solution that it argues will help devices makers worldwide solve issues related to LTE spectrum band fragmentation by enabling single, global LTE design for mobile devices.
Chipset companies can throw money at increasing their brand awareness among consumers, but at the end of the day, I think people will care more about what they can experience with their mobile devices than what is inside of them.
LAS VEGAS--Qualcomm CEO Paul Jacobs announced a new line of the company's flagship Snapdragon chipsets and, in highlighting how he envisions them being used in smartphones and tablets, also noted how Qualcomm hopes to enable the next generation of mobile experiences.
SAN FRANCISCO--Qualcomm's new chief marketing officer said the company plans to more heavily advertise its brand, including to smartphone users. However, Qualcomm CMO Anand Chandrasekher said the company's new advertising push won't be as bombastic as Intel's "Intel Inside" marketing effort.