América Móvil's U.S. MVNO, TracFone Wireless, returned to a brisk pace of subscriber growth in the fourth quarter of 2013 after growth stalled in the third quarter. However, the company was unable to meet the subscriber growth it showed in the fourth quarter of 2012.
América Móvil's U.S. MVNO, TracFone Wireless, reported just 5,00 net subscriber additions in the third quarter, compared to 302,000 in the year-ago period. The carrier's figures also come on top of its 192,000 net subscriber losses in the second quarter, which were pinned on a company-wide effort within the parent firm to shut off the service of inactive users.
América Móvil's U.S. MVNO TracFone Wireless brought some clarity to its data throttling policies for its Straight Talk and Net10 brands, explaining that it will throttle subscribers down to 2G speeds after they use 2.5 GB of data.
América Móvil's U.S. MVNO TracFone Wireless recently launched its new "Trac 'N' Save" digital coupon and wallet program, which the company said provides "the best deals, discounts and promotions from trusted partners" to its roughly 23 million customers.
Net10, a brand of América Móvil's U.S. MVNO TracFone Wireless, is bringing back unlimited data plans to customers who use a SIM card for AT&T Mobility's network, a TracFone spokesman confirmed to FierceWirless.
América Móvil's U.S. MVNO TracFone Wireless and Walmart, which sells TracFone's Straight Talk brand, were sued in a proposed class action lawsuit in federal court in California, with the plaintiffs alleging that the companies falsely advertise Straight Talk as providing unlimited data service when the plans actually throttle users' speeds.
América Móvil's U.S. MVNO, TracFone Wireless, lost 192,000 subscribers in the second quarter as part of a company-wide effort within the parent firm to shut off the service of inactive users.
Walmart Family Mobile, which offers service through T-Mobile US' network, recently increased its monthly high-speed data allotment from 1 GB per month to 2.5 GB on its most expensive plan. The service also introduced a new plan that provides unlimited talking and texting (and no data) for $29.88 per month.
LAS VEGAS--Walmart's top mobile executive said that the Straight Talk service offered by América Móvil's U.S. MVNO, TracFone Wireless, is the fastest growing part of its sprawling mobile business.
América Móvil's U.S. MVNO, TracFone Wireless, acquired Start Wireless' Page Plus Cellular, an MVNO that counts around 1.4 million customers in the United States. The action is TracFone's second major acquisition after its purchase of T-Mobile US MVNO Simple Mobile and its 1 million customers almost exactly a year ago.