Sprint's Boost Mobile prepaid brand is looking to steal customers from T-Mobile US' MetroPCS and AT&T Mobility's Cricket prepaid brand by offering via a promotion to cut those customers' service bills in half if they switch to Boost.
Sprint might decide to raise the prices on its individual unlimited smartphone data plans later this year, according to CEO Marcelo Claure. For now though, everything is staying as is.
Sprint decided to end its practice of slowing down the data speeds of its heaviest mobile data users after the FCC's net neutrality rules went into effect last Friday. The decision is one of the first concrete impacts of the rules, which apply to wireless networks and bar data throttling except in cases of "reasonable network management."
The FCC plans, at the suggestion of Chairman Tom Wheeler, to reject a proposal from T-Mobile US, Sprint and other smaller carriers to increase the amount of spectrum set aside for smaller carriers to bid on in next year's incentive auction of 600 MHz broadcast TV spectrum, according to multiple reports
Sprint has been talking about the unique benefits of its 2.5 GHz spectrum for years--first when its partner Clearwire owned it, and then after Sprint bought Clearwire. They're still talking about how it's a differentiator. Yet unless and until Sprint fully takes advantage of that spectrum, I don't see it making meaningful market share gains or standing out from its competitors.
After months of speculation, Sprint MVNO FreedomPop is not going to be bought by anyone after all. Instead, the company declined multiple takeover offers and raised $30 million in new funding, and will continue expanding domestically and internationally. FreedomPop CEO Stephen Stokols also said that in 2016 the company will add another U.S. carrier partner.
AT&T thinks T-Mobile US' push to expand the amount of spectrum smaller carriers can bid on in next year's incentive auction of 600 MHz broadcast TV spectrum is more about making sure T-Mobile has less competition in bidding in urban markets than in expanding its rural coverage.
T-Mobile US will likely lead the industry again in the second quarter in handset subscriber additions, while Verizon Wireless could see improvement in its subscriber figures thanks to recent promotions, according to analysts at investment bank Jefferies.
Sprint Chairman and SoftBank CEO Masayoshi Son is taking a more active role in planning Sprint's network densification project according to a report from Wall Street firm Macquarie Capital. Further, analysts there think Sprint is going to embark on a plan that will be primarily focused on deploying small cells.
The growth rate of small cells and distributed antenna systems (DAS) is down in 2015 compared to 2014, according to Wells Fargo analysts Jennifer Fritzsche, Caleb Stein and Eric Luebchow. But that will likely change in 2016.