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Sprint

Latest Headlines

Latest Headlines

SoftBank's Son: We can start a 'massive price war' following a Sprint/T-Mobile deal

SoftBank CEO Masayoshi Son explicitly called for a deal between SoftBank-owned Sprint and T-Mobile US in a TV interview, and said combining the No. 3 and 4 wireless carriers would ignite a "massive price war" and more competition in the U.S. market.

Sprint CFO: The sky isn't falling, management is working with SoftBank's Son

Sprint's management and the wider company is in line with the thinking of its hard-charging chairman, SoftBank CEO Masayoshi Son--contrary to a recent report of friction between Son and some Sprint executives, according to Sprint CFO Joe Euteneuer.

Despite price war, U.S. wireless bills are going up

Tier 1 wireless carriers have been falling over each other to change their plans and cut prices in recent months. However, that doesn't necessarily mean that the average U.S. wireless bill has been going down despite investor fears of a price war.

Report: In speech, SoftBank's Son won't directly push for Sprint/T-Mobile merger

SoftBank CEO Masayoshi Son will not directly call for a merger between SoftBank-owned Sprint and T-Mobile US in a speech in Washington on Tuesday, according to a  Bloomberg  report.

AT&T cuts Mobile Share Value prices, T-Mobile adds data to Simple Choice plans

T-Mobile US and AT&T Mobility continued dueling in the market by changing their pricing for individual customers over the weekend, an indication that the price war that has enveloped the industry is not abating, especially at the lower end of the market.

Entner: A Japanese reality check for Sprint and SoftBank

When I first became a wireless analyst, Japan was portrayed as an almost mythical wireless wonderland where everything was perfect and so much better than the unenlightened and backward countries not enjoying the mobile data and mobile handset miracles from the land of the rising sun. NTT DoCoMo was the most visible prophet of the Japanese way of wireless and it put its money mouth was. Now, Japan is again being portrayed to us as a land where wireless magic is reality. But is this really the case?

WSJ: SoftBank's Son challenges Sprint's 'loser' mentality with disruptive, aggressive style

SoftBank CEO Masayoshi Son is struggling to overhaul Sprint's corporate culture in an effort to make the nation's No. 3 wireless carrier more competitive against larger rivals AT&T Mobility and Verizon and upstart challenger T-Mobile US. According to a detailed profile of Son in the  Wall Street Journal, the Japanese billionaire executive is holding repeated meetings with all levels of Sprint's management, both in-person and through video conferencing, and is working to instill a fast-paced, Silicon Valley-style attitude at what he sees as a staid, Kansas-based wireless operator.

Sprint partners with Facebook to promote its 'Framily' plans via new app

Sprint worked with Facebook to develop a Facebook application that lets customers invite friends on Facebook to join a Sprint "Framily" group plan. The collaboration is novel and an indication that Sprint is putting a great deal of emphasis on the plans, which were unveiled in January.

Hoettges hints at expansion, as Deutsche Telekom turns up heat on T-Mobile US

Deutsche Telekom CEO Timotheus Hoettges has hinted that the company is now well positioned to realise his expansion goals, after the German operator returned to profitability in 2013.

Sprint reshuffles networks team: Saw promoted, Elfman and Azzi to leave company

Sprint's team of technology and networks executives is receiving a major shakeup, with Steve Elfman, president of network operations at Sprint, and Bob Azzi, the carrier's senior vice president of networks, leaving the company. Meantime, John Saw, Clearwire's former CTO, has been promoted to Chief Network Officer of Sprint. Saw had previously been Sprint's senior vice president of technical architecture.