Financial and industry analysts are divided over how large of an impact Sprint's new promotion to cut the rate plans of its competitors in half if customers switch will have on Sprint's financials and subscriber performance. Some think it is too little to move the needle while others see it as an opportunity to highlight consumer awareness of its improving network.
Sprint is going all out to woo customers from its competitors this holiday season. The carrier said it will cut the rate plans in half of customers who switch to Sprint from Verizon, AT&T Mobility and T-Mobile US, and the savings will last through 2018. Sprint will also offer existing customers one year of free service for an Alcatel OneTouch PIXI 7 tablet with a two-year contract, while supplies last.
The third-quarter earnings season is coming to a close, so now it's time to see how the nation's top wireless carriers stacked up against each other in terms of key metrics. In this report you will find a ranking of the of the top eight U.S. wireless carriers in the third quarter of 2015 by subscriber base, according to research firm Strategy Analytics. Below that, Jackdaw Research analyst Jan Dawson provides several slides that offer an in-depth look at how Verizon, AT&T, T-Mobile US and Sprint each performed in the third quarter of 2015.
Sprint is in the middle of its turnaround but has a lot of cause for optimism, according to CFO Tarek Robbiati, who promised that the carrier will continue to make improvements in churn and its network.
Tucows CEO Elliot Noss said that the company's Ting Mobile MVNO added fewer net new customers in the third quarter than it did a year ago but that the period represented Ting's best ever in terms of gross additions. Ting's service runs on Sprint's network and also has supported GSM service since March, likely via T-Mobile US' network. As a unit of a publicly traded company, Ting is one of the few MVNOs that breaks out its subscriber and financial metrics.
Financial analysts are divided over Sprint's prospects as it looks to build on its first quarter of positive postpaid phone customer additions in years and ahead of the launch of leasing companies to help it buy handsets and network gear. Some think Sprint has started to create a strong foundation for its turnaround while others are more cautious and have questions about the company's long-term fortunes.
Sprint reported that it gained postpaid handset customers on the Sprint network in the third quarter, the first time it had done so in a full quarter in more than two years. The company is on the verge of cutting billions of dollars in expenses in a bid to get back to profitability, and Sprint CEO Marcelo Claure and his leadership team think they are at a turning point in the company's turnaround.
U.S. Cellular plans to start trials of Voice over LTE technology in a few markets this quarter after completing its macro LTE deployment in the third quarter. However, the carrier did not reveal any details about an LTE roaming deal it had indicated in July would become operational soon.
T-Mobile US once again increased its expectations for how many branded postpaid customers it expects to add in 2015, now boosting its projection to 3.8 and 4.2 million, up from its previous guidance range of 3.4 to 3.9 million. That figure itself was raised in July and then earlier in April. Through three quarters so far this year, T-Mobile has added around 3.22 million postpaid customers.
Sprint CEO Marcelo Claure said his top priority is to return the loss-making carrier back to profitability, something it hasn't consistently achieved since 2007, and he is embarking on a turnaround strategy to get the company there.