FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a monthly snapshot of the wireless industry's advertising spending and digital engagement. The results below are for the top five biggest spenders in wireless industry in February.
Sprint urged the FCC this week to give Lifeline subscribers the option of applying the program's subsidies to either voice or broadband service, saying end-user co-pays for broadband service severely limit participation in the program.
Sprint is hoping to poach customers of its three larger rivals with a new promotion through its Boost Mobile business.
Sprint is teaming with an app publisher to give away selfie sticks and external power chargers to customers at two New York retail locations today as part of an unusual in-store campaign.
Now that the fourth-quarter earnings season is nearly wrapped up, FierceWireless is taking a look at how the top eight wireless operators performed.
Sprint Chairman Masayoshi Son plans to create a subsidiary of SoftBank that will accept some of the carrier's network gear and spectrum as collateral for billions in loans this year, as outlined in a new report from Bloomberg.
Sprint Chief Experience Officer Bob Johnson will leave the company next month just 14 months after being named to the position.
Deutsche Telekom is shelving efforts to sell T-Mobile US to focus on the upcoming incentive auction of 600 MHz broadcast TV airwaves, Reuters reported. The move could give potential buyers time to wait for a more favorable political climate for telecom consolidation.
Sprint said it will team with British consumer electronics retailer Dixons Carphone to open and operate as many as 500 Sprint-branded stores across the country, building on a pilot program the companies launched last year.
Shares of wireless tower companies waivered last month following a report that Sprint planned to dramatically overhaul its network and move away from traditional macrocells in favor of smaller cells. But tower companies say they aren't seeing decreased demand for their services.