Verizon's Go90 mobile video application launched late last week and is reportedly being abetted by an $80 million marketing campaign to get the word out and drum up users, especially among its prized millennial demographic. However, Go90 dropped in app-tracking company App Annie's rankings of apps in Apple's App Store after its debut.
Just as we did last year, FierceWireless has partnered with Allnet Insights & Analytics, a wireless consulting firm, to map out exactly how much spectrum each of the four Tier 1 carriers currently has that they could deploy for LTE service, broken down on a county-by-county basis. According to AllNet President Brian Goemmer, a wireless industry veteran with 20 years of experience, AllNet has developed what it calls "Download Spectrum Depth Maps" to represent the available LTE spectrum for each of the Tier 1 carriers based upon their current LTE deployment configurations.
Sales of Apple's new iPhone 6s and 6s Plus kicked off today around the world as U.S. carriers sought to one-up each other with new offers and promotions designed to get customers to upgrade to the latest smartphones or switch carriers.
Verizon Communications announced a new offering for businesses and government users that allows them to prioritize different enterprise and Internet of Things applications. Verizon said it is the first U.S. carrier to provide this kind of quality-of-service differentiation.
That was fast. Sprint is hoping to best rival T-Mobile US with its own trade-in program for Apple's newest iPhones and is offering a 16 GB iPhone 6s for $1 per month in leasing payments and a 16 GB iPhone 6s Plus for $5 per month with the trade-in of an iPhone 6 or 6 Plus. The Sprint offer, which will be available for a limited time, comes a day after T-Mobile said it would offer the 16 GB iPhone 6s for $5 a month and the 16 GB iPhone 6s Plus for $9 per month in device payments when customers trade in their iPhone 6 or iPhone 6 Plus.
Verizon Wireless tied T-Mobile US for the fastest U.S. LTE data speeds, according to a new report from network testing firm OpenSignal. Yet, as past reports from the firm have shown, the U.S. is not anywhere close to being the world leader in LTE coverage or speeds, even if it is ahead in LTE subscribers.
T-Mobile US is clearly hoping that it gets a large chunk of the sales of Apple's iPhone 6s and 6s Plus starting on Friday, undercutting all of its competitors by offering the 16 GB iPhone 6s for $5 a month and the 16 GB iPhone 6s Plus for $9 per month in device payments when customers trade in their iPhone 6 or iPhone 6 Plus.
The Go90 initiative will rise or fall on the strength of the video content it delivers, and almost nothing else matters. Verizon will surely spend a lot to market the service, but it will be useless to advertisers if no one tunes in.
T-Mobile US took a dig at Verizon Wireless with its newest TV commercial touting its expanding LTE coverage, tweaking Verizon's recent TV ad that featured geese. The new T-Mobile ad is meant to highlight its growing 700 MHz A Block deployment and improved coverage and in-building penetration.
Verizon Wireless and Time Warner Cable customers in central North Carolina were left without service for nearly seven hours on Monday after a construction accident cut a fiber cable in Raleigh.