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Strategy Analytics

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Latest Headlines

Strategy Analytics: Sponsored data plans growing in U.S., China, Europe and elsewhere

AT&T Mobility has only 10 pilot customers for its Sponsored Data program a year after the carrier launched the program, but a new report from research firm Strategy Analytics claims that sponsored data plans are gaining traction around the world. The report notes that the U.S. is probably not the most favorable market for sponsored data plans, but it said there is definitely potential for such plans in the U.S.

Top pay-TV operators added 101,000 subs in Q4, Strategy Analytics says

The top pay-TV operators gained 101,000 video customers in the fourth quarter, partially offsetting losses in Q2 and Q3, according to newly published research from Strategy Analytics.

4K/Ultra HD displays will be in nearly half of U.S. living rooms by 2020, research firm says

It remains very uncertain that the programming production and distribution pipeline will have the goods by then, but Strategy Analytics says that nearly half of U.S. living rooms will have 4K/Ultra HD TV sets by 2020.

How did AT&T, Verizon Wireless, Sprint and T-Mobile perform in Q4 2014?

With the fourth-quarter earnings season coming to a close, it's time to take a look at how the nation's top wireless such as AT&T, Verizon Wireless, Sprint and T-Mobile US fared. Conducted through a partnership with research firm Strategy Analytics, the  FierceWireless  team is taking a look at all of the major metrics, including churn, ARPU and revenue.

How did the top 8 U.S. wireless carriers fare in Q4?

Through our partnership with research firm Strategy Analytics, here are the key stats on the top U.S. wireless carriers in the fourth quarter by subscriber base. The report includes the major metrics such as churn, ARPU and revenue.  Special report. 

Grading the top 8 U.S. wireless carriers in the fourth quarter of 2014

The following charts the top U.S. wireless carriers in the fourth quarter of 2014 by subscriber base, according to research firm Strategy Analytics, and includes major metrics--such as churn, ARPU...

Samsung loses top smartphone vendor title to Apple in Q4, according to analysts

Samsung Electronics lost its crown as the world's sole top smartphone vendor to Apple in the fourth quarter for the first time in three years, according to analysts, following Apple's record iPhone sales and another drop in sales and earnings for Samsung's mobile division.

Strategy Analytics: Consumer awareness of 4K programming is growing

Consumers are finally starting to notice how compelling 4K/ultra high definition is in their television experience. A new Strategy Analytics survey reveals that awareness in the U.S. of the 4K/Ultra HD resolution standard has increased from 39 percent of polled consumers in January to 57 percent in November.

Awareness of 4K up to 57%, Strategy Analytics says

Awareness in the U.S. of the 4K/Ultra HD resolution standard has increased from 39 percent of polled consumers in January to 57 percent in November, according to research firm Strategy Analytics.

How well did the top U.S. carriers perform in Q3?

How did the carriers do in terms of their key metrics, like average revenue per user? The following charts the top eight U.S. wireless carriers in the third quarter of 2014 by subscriber base, according to research firm Strategy Analytics. This includes major metrics--such as churn, ARPU and revenue--of each carrier.  Special report