Verizon Wireless will increase the price of its unlimited data plans by $20 per month for the customers who still have grandfathered unlimited plans starting in November. The price increase, which will affect a tiny percentage of Verizon customers, could be designed to get subscribers to switch to newer usage-based shared data plans, which might actually be cheaper in some cases, depending on the customer's usage.
Comcast is testing in select Florida markets a new broadband billing plan that enables customers to use all the data they want for an extra $30 a month.
Tier 1 carrier AT&T asked the FCC to make sure that, under the Open Internet Order governing net neutrality, it can still offer a "Sponsored Data" program that charges businesses to deliver their content to its mobile users without that data counting against users' data caps. Currently offered to advertising industry businesses, the program could be used to bill online video providers to deliver their content to AT&T customers.
Verizon Wireless is taking flak for a posting on its website written by industry analyst Jack Gold that suggests customers do not want or need unlimited data plans.
T-Mobile US is quadrupling the amount of data customers on its low-cost "Simple Starter" plans can get per month to 2 GB for $45, just $5 more than the existing plan, which offers 500 MB of data. Both plans offer unlimited voice and texting.
FCC Chairman Tom Wheeler told Verizon Wireless CEO Dan Mead he is "deeply troubled" by the carrier's decision to start slowing down the speeds of some customers who still have legacy unlimited data plans and who cross into the top 5 percent of heavy data users on Verizon's LTE network when they are on high-traffic cell sites.
Consumers are fine with usage-based pricing for wireless data but are confused by their plans nonetheless, according to a new report from a government watchdog. The report, from the Government Accountability Office, found that consumers are generally much more concerned about usage-based pricing and data caps for their home broadband service than for their wireless service.
Starting in the fourth quarter, Verizon Wireless customers who still have legacy unlimited data plans who cross into the top 5 percent of data users on Verizon's LTE network could see their speeds slowed when they are on high-traffic cell sites.
Despite wireless operators offering a variety of pricing discounts to some customers, the pricing turmoil in the market has not really impacted the Tier 1 carriers' bottom lines, according to analysts at New Street Research. In fact, the analysts say carriers are set to report stronger-than-expected quarterly subscribers for the first quarter, thanks in large part to booming tablet subscription adoptions.
We're not in a price war right now, despite multiple competitive changes in pricing plans over the last few months. So if we're not in a price war, what would one actually look like?