Verizon Wireless introduced new prepaid mobile data plans for tablets, mobile hotspots and other data-only devices that are slightly more expensive than some of its Tier 1 competitors, though in some cases the plans aren't directly comparable.
Close to two weeks after Verizon's Go90 over-the-top mobile video application launched, its ranking and popularity in Apple's U.S. App Store has fallen while the app's standing in Google's Play Store has remained fairly consistent, according to app-tracking company App Annie.
Verizon Wireless will increase the price of its unlimited data plans by $20 per month for the customers who still have grandfathered unlimited plans starting in November. The price increase, which will affect a tiny percentage of Verizon customers, could be designed to get subscribers to switch to newer usage-based shared data plans, which might actually be cheaper in some cases, depending on the customer's usage.
AT&T Mobility CEO Glenn Lurie said he does not think that next year's incentive auction of 600 MHz broadcast TV spectrum can possibly raise $60 billion, as some analysts have speculated it might.
Verizon and AOL are going to start sharing a lot more data about customers they track for advertising purposes on the Internet. Verizon is combining its existing advertising programs, which can track its wireless customers' mobile browsing habits, with the much larger advertising network it acquired from AOL in its $4.4 billion acquisition of the company.
U.S. Cellular cut the prices of its shared data plans and eliminated some buckets to simplify options for customers. The carrier said it hopes to entice customers following recent price changes of its two largest competitors, Verizon Wireless and AT&T Mobility.
Verizon Wireless scrapped plans to launch Sony's Xperia Z4v smartphone, though Verizon committed to working with Sony and the Japanese electronics firm said it still remains engaged in the U.S. smartphone market. However, the decision to drop the phone is a blow to Sony's goal of expanding sales in the U.S. Meanwhile, Sony said it will spin out its semiconductor business into a new unit in a bid to focus on growth in products like image sensors.
According to a new report, AT&T Mobility and T-Mobile US are positioned for strong ARPU gains going forward, according to analysts at Jefferies.
Verizon's Go90 mobile video application launched late last week and is reportedly being abetted by an $80 million marketing campaign to get the word out and drum up users, especially among its prized millennial demographic. However, Go90 dropped in app-tracking company App Annie's rankings of apps in Apple's App Store after its debut.
Just as we did last year, FierceWireless has partnered with Allnet Insights & Analytics, a wireless consulting firm, to map out exactly how much spectrum each of the four Tier 1 carriers currently has that they could deploy for LTE service, broken down on a county-by-county basis. According to AllNet President Brian Goemmer, a wireless industry veteran with 20 years of experience, AllNet has developed what it calls "Download Spectrum Depth Maps" to represent the available LTE spectrum for each of the Tier 1 carriers based upon their current LTE deployment configurations.