T-Mobile US leads the Tier 1 wireless carriers in what is known as digital "share of voice," according to iSpot.tv, a research firm that tracks and analyzes TV advertising. Share of voice is an ad revenue model that focuses on weight or percentage among other advertisers in a given market. T-Mobile has around 60 percent of the "digital SOV," according to iSpot.tv, meaning it has a disproportionate share of mentions and influence in digital and social media. That lets T-Mobile attract and capture younger customers.
T-Mobile US exceeded Wall Street's expectation in terms of its revenue and earnings in the second quarter, and analysts think it has enough momentum to carry it through the end of 2015. However, the same analysts also have questions about whether T-Mobile needs to diversify its business in the next few years and if it will merge with another company.
Sprint is going after T-Mobile US and other carriers with a new family plan promotion that offers unlimited voice, texting and 10 GB of shared data for $100 per month. The carrier also said that families can choose Sprint's 40 GB shared data plan for just $20 more per month, or $120 in total.
T-Mobile US said it now expects to add 3.4 million to 3.9 branded postpaid net customers in 2015, up from the company's previous guidance of between 3 million and 3.5 million, which it issued in April.
The number of tablets with mobile data subscriptions will basically double over the next years to more than 200 million, according to a new report from research firm Strategy Analytics. The forecast comes as many U.S. carriers continue to rely on tablet subscriptions for growth, with a long runway of tablet subscriber additions potentially ahead of them.
T-Mobile US is partnering with Apple for its latest "Un-Carrier Amped" move and is letting customers who upgraded to a new iPhone 6 at a cost of $15 per month in device fees keep that price and swap the old phone out for the next iPhone for free.
Which carrier offers the best performance at the 50 busiest airports across the United States? According to a new report from network testing firm RootMetrics, it's Verizon Wireless, which beat out T-Mobile US. The testing covered the first half of 2015.
Starting Aug. 1, AT&T Mobility is introducing a $15 upgrade fee for customers who choose to activate a device on its Next equipment installment plans, the first time such a fee has applied to Next plans. Also as of Aug. 1, AT&T is increasing the activation fee for one- and two-year contracts from $40 to $45.
América Móvil's U.S. MVNO, TracFone Wireless, plans to challenge T-Mobile US and AT&T with its own Mexican roaming offer, though details on the forthcoming action are cloudy. América Móvil's CEO announced TracFone's plans during his company's quarterly conference call with investors.
While LTE networks provide faster download speeds than predecessor 3G wireless networks, the other metric that does not get as much attention is latency speeds on the major U.S. wireless operators' networks.