T-Mobile US is quadrupling the amount of data customers on its low-cost "Simple Starter" plans can get per month to 2 GB for $45, just $5 more than the existing plan, which offers 500 MB of data. Both plans offer unlimited voice and texting.
One of the more interesting filings in the FCC's ongoing 3.5 GHz proceeding is a letter submitted by China Mobile, the world's largest wireless operator, which pushes the TD-LTE agenda.
Somewhat predictably, Sprint is backing T-Mobile US in T-Mobile's dispute with AT&T Mobility over data roaming rates. Also unsurprisingly, Verizon Wireless is supporting AT&T's position that T-Mobile's proposed remedies in the matter are unwarranted.
Sprint's new $60 unlimited plan for individual subscribers could put pressure on smaller rival T-Mobile US, according to financial and industry analysts, but it is unlikely to make a major dent in the armor of Verizon Wireless and AT&T Mobility.
Sprint is discontinuing its offer of guaranteed unlimited voice, texting and data for the life of the phone line for new customers who choose its recently introduced individual and family data plans. However, it will still be available to new customers who choose its older Unlimited, My Way and My All-in plans.
Just days after announcing its new shared data plans for families, Sprint today announced its new unlimited talk, text and data plan for individuals. The plan costs just $60 per month, a price that undercuts T-Mobile US' $80 unlimited data plan by $20 and is available to existing and new Sprint customers. Sprint's $60 price does not include the cost of a phone; customers can either purchase a new phone through Sprint's Easy Pay handset upgrade program and pay for it in monthly installments, they can bring their own phone, or they can purchase their phone at full price.
T-Mobile US took a hearty stab at Sprint (as well as Verizon Wireless and AT&T Mobility) with a new referral reward program that will give any customer on its Simple Choice plans unlimited LTE data for a year if they bring a new customer to T-Mobile. For those Simple Choice customers who already have unlimited data, T-Mobile said it will give them a $10-per-month credit for a year.
Sprint is giving its international business customers another way to enable more effective interoffice communications by extending its cloud-based unified communications service, Complete Collaboration, to 12 European countries.
T-Mobile US recently posted notably improved latency speeds on its HSPA network, according to research from OpenSignal, which has teamed up with FierceWireless to report network latency speeds of the Tier 1 U.S. wireless carriers.
Verizon and Sprint are taking great strides to enable LTE roaming. Verizon counts 21 partners in its LTE in Rural America program and Sprint counts 12 carriers in its Rural Roaming Preferred Program. I wish T-Mobile and AT&T would more aggressively follow their path.