T-Mobile US MVNO Solavei today launched its Marketplace program, which the company said gives its users access to offers and discounts from 16,000 large and small retailers nationwide, including a majority of the top 30 largest U.S. retailers.
There's a new school of mobile virtual network operators that have made their debut during the past couple of years offering innovative price plans, compelling devices and alternative distribution methods. But what makes these latest MVNOs--like Solavei, Ultra Mobile, FreedomPop, Ting and Republic Wireless--interesting to me is that they are being courted by their operator partners.
The mobile virtual network operator business is booming again, with new MVNOs launching nearly every week. But unlike the MVNO craze of the 2005-2006 era--highlighted by high-profile failures like ESPN Mobile, Disney Mobile, Amp'd Mobile and Helio--analysts believe that today's MVNOs have a better chance of success thanks to operator support ranging from customer service to billing and even device procurement.
LAS VEGAS--T-Mobile US MVNO Solavei plans to launch a loyalty card program that will allow customers to obtain 2-15 percent discounts from participating retailers as well as additional savings through the company's tiered membership structure. Solavei plans to launch the offering sometime in September.
T-Mobile USA MVNO Solavei will offer nano-SIM cards that are compatible with Apple's iPhone 5 and other high-end smartphones. The offering will pair those devices with Solavei's unlimited prepaid service.
T-Mobile USA MVNO Solavei is offering U.S. customers a chance to buy the BlackBerry Z10 smartphone at least a month before any other U.S. customers. The catch, however, is that the device is unlocked and will cost $999.
T-Mobile USA MVNOs Ready SIM and Solavei confirmed that they will start offering LTE service once T-Mobile launches its LTE network later this year.
Unlike traditional operators that are extremely hesitant to talk about new services until they are live and launched, many new MVNOs seem to relish providing the media with details of their planned offerings months before they are real.
Solavei today said it now counts more than 65,000 "members" on its service. The T-Mobile USA MVNO also said that it has paid out more than $1 million in commissions to its customers.
T-Mobile USA MVNO Solavei has so far racked up 30,000 "members" during the first two weeks its service has been available.