Fresh off its deal to co-brand more than 1,400 stores with RadioShack, Sprint is seeking to shake up mobile retailing with a program to travel or customers' homes, offices or other convenient locations to set up their new phones.
Sprint is giving customers access to unlimited international 2G data roaming and texting in 15 countries, taking a stab at T-Mobile US, which introduced similar plans in October 2013 in more than 120 countries.
Sprint's Wi-Fi calling service is coming to Apple's iPhone. The carrier said that starting today, Sprint customers with an iPhone 6, 6 Plus, 5s and 5c will get access to the feature via an over-the-air software update that will be distributed over the next week.
Sprint is wasting no time expanding its retail presence via a partnership with the newly restructured RadioShack. Sprint said that tomorrow it will more than double its company-owned retail footprint by opening 1,435 Sprint/RadioShack stores.
Sprint MVNO FreedomPop expects to know whether it will enter into a strategic deal with another company in the next four to six weeks, according to CEO Stephen Stokols. The company is also pushing ahead with its normal business, unveiling a new software feature that will make the handoff between VoIP and cellular calls more seamless.
As the first-quarter earnings season draws near, one of the big questions is whether T-Mobile US will officially surpass Sprint in terms of total subscribers to become the No. 3 U.S. carrier. It's one of several interesting questions that will be worth watching for as the carriers hold their quarterly earnings conference calls.
Sprint continues to argue that even if T-Mobile US officially passes it in terms of total subscribers to take the mantle of the No. 3 U.S. carrier it won't have a material impact on Sprint's business or strategy.
Sprint will take on a prominent role in the rebranding of the new, slimmed-down RadioShack as the retailer prepares to exit bankruptcy protection.
RadioShack won approval from a U.S. bankruptcy court to stay in business and co-brand around 1,740 of its stores with Sprint. The deal, a last-minute reprieve for the troubled retailer, will also significantly benefit Sprint, which stands to more than double its retail presence as a result.
Sprint agreed to pay a $131 million settlement to end a class-action lawsuit brought by investors, who had argued that the carrier fraudulently inflated its stock and bond prices by hiding the health of the company following its 2005 merger with Nextel.