Verizon Communications' $4.4 billion acquisition of AOL, which a top Verizon executive has said is mostly about AOL's advertising technology, is raising new concerns that customers' privacy will be exploited in Verizon's push to create more targeted ads.
Verizon Communications' $4.4 billion purchase of AOL will mean the telecommunications giant is no longer just competing directly against the likes of AT&T. The deal is all about advertising technology, or ad-tech, and with it Verizon will now be competing against Google, Facebook and others in the digital ad market, especially in video. If Verizon can develop content for its OTT venture, it now has the tools to make money off of that using AOL.
Verizon Communications' $4.4 billion acquisition of AOL and its advertising technology could improve the carrier's forthcoming mobile-first, over-the-top video business, but it is a risky bet in a still-developing market, according to financial analysts. The analysts see some potential benefits to the deal--but lots of reasons to doubt that it will materially improve Verizon's overall position in the market, especially in wireless.
AOL's advertising platform was the primary target behind Verizon Communications' $4.4 billion purchase of AOL today--but the company's bigger aspirations are to deliver a mobile-first video experience targeted at millennials.
The FCC is moving forward with the basic framework it proposed for the incentive auction of 600 MHz broadcast TV spectrum that was released in June 2014 with a few minor technical changes. However, there are still major issues the commission needs to address, including how much spectrum will be set aside for smaller carriers to bid on.
Verizon Wireless is testing a series of promotions in various markets across the country in advance of potentially launching a national promotional offer, according to a report from an industry analyst.
In the battle for marketshare, T-Mobile US is now putting its focus on competitor Verizon Wireless. With its new "Never Settle Trial" T-Mobile is offering Verizon customers the opportunity to try T-Mobile's network and service for up to two weeks at no cost.
AT&T Mobility officially launched a new loyalty rewards program in conjunction with major brands including ExxonMobil, Macy's, Nationwide Insurance, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. The program, called "Plenti" and powered by American Express, lets customers earn and redeem points at any of the merchants in the alliance.
Top executives from the nation's tower companies saw lower spending form the Tier 1 wireless carriers in the first quarter, but the carriers and tower firms all expect network densification and buildout activity to ramp up as the year progresses.
Crown Castle is acquiring Quanta Fiber (called Sunesys), a subsidiary of Quanta Services, for about $1 billion in cash, a deal that will immediately bolster the wireless tower company's dark fiber capabilities for small cell backhaul services.