That was fast. Sprint is hoping to best rival T-Mobile US with its own trade-in program for Apple's newest iPhones and is offering a 16 GB iPhone 6s for $1 per month in leasing payments and a 16 GB iPhone 6s Plus for $5 per month with the trade-in of an iPhone 6 or 6 Plus. The Sprint offer, which will be available for a limited time, comes a day after T-Mobile said it would offer the 16 GB iPhone 6s for $5 a month and the 16 GB iPhone 6s Plus for $9 per month in device payments when customers trade in their iPhone 6 or iPhone 6 Plus.
Verizon Wireless tied T-Mobile US for the fastest U.S. LTE data speeds, according to a new report from network testing firm OpenSignal. Yet, as past reports from the firm have shown, the U.S. is not anywhere close to being the world leader in LTE coverage or speeds, even if it is ahead in LTE subscribers.
T-Mobile US is clearly hoping that it gets a large chunk of the sales of Apple's iPhone 6s and 6s Plus starting on Friday, undercutting all of its competitors by offering the 16 GB iPhone 6s for $5 a month and the 16 GB iPhone 6s Plus for $9 per month in device payments when customers trade in their iPhone 6 or iPhone 6 Plus.
The Go90 initiative will rise or fall on the strength of the video content it delivers, and almost nothing else matters. Verizon will surely spend a lot to market the service, but it will be useless to advertisers if no one tunes in.
T-Mobile US took a dig at Verizon Wireless with its newest TV commercial touting its expanding LTE coverage, tweaking Verizon's recent TV ad that featured geese. The new T-Mobile ad is meant to highlight its growing 700 MHz A Block deployment and improved coverage and in-building penetration.
Verizon Wireless and Time Warner Cable customers in central North Carolina were left without service for nearly seven hours on Monday after a construction accident cut a fiber cable in Raleigh.
Dish Network and Verizon Communications could strike a deal by year-end for Verizon to get access to Dish's spectrum through a leasing arrangement, according to analysts at New Street Research.
AT&T Mobility dominated the past month in terms of having TV advertising that consumers were sharing online and talking about, according to a report from TV advertising measurement firm iSpot.tv. The ads covered a variety of different AT&T initiatives and marketing plans and beat out new ads from Verizon Wireless and T-Mobile US. Sprint did not have an ad that cracked iSpot.tv's top five rankings for advertising effectiveness in the past month.
Sprint added 33 destinations, mainly islands in the Caribbean but also France, where customers can get free texting and low rates on calls and data under its "Open World" program. Meanwhile, in other international coverage expansion news, Verizon Wireless said it became the first U.S.-based wireless company to offer roaming in Cuba.
Comcast is open to leveraging its 11 million Wi-Fi hotspots and its MVNO relationships with wireless carriers into something more, but has no current plans to enter the wireless market with its own offering, according to CEO Brian Roberts.