Speaking at his first investor conference, Sprint's new CEO Marcelo Claure painted a portrait of a fast-acting CEO who is committed to listening to employees, creating value for customers and throwing out the company's stale old practices that were turning away customers in droves.
LAS VEGAS--The fact that Sprint abandoned a merger with T-Mobile US in the face of opposition from regulators, especially at the FCC, has set back the cause for competition in the U.S. wireless market, according to C Spire Wireless CEO Hu Meena.
LAS VEGAS--Now that Apple's iPhone 6 and 6 Plus have been announced, U.S. carriers are getting down to brass tacks to try to take advantage of consumer excitement. The launch is shaping up to be the most dynamic, unpredictable and hard-hitting iPhone release U.S. carriers have ever seen.
Sprint MVNO TextNow, a no-contract service from Waterloo, Ont.-based startup Enflick, announced the launch of its new prepaid brand Touch Mobile. Touch Mobile is aimed at expanding the company's services into the prepaid space via low-cost, Wi-Fi-first service plans and inexpensive handsets.
Sprint is trying to make the most of Apple's launch of the iPhone 6 and 6 Plus by introducing a $50 unlimited plan for customers who buy one of the new phones. The plan is likely the opening salvo in a battle carriers will engage in over the next several weeks to retain and attract new iPhone customers.
LAS VEGAS--Just two months since launching nationwide HD voice service, Sprint says that 16 million customers have access to HD voice service. Speaking at the 4G World conference held here in conjunction with Super Mobility Week, Dr. John Saw, chief network officer of Sprint said that the improved voice quality offered by HD voice is taking the pressure off the carrier to offering voice over LTE service. "We want a solid VoLTE experience before we push it out," he said.
Apple's iPhone 6 and 6 Plus will support Sprint's tri-band LTE Spark service, the carrier confirmed, giving Sprint a much-needed boost since it is relying on Spark to set it apart from other carriers. However, it's unclear how much of an advantage that will give Sprint as it works to deploy the Spark network, especially because the new iPhone does not support carrier aggregation for Sprint's 2.5 GHz spectrum.
The battle over phone trade-in programs is heating up. Sprint said it will meet or beat all of its competitors' pricing to ensure customers get the best trade-in values for their phones. The announcement coincides with a similar one from T-Mobile US, which said it will guarantee the best trade-in value on customers' used devices when they upgrade to a new device and then give customers a $50 billing credit on top of that.
LAS VEGAS--T-Mobile US is working with multiple partners to enable LTE roaming and will have several LTE roaming deals completed by year-end. Speaking at the FierceWireless breakfast on LTE roaming held at the Competitive Carriers' Association event here, Heather Stacey, director of business development at T-Mobile, said that the company is working with roaming partners using CCA's data roaming hub or through a bilateral roaming arrangement.
Sprint added 15 new rural wireless carrier partners to its LTE roaming program, growing the size of its LTE roaming footprint by more than 4 million POPs.