Sprint's prepaid brand Boost Mobile is launching a new promotion in which it is cutting the price and doubling the data allotments of its plans. The new prices come after Sprint introduced new shared data family plans and cheaper individual unlimited data plans on its primary Sprint brand.
Iliad is continuing to explore different ways of improving its bid for T-Mobile US, with latest reports saying the France-based company is now in talks with private equity companies on a possible collaboration.
Sprint and its parent SoftBank will partner with Sony Mobile Communications to launch Sony's next flagship Xperia-branded smartphone, according to multiple reports. The launch would represent the first time either carrier partnered with Sony for a phone rollout.
T-Mobile US said it is adding AccuRadio, Black Planet, Grooveshark, Radio Paradise, Rdio and Songza to the Music Freedom program it first announced in June. The carrier also said that its customers have streamed almost 7,000 terabytes of music since the launch of the program, and that its customers are streaming 5 million more songs per day than before the carrier launched Music Freedom.
Sprint subsidiary Pinsight Media may not be a household name for developers, but the unit wants to change that. Kevin McGinnis, vice president at Pinsight Media, spoke with FierceDeveloper about Sprint's change in attitude toward the application market, what Pinsight is doing to help developers with discoverability, engagement and monetization, and where the app market is going from here. Hot Seat
T-Mobile US simplified its family plan pricing yet again and also is now offering customers the ability to add a tablet for an extra $10 per month and get the same data allotment they have on their smartphone plan on their tablet.
Verizon Wireless will launch its Voice over LTE service on a nationwide basis in the "coming weeks," and will enable HD Voice and video calling in phones' native dialers. However, Verizon is not saying exactly when it will launch VoLTE or which devices will support the service.
It might not be a name with which app developers are deeply familiar, but Kevin McGinnis is focusing on making them feel the same level of awareness for Pinsight Media as they have for Sprint. Based in Kansas City, Pinsight Media is a Sprint subsidiary that was designed to help the carrier build new kinds of opportunities in mobile advertising, mobile analytics and mobile commerce. Last year, Pinsight Media grew substantially via the acquisition of Handmark/OneLouder, a former partner that developed both apps and mobile advertising services. McGinnis spoke with FierceDeveloper by phone to explain more about Pinsight Media's genesis and its future.
A "major carrier" is considering purchasing Sprint MVNO FreedomPop, according to a person familiar with the matter. The talks started after Sprint reportedly discontinued its efforts to merge with T-Mobile US. The talks were described as "formal," although they are still in the negotiation stage and the transaction may not come to pass.
T-Mobile US is quadrupling the amount of data customers on its low-cost "Simple Starter" plans can get per month to 2 GB for $45, just $5 more than the existing plan, which offers 500 MB of data. Both plans offer unlimited voice and texting.