The Go90 initiative will rise or fall on the strength of the video content it delivers, and almost nothing else matters. Verizon will surely spend a lot to market the service, but it will be useless to advertisers if no one tunes in.
T-Mobile US took a dig at Verizon Wireless with its newest TV commercial touting its expanding LTE coverage, tweaking Verizon's recent TV ad that featured geese. The new T-Mobile ad is meant to highlight its growing 700 MHz A Block deployment and improved coverage and in-building penetration.
Verizon Wireless and Time Warner Cable customers in central North Carolina were left without service for nearly seven hours on Monday after a construction accident cut a fiber cable in Raleigh.
Dish Network and Verizon Communications could strike a deal by year-end for Verizon to get access to Dish's spectrum through a leasing arrangement, according to analysts at New Street Research.
AT&T Mobility dominated the past month in terms of having TV advertising that consumers were sharing online and talking about, according to a report from TV advertising measurement firm iSpot.tv. The ads covered a variety of different AT&T initiatives and marketing plans and beat out new ads from Verizon Wireless and T-Mobile US. Sprint did not have an ad that cracked iSpot.tv's top five rankings for advertising effectiveness in the past month.
Sprint added 33 destinations, mainly islands in the Caribbean but also France, where customers can get free texting and low rates on calls and data under its "Open World" program. Meanwhile, in other international coverage expansion news, Verizon Wireless said it became the first U.S.-based wireless company to offer roaming in Cuba.
Comcast is open to leveraging its 11 million Wi-Fi hotspots and its MVNO relationships with wireless carriers into something more, but has no current plans to enter the wireless market with its own offering, according to CEO Brian Roberts.
Verizon Communications has no interest in buying Dish Network but is open to discussing how Verizon could get access to Dish's wireless spectrum or forge some kind of wholesale arrangement, according to Verizon CEO Lowell McAdam.
AT&T and Verizon Wireless will have dedicated showcase areas manned by trained Best Buy employees in 250 Best Buy stores nationwide by the end of the year.
Verizon Wireless' Go90 over-the-top mobile video service wasn't a mobile-only service at the start of its life, but Verizon knew that's where it needed to focus its energy, according to Marni Walden, the company's EVP and president of product innovation and new business. Verizon also figured out along the way that if the carrier wanted to achieve massive mobile adoption across different operators, the service couldn't have the Verizon brand associated with it.