Over the past decade, investors, analysts and customers have fixated on Sprint's cellular network, particularly its struggles to accommodate the smartphone boom. But it's a mistake to overlook what Sprint is doing with Wi-Fi to improve coverage, expand its service portfolio, enhance its competitive position and minimize its postpaid churn, which is higher than those of its three largest rivals.
Sprint, Google, Time Warner Cable and Huawei have developed plans to deploy Wi-Fi to achieve specific goals for their companies. For Sprint and TWC, the mission is to expand and improve coverage. Huawei wants to sell more handsets, while Google and Microsoft are interested in making their digital services more accessible to a larger audience.
Sprint is unveiling a new pricing structure for business customers that includes in one price point the cost of devices and service as well as a host of new value-added services and customer support.
MVNO ROK Mobile added a third carrier partner, likely Verizon Wireless, and announced plans to expand to as many as 10,000 retail locations by the end of 2015 through partnerships with independent dealers.
Not only is broadband now available to virtually all Americans, most Americans are getting more options for broadband. The conversation is no longer about availability--it is only about affordability and choice.
Republic Wireless, a Wi-Fi first carrier that jumps onto Sprint's cellular network when Wi-Fi coverage isn't available, made good on its promise to launch new rate plans that refund customers for unused cellular data.
Talk about a blast from the past. MVNO Helio is back in action under the control of South Korean telecom firm UBI Telecom, and its service is running on Sprint's network with roaming on Verizon Wireless' network.
Sprint's network spending is slowing down in advance of its announcement of a major new network densification project, but will ramp up later this year and into 2016 and beyond, according to a research note from analysts at investment bank Jefferies.
Sprint CEO Marcelo Claure and T-Mobile US CEO John Legere have gotten into spats on Twitter before. But Claure took it up a notch when he tweeted yesterday at Legere to express his frustration and displeasure with T-Mobile's new "Jump On Demand" phone leasing program," in which customers can upgrade their phones up three times per year if they trade in their existing phones.
CTIA said that a group of wireless carriers and smartphone makers had implemented a set of voluntary principles aimed at stopping smartphone theft. The announcement came just as a California law requiring smartphones sold in the state to have a "kill switch" went into effect.