T-Mobile isn't saying how many direct new customers it gained following the collapse of the MVNO Solavei last week.
T-Mobile US MVNO Solavei, which is seeking to emerge from bankruptcy protection in the next few weeks, plans to expand to Mexico and other Latin American markets later this year, according to CEO Ryan Wuerch. The company also plans to launch new offerings on its Solavei Marketplace program by the end of June.
Six months after T-Mobile US MVNO Solavei announced it was going to launch into a new phase of its development, the company said it filed a bankruptcy reorganization plan to merge with ASPIDER, a Netherlands-based Infrastructure as a Service provider that works with mobile operators. Terms of the deal remain confidential.
LAS VEGAS--T-Mobile US MVNO Solavei plans to launch its "phase two" services on Oct. 1, said CEO Ryan Wuerch. He said phase two would include a new compensation scheme, a refined focus on the Hispanic market and new offerings on its Solavei Marketplace program.
Just a few weeks after filing for Chapter 11 bankruptcy protection, Solavei CEO Ryan Wuerch said that the company is doing better than expected. "We're actually doing far better than we anticipated," he told FierceWireless, estimating that only around 5 percent of the company's customers know about its bankruptcy filing. "We've had very little attrition."
T-Mobile US MVNO Solavei filed last week for Chapter 11 bankruptcy protection, but said it will continue to operate normally while it restructures. The company launched service in the fall of 2012.
Verizon Wireless launched a customer loyalty program earlier this year called Smart Rewards, which allows customers to accumulate points and then use those points toward discounts on the purchase of various goods and services. The carrier is preparing to take the service nationwide, a launch that could happen as soon as April 1, according to a person familiar with the company's plans.
T-Mobile US MVNO Solavei today launched its Marketplace program, which the company said gives its users access to offers and discounts from 16,000 large and small retailers nationwide, including a majority of the top 30 largest U.S. retailers.
There's a new school of mobile virtual network operators that have made their debut during the past couple of years offering innovative price plans, compelling devices and alternative distribution methods. But what makes these latest MVNOs--like Solavei, Ultra Mobile, FreedomPop, Ting and Republic Wireless--interesting to me is that they are being courted by their operator partners.
The mobile virtual network operator business is booming again, with new MVNOs launching nearly every week. But unlike the MVNO craze of the 2005-2006 era--highlighted by high-profile failures like ESPN Mobile, Disney Mobile, Amp'd Mobile and Helio--analysts believe that today's MVNOs have a better chance of success thanks to operator support ranging from customer service to billing and even device procurement.