Latest Headlines

Latest Headlines

The top 5 wireless ads: AT&T takes the top spot, with T-Mobile not far behind

FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a monthly snapshot of the wireless industry's advertising spending and digital engagement. The results below are for the top five biggest spenders in wireless industry in February.

Sprint says broadband co-pays kill Lifeline participation

Sprint urged the FCC this week to give Lifeline subscribers the option of applying the program's subsidies to either voice or broadband service, saying end-user co-pays for broadband service severely limit participation in the program.

Sprint lures users to Boost with new 50%-off plans

Sprint is hoping to poach customers of its three larger rivals with a new promotion through its Boost Mobile business.

Sprint teams with Claim It on one-day, in-store campaign in NYC

Sprint is teaming with an app publisher to give away selfie sticks and external power chargers to customers at two New York retail locations today as part of an unusual in-store campaign.

From AT&T to Sprint: How the top 8 U.S. mobile carriers performed in Q4 2015

Now that the fourth-quarter earnings season is nearly wrapped up, FierceWireless is taking a look at how the top eight wireless operators performed.

Sprint hopes to secure as much as $5B from mortgaging spectrum and network gear

Sprint Chairman Masayoshi Son plans to create a subsidiary of SoftBank that will accept some of the carrier's network gear and spectrum as collateral for billions in loans this year, as outlined in a new report from  Bloomberg.

Sprint Chief Experience Officer Johnson to leave company, will be replaced by former T-Mobile exec

Sprint Chief Experience Officer Bob Johnson will leave the company next month just 14 months after being named to the position.

Report: Deutsche Telekom shelves sale of T-Mobile as incentive auction approaches

Deutsche Telekom is shelving efforts to sell T-Mobile US to focus on the upcoming incentive auction of 600 MHz broadcast TV airwaves, Reuters reported. The move could give potential buyers time to wait for a more favorable political climate for telecom consolidation.

Sprint to partner with Dixons Carphone to open 500 retail stores

Sprint said it will team with British consumer electronics retailer Dixons Carphone to open and operate as many as 500 Sprint-branded stores across the country, building on a pilot program the companies launched last year.

SBA, Crown Castle report carriers' continued demand for macrocells

Shares of wireless tower companies waivered last month following a report that Sprint planned to dramatically overhaul its network and move away from traditional macrocells in favor of smaller cells. But tower companies say they aren't seeing decreased demand for their services.