Sprint CEO Marcelo Claure and Chairman Masayoshi Son have spent the last month and a half proclaiming that they have faith in Sprint and its turnaround efforts, with SoftBank snapping up shares in a show of confidence. However, some in the investment community are not as sure, and Moody's Investors Service downgraded its credit ratings on Sprint, saying that the carrier is not doing enough to right itself.
AT&T Mobility is battling with T-Mobile US for customers and in TV advertising, and took the top spot in terms of TV ad spending in August. T-Mobile had led the way in July.
FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a monthly snapshot of the wireless industry's advertising spending and effectiveness.
LAS VEGAS-- Sprint CEO Marcelo Claure said that the carrier's recent improvement of its network in Denver-- and network testing firm RootMetrics' determination that it provided the fastest network there and virtually tied Verizon Wireless for overall network performance – is a sign of things to come as the carrier revamps its network.
The biggest news from Apple's announcement of its new iPhone 6s and 6s Plus phones yesterday was not the phones themselves, which largely conformed to the leaked specifications that had been circulating for weeks, but rather Apple's decision to launch its own equipment installment plan to let customers pay for the devices directly from Apple. The new program should worry carriers because it makes them much less relevant to consumers, enhances Apple's relationship with customers at their expense and could be a step toward Apple cutting out carriers entirely.
Apple unveiled its new iPhone 6s and iPhone 6s Plus, which the company said feature 3D Touch that "senses force to enable intuitive new ways to access features and interact with content." The devices also sport Retina HD displays, 7000 series aluminum, and 12-megapixel cameras. Importantly, the phones support fully 23 bands of LTE, including the 700 MHz band 12 that T-Mobile US is using and Sprint's 2.5 GHz carrier aggregation.
Sprint inked a multi-year deal with LTE chipset, SIM card and service provisioning specialist Gemalto extend their relationship for Gemalto to help manage Sprint's LTE deployments. Sprint and Gemalto have worked together on LTE deployments since May 2012, shortly before Sprint launched LTE in July of that year.
Apple is likely going to unveil its newest iPhones tomorrow, expected to be called the iPhone 6S and 6S Plus, and every major U.S. carrier will likely announce plans to carry the phones. However, for the first time since the iPhone was introduced in 2007, U.S. operators will be favoring equipment installment plans and leasing over two-year contracts, potentially creating a conundrum for both Apple and the carriers.
Sprint announced it will sell the new BB-8 App-Enabled Droid, a toy based on a character from the upcoming Star Wars: The Force Awakens movie, in its stores-- including its new RadioShack stores-- and online. The carrier boasted that it is "the only wireless provider to offer the BB-8 nationwide."
Sprint is upping the ante for DirecTV customers who want to switch over to Sprint by offering them plans with larger data buckets, though the new plans are not free of charge like the earlier offer (which still stands).