T-Mobile USA officially unveiled a key part of its new "Uncarrier" strategy by releasing new pricing for its Value plans (which do not include device subsidies).
T-Mobile USA will continue to offer its traditional Classic plans with device subsidies at third-party retailers, according to a TMoNews post. The company had previously announced that it intends to switch exclusively to offering its Value plans without device subsidies later this month.
T-Mobile USA will hold a media event in New York City where it will likely flesh out the details of its new "Un-carrier" business model, including its switch to Value plans without subsidies and the launch of its LTE network.
T-Mobile USA plans to launch a new handset trade-in program in the coming weeks aimed at getting customers to switch over to its new Value plans, which will come without device subsidies, according to a TMoNews article.
T-Mobile made lots of news Thursday, and to me the biggest piece was that the carrier is ending device subsidies. That will have a longer-lasting impact than T-Mobile getting Apple's iPhone starting next year.
T-Mobile USA will eliminate all device subsidies from its rate plans in 2013. During Deutsche Telekom's annual investor conference, T-Mobile CEO John Legere said that customers will pay an upfront fee for their devices and then pay the balance of the device in affordable monthly installments.