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Sprint

Latest Headlines

Latest Headlines

RootMetrics data show Sprint, T-Mobile making gains in LTE coverage

Thanks to an exclusive partnership between FierceWireless and network testing firm RootMetrics, readers will be able to see how the carriers are progressing in terms of network deployments by technology on a region-by-region basis. Special report

Sprint's Claure appeals directly to Hispanic market in new ad, touting value message

Sprint CEO Marcelo Claure is taking a page of out his predecessor Dan Hesse's playbook and will star in a new Sprint ad. Claure, a native Bolivian, speaks directly to the camera in Spanish in the new ad, which is targeted directly at the Hispanic market and aimed at highlighting Sprint's value proposition.

Sprint MVNO Scratch Wireless offers unlimited cellular calling and data for $4/day

Sprint MVNO Scratch Wireless is offering unlimited cellular voice and data for 24 hours on Sprint's network for $4 when customers are out of range of Wi-Fi. The Wi-Fi-first Scratch said it wants to give its customers more flexibility and control to choose the services they want, when they want them, without having to pay for more than what they use.

Mobidia: Verizon, Sprint customers use LTE data more than AT&T, T-Mobile subs

U.S. LTE subscribers are using almost twice as much data on average than their 3G counterparts, according to a new report from mobile analytics firm Mobidia. The company's research also found that Verizon Wireless and Sprint subscribers are using more LTE data than customers of AT&T Mobility and T-Mobile US.

RootMetrics: Sprint makes dramatic jump in LTE coverage in Q3, with T-Mobile not far behind

Thanks to an exclusive partnership between FierceWireless and network testing firm RootMetrics, readers will be able to see how the carriers are progressing in terms of network deployments by technology on a region-by-region basis. RootMetrics conducted extensive testing across the country both in the first half of 2014 and in the third quarter to gauge how the four Tier 1 carriers were stacking up in terms of network deployments.

The 25 Most Powerful People in U.S. Wireless and Wireline 2014

Ever wonder what it takes to change the direction of an entire industry? If so, you might want to take a cue from some of the players we have featured here, on our Most Powerful People in U.S. Wireless and Wireline 2014 list. In this list, we've included men and women from all areas of the telecom industry (wireless, wireline and even a few from the video side) because we believe these areas are rapidly converging and those who exert influence in one area of the business typically have just as much power on the other. Click here for the list.

Claure puts stamp on Sprint with first executive hires

Sprint CEO Marcelo Claure shook up the carrier's executive team and further put his stamp on the organization by hiring new executives to his senior management group. Meanwhile, Sprint announced that several longtime executives will be leaving the company, including CMO Jeff Hallock, enterprise chief Matt Carter and communications director Bill White. FierceWireless Editor Phil Goldstein has a complete report here.

AT&T cuts price of 15 GB shared data plan by $30

AT&T Mobility is keeping the pressure on in the data plan promotion battle among wireless carriers by offering up its 15 GB shared data plan for $100 per month, which had been the price of its 10 GB plan. The 15 GB plan had previously started at $130 per month.

Sprint's Claure hires new execs, as veterans Hallock, Carter and White depart

Sprint CEO Marcelo Claure shook up Sprint's executive team and further put his stamp on the organization by hiring new executives to his senior management group. Meanwhile, Sprint announced that several longtime executives will be leaving the company, including CMO Jeff Hallock, enterprise chief Matt Carter and communications director Bill White.

Ho's Perspective: What happens to wireless carriers when there is network parity?

The newest instance of network parity isn't around the corner. It's looking like we'll achieve network party in 2016 and beyond. This could perhaps give us a two-to- three-year period of network parity. In this period, we should expect the carriers to heavily market their networks as being just as good as any other carrier in the market, if not better.