Sprint desperately needs a repositioning, in the same way that T-Mobile has shown is possible. As the last quarters have proven, just providing "unlimited for life" is not enough for consumers to switch to Sprint in significant numbers because the other operators offer packages with more data per month than most consumers use. Unless Sprint can provide more value than Verizon or AT&T, the customer losses will continue.
Sprint is going to have to start executing faster and better if it wants to make Spark stand out next year. I'm sure SoftBank and Son will be pushing Sprint to do so. That may be the clearest measure of SoftBank's influence on Sprint.
Sprint CEO Dan Hesse acknowledged that the carrier is still working through its Network Vision network upgrade, and that as it replaces equipment to improve its network, customers will see degradations in service and Sprint will see higher churn as a result. However, he said that Sprint's tri-mode LTE service, dubbed "Sprint Spark," which is just getting underway, will provide the kind of speed differentiation that will set Sprint apart.
Sprint indicated that its Sprint Spark tri-mode LTE service is up and running Chicago, and the carrier touted the network improvements it has made in the market, in what could be a prelude to a wider marketing campaign about its network.
Sprint has a stable financial outlook, but its financial profile will remain weak through at least 2014 as industry trends and competitive pressure conspire to keep the company from fully exploiting its network investments and spectrum holdings, according to Fitch Ratings.
Sprint MVNO Zact (a 2013 Fierce 15 winner) is partnering with Disney to launch a smartphone aimed at kids and loaded with customized Disney content, breathing life into the idea of a Disney mobile experience six years after Disney shuttered its own MVNO.
Sprint said it will use technology from Mobolize, an endpoint web optimization startup, to offer enterprise customers ways to more effectively manage fixed and wireless bandwidth, and to access services while offline. Sprint said it will use the technology across its wireless, cloud and wireline offerings.
Wireless carriers and handset makers are offering up a bevy of discounts and deals for "Cyber Monday" today, a day that has become devoted to online retailing following the traditional "Black Friday" retail rush after Thanksgiving.
T-Mobile US' rumored potential bid for Verizon Wireless' 700 MHz A Block spectrum, along with upcoming auctions of other airwaves, could prove to be a boon for tower companies, according to a financial analyst.
The Christmas shopping season is the time when the top four U.S.-based wireless operators Verizon, AT&T, Sprint and T-Mobile spend the most money on advertising and add the most subscribers. Their campaigns come at a critical time.