According to our research, in 10 major Western European mobile markets just over one in five operators (22 per cent) offer at least one truly unlimited mobile data plan, either for handset data or mobile broadband, to target heavy mobile data users.
Plans provided by operators to allow users to share large data buckets among several mobile devices are seen as an important customer retention and revenue-generating tactic. However, a new report says such plans are still thin on the ground, particularly in Europe.
Sports media giant ESPN has talked with at least one large U.S. carrier about subsidizing wireless access to its content, according to a report in the Wall Street Journal . The discussions could lead to a "toll-free" data plans with carriers and open up new revenue streams for both parties.
Flipping the way mobile voice and data are priced is a bold and yet essential move. Mobile operators can now benefit from and embrace increasing use of all kinds of in-house and OTT services and applications.
T-Mobile USA officially unveiled a key part of its new "Uncarrier" strategy by releasing new pricing for its Value plans (which do not include device subsidies).
In the next few years, there will be the beginning of a price war in the family shared data plan market between U.S. carriers. To stay ahead, we are likely to see the carriers embrace truly flexible and affordable shared data plans in the U.S for smartphones, tablets and next-gen connected devices alike.
AT&T Mobility believes that customers' shift toward its Mobile Share shared data plans and a new emphasis on services such as its Digital Life home automation offering will lead to lower churn and additional revenues, according to a senior AT&T executive.
TracFone's Straight Talk service provided a few more details on its newly launched Apple iPhone service. The company said that it does not limit subscribers' data usage at a specific threshold; instead, it evaluates customers' data intake on a case-by-case basis and will throttle the speeds of those users who the company deems to be consuming too much data.
AT&T Mobility announced it will expand access to Apple's FaceTime over cellular to customers on tiered data plans at no additional cost. Previously, the videochatting service was limited to AT&T's iOS users with an AT&T Mobile Share plan or LTE-capable devices.
The key role that "maverick" operators such as Hutchison Whampoa's 3 and France's Free Mobile play in driving down the price of mobile services has been brought into sharp focus by a new report, which argues that consumers in markets without these "independent challengers" pay far more for their mobile data services.